# Mad-Men: 4.07 "The Suitcase" (open spoilers) **URL:** \ **Category:** Cafe Society\ **Created:** [September 6, 2010, 2:03am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742 "2010-09-06T02:03:48Z")\ **Posts on this page:** 20\ **Page:** 7
**Author:** ![drastic\_quench](https://avatars.discourse-cdn.com/v4/letter/d/e36b37/32.png) [@drastic\_quench](https://boards.straightdope.com/u/drastic_quench)\ **Post date:** [September 8, 2010, 7:59pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/121 "2010-09-08T19:59:49Z")
> [@Exapno\_Mapcase](#): > > > [@Sampiro](#): > > > > EVERYBODY: Please RESIST THE URGE to link to the TV Trope’s site. Step away from the keyboard if necessary… > > I must be the only one who finds the TV tropes site moronic. But I do. Soul mate! ---
**Author:** ![Sampiro](https://avatars.discourse-cdn.com/v4/letter/s/2acd7d/32.png) [@Sampiro](https://boards.straightdope.com/u/Sampiro)\ **Post date:** [September 8, 2010, 8:04pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/122 "2010-09-08T20:04:36Z")
In the tradition of “nothing in his life Became him like the leaving it” I didn’t like Peggy’s boyfriend until this episode, when first he showed a sense of humor and absurdity with the waiter (the “I am that important” line) and then broke up and cut his losses rather than her treat him like a doormat (which she totally did). Of course there’s a double-standard at play: a woman who was highly upset that her boyfriend or husband was tied up at work when she had an evening plan would be seen as a drama queen for pitching a fit. Nonetheless he had motive to be pissed and to break up with her. At least he is secure in his knowledge she’ll always remember him as her first.😛 > [@Exapno\_Mapcase](#): > > > [@Sampiro](#): > > > > EVERYBODY: Please RESIST THE URGE to link to the TV Trope’s site. Step away from the keyboard if necessary… > > I must be the only one who finds the TV tropes site moronic. But I do. I won’t say moronic necessarily but I’ve gotten really irritated at the number of threads in which it gets linked at the slightest provocation. > [@](#): > > O.P. of a Thread: What’s your favorite film with a one legged diabetic Schnauzer? > [@](#): > > Third poster or before: > Well here’s the TV Tropes ‘One Legged Diabetic Pets Are Man’s Best One Legged Diabetic Friend’ thread. It reminds me of one of the posts from _Shit My Dad Says_- > [@](#): > > “Son, no one gives a shit about all the things your cell phone does. You didn’t invent it, you just bought it. Anybody can do that.” ANYBODY can link to TV Tropes. If I wanted to read what TV Tropes said I’d go to TV Tropes. We’re looking for _your_ input. Sorry, rant out. ---
**Author:** ![conway](https://avatars.discourse-cdn.com/v4/letter/c/ec9cab/32.png) [@conway](https://boards.straightdope.com/u/conway)\ **Post date:** [September 8, 2010, 8:50pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/123 "2010-09-08T20:50:12Z")
There must be a way out of this office we don’t know about. ---
**Author:** ![Alessan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alessan/32/465_2.png) [@Alessan](https://boards.straightdope.com/u/Alessan)\ **Post date:** [September 8, 2010, 8:55pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/124 "2010-09-08T20:55:11Z")
According to the opening credits… there’s also the window. ---
**Author:** ![Zeldar](https://avatars.discourse-cdn.com/v4/letter/z/b77776/32.png) [@Zeldar](https://boards.straightdope.com/u/Zeldar)\ **Post date:** [September 8, 2010, 8:56pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/125 "2010-09-08T20:56:45Z")
> [@Alessan](#): > > According to the opening credits… there’s also the window. Funny you should mention that. I was fully expecting Duck to try that route. ---
**Author:** ![Push\_You\_Down](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/push_you_down/32/9095_2.png) [@Push\_You\_Down](https://boards.straightdope.com/u/Push_You_Down)\ **Post date:** [September 8, 2010, 9:05pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/126 "2010-09-08T21:05:32Z")
> [@shy\_guy](#): > > Yeah, I don’t think it was good at all. Even in print, the reference to the Ali photo wouldn’t be obvious, and depends on Don being right in his guess that the photo will become iconic and endlessly reproduced. He _is_ right, but there would be reason to doubt him at the time. I agree that Peggy was correct in her criticism. Don brushing it aside is another sign of his simultaneously losing his touch and completely buying into his own hype. I find this idea to be odd. We all know that that picture becomes a cultural touchstone thanks to us having the benefit of looking back. Don seeing that that photo is going to be cultural touchstone and in the mass consciousness enough to base an ad around it… somehow means he’s out of touch.. I don’t get it. Don is right. ---
