# Looking for opinions and information on Movie Pass

**URL:** <https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886>\
**Category:** Cafe Society\
**Created:** [August 17, 2017, 6:24pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886 "2017-08-17T18:24:31Z")\
**Posts on this page:** 20\
**Page:** 21

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**Author:** ![Snowboarder\_Bo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowboarder_bo/32/229_2.png) [@Snowboarder\_Bo](https://boards.straightdope.com/u/Snowboarder_Bo)\
**Post date:** [July 5, 2019, 11:54pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/402 "2019-07-05T23:54:43Z")

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I think it’s awesome that we have two threads about the exact same thing, with both being updated with this new information: [Moviepass](https://boards.straightdope.com/sdmb/showthread.php?t=859699).

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**Author:** ![Snowboarder\_Bo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowboarder_bo/32/229_2.png) [@Snowboarder\_Bo](https://boards.straightdope.com/u/Snowboarder_Bo)\
**Post date:** [July 5, 2019, 11:56pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/403 "2019-07-05T23:56:13Z")

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I guess it’s so no one will miss out that we have two threads about the exact same thing: [Looking for opinions and information on Movie Pass](https://boards.straightdope.com/sdmb/showthread.php?t=833755).

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**Author:** ![Wesley\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wesley_clark/32/20581_2.png) [@Wesley\_Clark](https://boards.straightdope.com/u/Wesley_Clark)\
**Post date:** [July 6, 2019, 12:25am UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/404 "2019-07-06T00:25:02Z")

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> [@Snowboarder\_Bo](#):
>
> I think it’s awesome that we have two threads about the exact same thing, with both being updated with this new information: [Moviepass](https://boards.straightdope.com/sdmb/showthread.php?t=859699).

Must be hard to keep track of two separate threads. Maybe you should lie down.

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**Author:** ![PastTense](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pasttense/32/14550_2.png) [@PastTense](https://boards.straightdope.com/u/PastTense)\
**Post date:** [July 6, 2019, 12:25am UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/405 "2019-07-06T00:25:30Z")

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nm

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**Author:** ![davidm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/davidm/32/225_2.png) [@davidm](https://boards.straightdope.com/u/davidm)\
**Post date:** [July 6, 2019, 12:16pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/406 "2019-07-06T12:16:50Z")

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> [@Darren\_Garrison](#):
>
> [MoviePass shuts down–for “several weeks.”](https://www.theverge.com/2019/7/5/20683218/moviepass-shutdown-weeks-app-upgrade-recapitalize)

> [@](#):
>
> “There’s never a good time to have to do this,” MoviePass CEO Mitch Lowe said in a&nbsp;statement, “but to complete the improved version of our app, one that we believe will provide a much better experience for our subscribers, it has to be done.”

The app? Right, the app is such an important part of the user experience.

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [July 6, 2019, 1:23pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/407 "2019-07-06T13:23:10Z")

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[Moderating]

I hadn’t even noticed that we had two different threads on this, until it was pointed out to me. For the record, it didn’t really need to be pointed out to anyone else.

Merging.

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [July 6, 2019, 1:23pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/408 "2019-07-06T13:23:25Z")

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[Moderating]

I hadn’t even noticed that we had two different threads on this, until it was pointed out to me. For the record, it didn’t really need to be pointed out to anyone else.

Merging.

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**Author:** ![digs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/digs/32/14889_2.png) [@digs](https://boards.straightdope.com/u/digs)\
**Post date:** [July 6, 2019, 2:03pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/409 "2019-07-06T14:03:10Z")

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> [@davidm](#):
>
> The app? Right, the app is such an important part of the user experience.

I can’t stop chuckling at them thinking the public will believe them, and we’ll just trust that taking the whole of MoviePass down for three weeks is plausible.

I mean, don’t other companies close down for weeks whenever they update their app?  
[vintage rolleyes emoji]

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [July 6, 2019, 2:54pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/410 "2019-07-06T14:54:03Z")

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> [@digs](#):
>
> I can’t stop chuckling at them thinking the public will believe them, and we’ll just trust that taking the whole of MoviePass down for three weeks is plausible.
> 
> I mean, don’t other companies close down for weeks whenever they update their app?  
> [vintage rolleyes emoji]

You’re hardly being fair, comparing them to other companies; since their business is _moviegoers,_ just how big a deal is it for them, specifically, to shutter operations for weeks right as we head into [checks notes] Fourth of July weekend?

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**Author:** ![Eyebrows\_0f\_Doom](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eyebrows_0f_doom/32/3119_2.png) [@Eyebrows\_0f\_Doom](https://boards.straightdope.com/u/Eyebrows_0f_Doom)\
**Post date:** [July 6, 2019, 3:04pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/411 "2019-07-06T15:04:12Z")

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> [@The\_Other\_Waldo\_Pepper](#):
>
> You’re hardly being fair, comparing them to other companies; since their business is _moviegoers,_ just how big a deal is it for them, specifically, to shutter operations for weeks right as we head into [checks notes] Fourth of July weekend?

It’s actually a great time for them. The less people who use the service, the less money they lose. They don’t want people to actually be able to use them.

