# logo / brand advice **URL:** \ **Category:** In My Humble Opinion\ **Created:** [May 16, 2009, 1:58am UTC](https://boards.straightdope.com/t/logo-brand-advice/496599 "2009-05-16T01:58:14Z")\ **Posts on this page:** 7\ **Page:** 2
**Author:** ![Paintcharge](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/paintcharge/32/7946_2.png) [@Paintcharge](https://boards.straightdope.com/u/Paintcharge)\ **Post date:** [May 17, 2009, 5:22pm UTC](https://boards.straightdope.com/t/logo-brand-advice/496599/21 "2009-05-17T17:22:17Z")
I like #2. What about making the arrow go clockwise? ---
**Author:** ![wunderkammer](https://avatars.discourse-cdn.com/v4/letter/w/ed8c4c/32.png) [@wunderkammer](https://boards.straightdope.com/u/wunderkammer)\ **Post date:** [May 17, 2009, 9:01pm UTC](https://boards.straightdope.com/t/logo-brand-advice/496599/22 "2009-05-17T21:01:38Z")
2b and 2c are my favorites. In any case, though, the gradient on the green letters looks best in the second example. In 2a and 2c, the tail of the g looks like it’s fading into the dark background. ---
**Author:** ![PlainJain](https://avatars.discourse-cdn.com/v4/letter/p/5daacb/32.png) [@PlainJain](https://boards.straightdope.com/u/PlainJain)\ **Post date:** [May 17, 2009, 9:18pm UTC](https://boards.straightdope.com/t/logo-brand-advice/496599/23 "2009-05-17T21:18:16Z")
1. ---
**Author:** ![QuercusMax](https://avatars.discourse-cdn.com/v4/letter/q/8baadc/32.png) [@QuercusMax](https://boards.straightdope.com/u/QuercusMax)\ **Post date:** [May 18, 2009, 1:54am UTC](https://boards.straightdope.com/t/logo-brand-advice/496599/24 "2009-05-18T01:54:32Z")
Without looking at any other replies: either of the ones in the second image. Reading further: in the second batch, the ones with the plain ‘o’ make me think “gooey”. I like the one with the arrow inside the o. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [May 18, 2009, 2:22am UTC](https://boards.straightdope.com/t/logo-brand-advice/496599/25 "2009-05-18T02:22:17Z")
> [@Alex\_Dubinsky](#): > > First one doesn’t look ‘professional’ at all. > > Kind of torn between 2a or 2c. 2a should have its O rotated 45 degrees counter-clockwise to avoid confusion. 2c’s arrow should be thickened up. Agree completely. First one looks like a hack job. 2c is probably my favorite of the bunch, but I agree that the arrow should have a little more weight to it–it doesn’t balance well with the strokes of the letters. ---
**Author:** ![Simmerdown](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/simmerdown/32/14859_2.png) [@Simmerdown](https://boards.straightdope.com/u/Simmerdown)\ **Post date:** [May 18, 2009, 5:43pm UTC](https://boards.straightdope.com/t/logo-brand-advice/496599/26 "2009-05-18T17:43:37Z")
I like 2b. Comments on others: 2a–the “o-as-arrow” cuts off the flow of the italic typeface. Italics are good for this, since they are often used in logos to signify movement or speed. Also, the weight of the O appears much lighter (skinnier) than the other letters. In typography, letters such as O and S usually extend a little above and below the x height of the face (typically defined by the height of a lower-case letter x). Your O seems to be even lower. 2c–See above comments about x-height and face. Might work better if you skewed the O in “go” to match the angle and height of the e (for example). Don’t be too quick to discard any of your ideas (except maybe the first). Sometimes a great idea is right there under an ok idea with a so-so execution. You just have to manipulate it a bit until it’s just right. I still like 2b. The simplest. Gets me with color and informality (lower case letters) alone. Don’t need any other clever stuff. ---
**Author:** ![Troy\_McClure\_SF](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troy_mcclure_sf/32/4150_2.png) [@Troy\_McClure\_SF](https://boards.straightdope.com/u/Troy_McClure_SF)\ **Post date:** [May 18, 2009, 6:26pm UTC](https://boards.straightdope.com/t/logo-brand-advice/496599/27 "2009-05-18T18:26:44Z")
I do like #1, but I imagine the shiny, web 2.0 style branding is going to start looking old and tired within a year or two. I like #2 on black, but for some reason I think it looks cheap on white, like it’s from a Geocities page. [Previous page](https://boards.straightdope.com/t/logo-brand-advice/496599.md?page=1)