# "Let's Roll"...anyone seen this slogan at gas stations?

**URL:** <https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383>\
**Category:** In My Humble Opinion\
**Created:** [December 8, 2002, 11:50pm UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383 "2002-12-08T23:50:52Z")\
**Posts on this page:** 7\
**Page:** 1

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**Author:** ![Bindrah](https://avatars.discourse-cdn.com/v4/letter/b/e274bd/32.png) [@Bindrah](https://boards.straightdope.com/u/Bindrah)\
**Post date:** [December 8, 2002, 11:50pm UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383/1 "2002-12-08T23:50:52Z")

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well? I pulled in at a station today and see that plastered on signs and even the damn pump handle…isn’t that taking a slogan too far? i mean how do americans look to others by using stickers and other silly propaganda to make money and to seemingly boost the moral of the public in trying times? a bit cheap i think…

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**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\
**Post date:** [December 9, 2002, 12:39am UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383/2 "2002-12-09T00:39:43Z")

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I thought “Let’s roll!” gained popularity in the film _Critters_. 😃

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**Author:** ![Earl\_Snake-Hips\_Tucker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/earl_snake-hips_tucker/32/3269_2.png) [@Earl\_Snake-Hips\_Tucker](https://boards.straightdope.com/u/Earl_Snake-Hips_Tucker)\
**Post date:** [December 9, 2002, 1:10am UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383/3 "2002-12-09T01:10:43Z")

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I thought it became popular because of Sgt. Esterhaus in “Hill Street Blues:”

“OK, now, let’s roll—and hey, hey, hey—let’s be _careful_ out there.”

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**Author:** ![Buck\_The\_Diver](https://avatars.discourse-cdn.com/v4/letter/b/ac8455/32.png) [@Buck\_The\_Diver](https://boards.straightdope.com/u/Buck_The_Diver)\
**Post date:** [December 9, 2002, 2:10am UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383/4 "2002-12-09T02:10:35Z")

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Nope.

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**Author:** ![DarkWriter](https://avatars.discourse-cdn.com/v4/letter/d/ee59a6/32.png) [@DarkWriter](https://boards.straightdope.com/u/DarkWriter)\
**Post date:** [December 9, 2002, 2:43am UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383/5 "2002-12-09T02:43:05Z")

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There was a huge banner with that slogan hanging over a local vacuum cleaner repair store, shortly after 9/11.

I thought it was an odd place for it.

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**Author:** ![Guinastasia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guinastasia/32/5751_2.png) [@Guinastasia](https://boards.straightdope.com/u/Guinastasia)\
**Post date:** [December 9, 2002, 3:25am UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383/6 "2002-12-09T03:25:51Z")

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Didn’t his widow try to trademark it or something?

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**Author:** ![Rug\_Burn](https://avatars.discourse-cdn.com/v4/letter/r/a87d85/32.png) [@Rug\_Burn](https://boards.straightdope.com/u/Rug_Burn)\
**Post date:** [December 9, 2002, 4:05am UTC](https://boards.straightdope.com/t/lets-roll-anyone-seen-this-slogan-at-gas-stations/141383/7 "2002-12-09T04:05:11Z")

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I really wish he would have used a swear word or something, then I wouldn’t have to see “Let’s Roll” on a golf putter.