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**Author:** ![Darren\_Garrison](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/darren_garrison/32/92_2.png) [@Darren\_Garrison](https://boards.straightdope.com/u/Darren_Garrison)\
**Post date:** [August 10, 2019, 4:40pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/412 "2019-08-10T16:40:22Z")

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[Interesting new article about a new article about MoviePass](https://www.theverge.com/2019/8/9/20799145/moviepass-subscriber-passwords-accounts-limit-change-films-tactics). (Not reading or linking to the primary article because it demands that you switch off your ad-blocker.)

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**Author:** ![PastTense](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pasttense/32/14550_2.png) [@PastTense](https://boards.straightdope.com/u/PastTense)\
**Post date:** [September 13, 2019, 9:20pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/413 "2019-09-13T21:20:01Z")

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> [@](#):
>
> MoviePass, the subscription service that spent enormous amounts of venture capitalists’ money subsidizing movie tickets in a bid to upend the theater business model, **is officially shutting down on September 14th.** The news was announced today via emails to subscribers and separately in a press release issued by parent company Helios and Matheson. It marks the end of a tumultuous two-year saga that saw a once-popular platform go to extreme lengths to keep its business running, despite the obvious and fraught financial cost.

> **[MoviePass is shutting down September 14th](https://www.theverge.com/2019/9/13/20864873/moviepass-app-shutdown-out-of-business-movies-subscription)**
>
> What a wild ride that was, huh?

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**Author:** ![friedo](https://avatars.discourse-cdn.com/v4/letter/f/8edcca/32.png) [@friedo](https://boards.straightdope.com/u/friedo)\
**Post date:** [September 13, 2019, 9:26pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/414 "2019-09-13T21:26:51Z")

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Not surprising.

I bet they would still be a going concern and could have actually been profitable if they had been satisfied being a niche service with a _reasonable_ monthly subscription cost. The minute they executed their plan to go to $10 a month they were doomed.

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**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [September 13, 2019, 10:30pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/415 "2019-09-13T22:30:59Z")

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> [@friedo](#):
>
> Not surprising.
> 
> I bet they would still be a going concern and could have actually been profitable if they had been satisfied being a niche service with a _reasonable_ monthly subscription cost. The minute they executed their plan to go to $10 a month they were doomed.

All along what they really wanted was the leverage to force theaters to hand over a cut of their retail revenue.

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**Author:** ![davidm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/davidm/32/225_2.png) [@davidm](https://boards.straightdope.com/u/davidm)\
**Post date:** [September 13, 2019, 10:54pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/416 "2019-09-13T22:54:07Z")

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Everytime this thread was updated I thought that this would be the news, and now it’s happened.

How did they manage to hang on for so long?

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [September 13, 2019, 11:59pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/417 "2019-09-13T23:59:33Z")

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I was just thinking yesterday that this thread had finally died.

I guess I was close; something was finally dying.

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**Author:** ![digs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/digs/32/14889_2.png) [@digs](https://boards.straightdope.com/u/digs)\
**Post date:** [September 14, 2019, 3:15am UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/418 "2019-09-14T03:15:50Z")

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I feel for the friends who bought into the program, and believed in it long after they should have.

The one good thing to come of this was getting movie chains and individual theaters to come up with their own rewards programs. One local theater started offering $5 Tuesdays with free popcorn for members… right after Movie Pass started threatening their bottom line.

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**Author:** ![davidm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/davidm/32/225_2.png) [@davidm](https://boards.straightdope.com/u/davidm)\
**Post date:** [September 14, 2019, 4:06am UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/419 "2019-09-14T04:06:43Z")

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> [@digs](#):
>
> I feel for the friends who bought into the program, and believed in it long after they should have.
> 
> The one good thing to come of this was getting movie chains and individual theaters to come up with their own rewards programs. One local theater started offering $5 Tuesdays with free popcorn for members… right after Movie Pass started threatening their bottom line.

How was Movie Pass threatening theaters’ bottom line? They were buying lots of tickets for people who probably wouldn’t have bought them for themaelves. That was good for the theaters.

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**Author:** ![Siam\_Sam](https://avatars.discourse-cdn.com/v4/letter/s/d78d45/32.png) [@Siam\_Sam](https://boards.straightdope.com/u/Siam_Sam)\
**Post date:** [September 14, 2019, 5:30am UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/420 "2019-09-14T05:30:42Z")

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I received an e-mail from them a day or two ago thanking me for my continued loyalty and promising great new things to come. Um, HOW long ago was it that I canceled my subscription?

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**Author:** ![Jonathan\_Chance](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jonathan_chance/32/701_2.png) [@Jonathan\_Chance](https://boards.straightdope.com/u/Jonathan_Chance)\
**Post date:** [September 14, 2019, 12:15pm UTC](https://boards.straightdope.com/t/looking-for-opinions-and-information-on-movie-pass/793886/421 "2019-09-14T12:15:11Z")

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> [@davidm](#):
>
> Everytime this thread was updated I thought that this would be the news, and now it’s happened.
> 
> How did they manage to hang on for so long?

Me, too. I kept clicking thinking this would be the death announcement only to come away thinking “How are they staying alive?”

Until they weren’t, apparently.

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