The 90’s was a huge period of change in the movie exhibition industry, which has affected the production industry.
During the 90’s the smaller regional chains consolidated into the few larger chains we have now. In the early 90’s a 12 screen complex was considered “HUGE”. Now 18 is more normal if not 24.
Films then started opening on more screens. The same number of ‘locations’ but you had more multiple prints at each location. Which is great for the movie consumer. Why, back when I was boy, movies sold out and you had to come back next week or stand around for three hours for the next show. Now, if one screen is sold out, it’s starting 15 minutes later on another screen. This is why movies get ‘played out’ quicker. Supply is able to meet the demand opening weekend. When was the last time you couldn’t get in to see a movie? So now the movies are able to make all their money in 4 to 6 weeks rather than four months.
So the distribution has changed. There is much more money spent on advertisement because you have to make money opening weekend. Word of mouth is for netflix views or DVDs. (do people still buy DVDS?) Movies need that ‘hook’ that will guarantee opening weekend numbers. (More remakes, sequels, the need for a ‘marquee’ name star or director)