# Local car commercial messes up city name

**URL:** <https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704>\
**Category:** Cafe Society\
**Tags:** commercials-ads\
**Created:** [October 9, 2026, 6:10pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704 "2026-10-09T18:10:57Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![pkbites](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pkbites/32/204_2.png) [@pkbites](https://boards.straightdope.com/u/pkbites)\
**Post date:** [October 9, 2026, 6:10pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/1 "2026-10-09T18:10:57Z")

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I just saw a commercial for Ewald Chevrolet in Oconomowoc, WI. Sorry, couldn’t find a link.

The voice over grossly mispronounced the word Oconomowoc. It is, in fact, the official state joke to ask out of staters to say some of the city names here.

But I would think a long time car dealer like Ewald would want the cities name spoken correctly. Or did they purposely botch the word to get folks attention?

Or do you think this was an AI generated commercial and nobody caught the mispronounceation?

It’s pronounced:

Oh  
Con  
Oh  
Moe  
Wok

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**Author:** ![John\_DiFool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_difool/32/19543_2.png) [@John\_DiFool](https://boards.straightdope.com/u/John_DiFool)\
**Post date:** [October 9, 2026, 6:16pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/2 "2026-10-09T18:16:24Z")

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> [@pkbites](#):
>
> Or do you think this was an AI generated commercial and nobody caught the mispronounceation?

Bingo!

On Yt vids this is a _dead_ giveaway, I hear such mistakes all the time.

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [October 9, 2026, 6:19pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/3 "2026-10-09T18:19:21Z")

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And how did the commercial pronounce it?

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**Author:** ![Q.Q.Switcheroo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/q.q.switcheroo/32/5713_2.png) [@Q.Q.Switcheroo](https://boards.straightdope.com/u/Q.Q.Switcheroo)\
**Post date:** [October 9, 2026, 6:21pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/4 "2026-10-09T18:21:10Z")

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“Throatwobbler Mangrove.”

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**Author:** ![pkbites](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pkbites/32/204_2.png) [@pkbites](https://boards.straightdope.com/u/pkbites)\
**Post date:** [October 9, 2026, 6:26pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/5 "2026-10-09T18:26:13Z")

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> [@Czarcasm](#):
>
> And how did the commercial pronounce it

Something like Okinawa meow wuss.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [October 9, 2026, 6:28pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/6 "2026-10-09T18:28:19Z")

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> [@pkbites](#):
>
> Or do you think this was an AI generated commercial and nobody caught the mispronounceation?

Probably; alternately, the dealer hired a non-local ad agency (or, at least, a non-local voiceover talent), and no one caught it before it aired.

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [October 9, 2026, 6:30pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/7 "2026-10-09T18:30:04Z")

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Japanese coward cat?

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**Author:** ![pkbites](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pkbites/32/204_2.png) [@pkbites](https://boards.straightdope.com/u/pkbites)\
**Post date:** [October 9, 2026, 6:40pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/8 "2026-10-09T18:40:19Z")

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Alright, I just saw a different ad for the same dealer. The city name was once again mispronounced but in a different way. But it still started out with Okinawa then finished with Ma Was.

Probably AI but I would think so someone would watch the commercials before they aired. This mispronounceation jumps out.

Or maybe they did this on purpose. Figuring some people will come into the dealership to advise them about the error. Now they have people who otherwise wouldn’t have come in and they might sell some of them a vehicle they otherwise weren’t in the market for. Brilliant.

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**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\
**Post date:** [October 9, 2026, 7:09pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/9 "2026-10-09T19:09:45Z")

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How about messing up an entire State’s name?

Arkansas is pronounced R-Can–Saw

Anne Murray butchers it in this hit  
Arc-an-saw

The images in the video are very good.

[![](https://img.youtube.com/vi/_p1jq0LlYyQ/maxresdefault.jpg "Anne Murray - I Can See Arkansas") ](https://www.youtube.com/watch?v=_p1jq0LlYyQ)

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [October 9, 2026, 9:13pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/10 "2026-10-09T21:13:47Z")

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> [@aceplace57](#):
>
> Anne Murray butchers it in this hit  
> Arc-an-saw

Well, she’s Canadian. She got it aboat right. 😉

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**Author:** ![whitetho](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/whitetho/32/1059_2.png) [@whitetho](https://boards.straightdope.com/u/whitetho)\
**Post date:** [October 9, 2026, 9:31pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/11 "2026-10-09T21:31:52Z")

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Near Raleigh, North Carolina there is the town of Wendell, named after Oliver Wendell Holmes. What is unusual is that the stress is on the second syllable, so it should be pronounced wen-DELL, but I recently heard a commercial that got it wrong.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [October 9, 2026, 9:40pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/12 "2026-10-09T21:40:09Z")

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Back in the 1970s, there was a movie distributor, Sunn Classic Pictures, whose business model was that they would rent movie theaters in which to show their films, rather than the traditional distribution system, which let them keep 100% of the box office receipts. They specialized in G-rated films, like _The Life and Times of Grizzly Adams_, _In Search of Noah’s Ark_, etc., and they heavily marketed their films on local TV stations, with a voiceover announcer naming off the local theaters and cities where the film would be playing.