**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\ **Post date:** [September 8, 2010, 9:08pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/127 "2010-09-08T21:08:31Z")
“Endorsements are lazy”? Everything is endorsed! ---
**Author:** ![Hilarity\_N.Suze](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hilarity_n.suze/32/6223_2.png) [@Hilarity\_N.Suze](https://boards.straightdope.com/u/Hilarity_N.Suze)\ **Post date:** [September 8, 2010, 9:15pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/128 "2010-09-08T21:15:43Z")
> [@Push\_You\_Down](#): > > I find this idea to be odd. We all know that that picture becomes a cultural touchstone thanks to us having the benefit of looking back. Don seeing that that photo is going to be cultural touchstone and in the mass consciousness enough to base an ad around it… somehow means he’s out of touch.. I don’t get it. > > Don is right. Let us not forget that Madison Avenue had a _huge_ influence over what would become a cultural touchstone. ---
**Author:** ![GrandWino](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/grandwino/32/67_2.png) [@GrandWino](https://boards.straightdope.com/u/GrandWino)\ **Post date:** [September 8, 2010, 9:25pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/129 "2010-09-08T21:25:42Z")
> [@acsenray](#): > > “Endorsements are lazy”? > > Everything is endorsed! Because most advertisers and creative ageies are lazy. ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [September 8, 2010, 9:42pm UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/130 "2010-09-08T21:42:50Z")
> [@Push\_You\_Down](#): > > I find this idea to be odd. We all know that that picture becomes a cultural touchstone thanks to us having the benefit of looking back. Don seeing that that photo is going to be cultural touchstone and in the mass consciousness enough to base an ad around it… somehow means he’s out of touch.. I don’t get it. > > Don is right. Just because the picture was in a New York newspaper doesn’t mean the whole country saw it as a touchstone. It meant nothing to me and I was around at the time. ---
**Author:** ![Sampiro](https://avatars.discourse-cdn.com/v4/letter/s/2acd7d/32.png) [@Sampiro](https://boards.straightdope.com/u/Sampiro)\ **Post date:** [September 9, 2010, 1:31am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/131 "2010-09-09T01:31:56Z")
> [@Bob Ducca](#): > > > [@acsenray](#): > > > > “Endorsements are lazy”? > > > > Everything is endorsed! > > Because most advertisers and creative ageies are lazy. And which do you remember better: a clever ad (“Where’s the beef?”/“Whasssuuupppp!!!”/“My baloney has a first name…”) or a B list celebrity saying ‘buy this’? ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [September 9, 2010, 1:52am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/132 "2010-09-09T01:52:33Z")
> [@Sampiro](#): > > > [@Bob Ducca](#): > > > > Because most advertisers and creative ageies are lazy. > > And which do you remember better: a clever ad (“Where’s the beef?”/“Whasssuuupppp!!!”/“My baloney has a first name…”) or a B list celebrity saying ‘buy this’? Nobody in advertising should ever care whether an ad is remembered. Only whether the ad sells the product. It’s probably true that great advertising sells better than endorsement ads. But endorsement ads probably sell better than mediocre or worse advertising, which is 99% of all ads. And nothing that SCDP has ever done is great. The real reason that Don doesn’t want to do advertisements is the painful memory of Bobbie Barrett. 😃 ---
**Author:** ![shy\_guy](https://avatars.discourse-cdn.com/v4/letter/s/a6a055/32.png) [@shy\_guy](https://boards.straightdope.com/u/shy_guy)\ **Post date:** [September 9, 2010, 2:05am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/133 "2010-09-09T02:05:54Z")
Also, Don isn’t out of touch because he has the idea to reference the Ali photo. He _is_ right about that. He’s out of touch because he does so clumsily and ignores sound criticism of his idea. ---
**Author:** ![Spyro](https://avatars.discourse-cdn.com/v4/letter/s/54ee81/32.png) [@Spyro](https://boards.straightdope.com/u/Spyro)\ **Post date:** [September 9, 2010, 3:12am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/134 "2010-09-09T03:12:37Z")
Hey Douche-a, Why do you find the Greek jokes so funny? Did you love Harry Crane’s stereotypes about Jews or Blankenship’s dismissal of “negroes” beating each other up for a dollar just as humorous? One key difference. In the former instance Matt Weiner is indulging his Kosher Dislikes, but in the latter he’s imputing politically incorrect ones to people with names like Crane and Blankenship. Such outdated clannish propaganda-mongering. :rolleyes: ---