There’s a small city near Green Bay (where I grew up), Shawano, which is pronounced “SHAW-no.” The Sunn Classic announcer always called it “sha-WAH-no,” making it clear that he wasn’t local. 😃

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**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\
**Post date:** [October 9, 2026, 9:45pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/13 "2026-10-09T21:45:55Z")

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> [@pkbites](#):
>
> Or maybe they did this on purpose. Figuring some people will come into the dealership to advise them about the error.

Or just to be funny. I don’t know about the Midwest but West Coast car dealers have a time-honored reputation for weird humor.

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**Author:** ![ricepad](https://avatars.discourse-cdn.com/v4/letter/r/b38774/32.png) [@ricepad](https://boards.straightdope.com/u/ricepad)\
**Post date:** [October 9, 2026, 9:53pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/14 "2026-10-09T21:53:13Z")

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> [@Elmer\_J.Fudd](#):
>
> West Coast car dealers have a time-honored reputation for weird humor.

I think weird car dealers may be something to add to the “formerly ubiquitous” thread. I don’t see many of those kinds of ads anymore. Where are Cal Worthington’s successors (and their dogs “Spot”)?

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**Author:** ![terentii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terentii/32/212_2.png) [@terentii](https://boards.straightdope.com/u/terentii)\
**Post date:** [October 9, 2026, 9:54pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/15 "2026-10-09T21:54:14Z")

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Once on a road trip through Wisconsin, the driver said we were stopping for lunch in “Lions.” He reacted rather badly when I looked at the map and said “Oh, you mean _Lyons_,'” using the correct (French) pronunciation.

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**Author:** ![pkbites](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pkbites/32/204_2.png) [@pkbites](https://boards.straightdope.com/u/pkbites)\
**Post date:** [October 9, 2026, 9:57pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/16 "2026-10-09T21:57:19Z")

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There was a stupid sitcom called “Step by Step” that was supposed to take place in Port Washington, WI. I grew up 13 miles from there and we used to go to Port in the summer to cruise girls when I was in high school. I want to know where that roller coaster is on the shore of Lake Michigan.

Anyway, there was an episode where the mom was going to meet someone at a bar in Mequon  
Mequon is pronounced MECK WAN (like wand without the D). On the show they pronounced it ME KWAN.

Not only that, the dad was warning how Me Kwan was a very rough town

🙄

The poorest people in Mequon are still upper middle class.

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**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\
**Post date:** [October 9, 2026, 10:01pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/17 "2026-10-09T22:01:14Z")

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St. Louis has a German-French-Italian history and a lot of street names are named after founding father types. Over the last 200 years, the locals have tinkered with vowel shifts, emphasis on the wrong syllables, and flat out mispronunciations - and they’ve stuck. Even our local news anchors sometimes err by pronouncing a street name as it would be pronounced in its orginal language.

We don’t need AI to screw up when we have good old fashioned I to do it!

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**Author:** ![terentii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terentii/32/212_2.png) [@terentii](https://boards.straightdope.com/u/terentii)\
**Post date:** [October 9, 2026, 10:04pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/18 "2026-10-09T22:04:00Z")

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Having lived in Czechoslovakia for a year, I cringe whenever I hear Minnesotans refer to New Prague as “New Prayge.”

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**Author:** ![ekedolphin](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ekedolphin/32/10003_2.png) [@ekedolphin](https://boards.straightdope.com/u/ekedolphin)\
**Post date:** [October 10, 2026, 6:40am UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/19 "2026-10-10T06:40:56Z")

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I live in Hampton Roads, though I spent my childhood in Indianapolis.

My mother is originally _from_ Hampton Roads, and she cringes every time she hears Elvis Presley mispronounce “Norfolk” in his song “Promised Land”.

He says “nor-folk” when it’s pronounced “nor-fuk.”

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**Author:** ![Johanna](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johanna/32/8318_2.png) [@Johanna](https://boards.straightdope.com/u/Johanna)\
**Post date:** [October 10, 2026, 2:23pm UTC](https://boards.straightdope.com/t/local-car-commercial-messes-up-city-name/1033704/20 "2026-10-10T14:23:27Z")

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> [@ekedolphin](#):
>
> He says “nor-folk” when it’s pronounced “nor-fuk.”

Can you really blame him then?

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