**Author:** ![pepperlandgirl](https://avatars.discourse-cdn.com/v4/letter/p/f17d59/32.png) [@pepperlandgirl](https://boards.straightdope.com/u/pepperlandgirl)\ **Post date:** [September 9, 2010, 3:28am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/135 "2010-09-09T03:28:13Z")
> [@Spyro](#): > > Hey Douche-a, > > Why do you find the Greek jokes so funny? Did you love Harry Crane’s stereotypes about Jews or Blankenship’s dismissal of “negroes” beating each other up for a dollar just as humorous? > > One key difference. In the former instance Matt Weiner is indulging his Kosher Dislikes, but in the latter he’s imputing politically incorrect ones to people with names like Crane and Blankenship. > > Such outdated clannish propaganda-mongering. :rolleyes: Am I the only one who doesn’t understand what any of this means? ---
**Author:** ![GameHat](https://avatars.discourse-cdn.com/v4/letter/g/ed655f/32.png) [@GameHat](https://boards.straightdope.com/u/GameHat)\ **Post date:** [September 9, 2010, 3:37am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/136 "2010-09-09T03:37:02Z")
Many Dopers have said what I will say, but: Damn. This episode was so perfect. Peggy finally boils over and tells Don how hurt she is by lack of recognition. She is suffering personally for her job (and this episode shows just how much.) Don fires back. Also perfect. Don is from a different time. It was so cathartic to see him and Peggy shout at each other. Anna dies. Very sad. Don’s reaction is so…honest. He’s finally being honest. The absolute pinnacle of perfect? Peggy finding Don weeping. “Are you OK?” Don says something like “The only person who ever knew me just died.” Peggy tells him he’s wrong. Break out the tissues. Like many, I was on pins and needles for much of the episode - damn it, Don, don’t you fucking sleep with her - “Let’s go someplace darker” - FUCK Don, stop it! Don pats the couch - “OH GOD NO SHE’S THE ONLY INNOCENCE YOU HAVE LEFT”. Like the Slate blog describes it, it was so nice to find Peggy and Don not sleeping together but rather having a _Lost in Translation_ moment. Anyways. Best episode of the season, and one of all the best of Mad Men. ---
**Author:** ![Spyro](https://avatars.discourse-cdn.com/v4/letter/s/54ee81/32.png) [@Spyro](https://boards.straightdope.com/u/Spyro)\ **Post date:** [September 9, 2010, 4:09am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/137 "2010-09-09T04:09:30Z")
\*"Great episode. Loved Don’s line in the diner, “I want to go to Greece. I heard all the good cooks stayed there.” \* Sorry, Pepperland Girl, I forgot to use the “Quote” feature. Here’s the [direct link](http://boards.straightdope.com/sdmb/showpost.php?p=12884157&postcount=39). ---
**Author:** ![mhendo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mhendo/32/3159_2.png) [@mhendo](https://boards.straightdope.com/u/mhendo)\ **Post date:** [September 9, 2010, 4:25am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/138 "2010-09-09T04:25:55Z")
> [@pepperlandgirl](#): > > Am I the only one who doesn’t understand what any of this means? No, you’re not. ---
**Author:** ![Miss-Informed](https://avatars.discourse-cdn.com/v4/letter/m/8dc957/32.png) [@Miss-Informed](https://boards.straightdope.com/u/Miss-Informed)\ **Post date:** [September 9, 2010, 4:45am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/139 "2010-09-09T04:45:20Z")
> [@Spyro](#): > > \*"Great episode. Loved Don’s line in the diner, “I want to go to Greece. I heard all the good cooks stayed there.” > \* > Sorry, Pepperland Girl, I forgot to use the “Quote” feature. Here’s the [direct link](http://boards.straightdope.com/sdmb/showpost.php?p=12884157&postcount=39). I might be even more lost than pepperlandgirl… I heard all the lines you are referencing. I just don’t understand exactly what your beef is. 😕 ---
**Author:** ![Captain\_Amazing](https://avatars.discourse-cdn.com/v4/letter/c/6de8d8/32.png) [@Captain\_Amazing](https://boards.straightdope.com/u/Captain_Amazing)\ **Post date:** [September 9, 2010, 4:49am UTC](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742/140 "2010-09-09T04:49:36Z")
> [@Spyro](#): > > Why do you find the Greek jokes so funny? Did you love Harry Crane’s stereotypes about Jews or Blankenship’s dismissal of “negroes” beating each other up for a dollar just as humorous? I thought all three of the comments were funny. They weren’t funny because the stereotypes are funny. They were funny because of how outrageous and offensive the comments were. [Previous page](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742.md?page=6) [Next page](https://boards.straightdope.com/t/mad-men-4-07-the-suitcase-open-spoilers/552742.md?page=8)