# Maleficent (film) will be a box office bomb.

**URL:** <https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296>\
**Category:** Cafe Society\
**Created:** [May 12, 2014, 7:13pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296 "2014-05-12T19:13:11Z")\
**Posts on this page:** 20\
**Page:** 8

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**Author:** ![muldoonthief](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/muldoonthief/32/3188_2.png) [@muldoonthief](https://boards.straightdope.com/u/muldoonthief)\
**Post date:** [June 12, 2014, 1:10pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/141 "2014-06-12T13:10:53Z")

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> [@don\_t\_ask](#):
>
> Check the [dailies](http://boxofficemojo.com/daily/) which is the point I was making.

Huh. My daughters did complain that all their friends were seeing it on Friday night - I guess that was a nationwide phenomenon.

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**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [June 12, 2014, 4:07pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/142 "2014-06-12T16:07:42Z")

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> [@don\_t\_ask](#):
>
> Is that common? I only paid any attention because I’ve never seen figures like that before.

This does happen with movies whose fans are pre-emotionally invested in them, for example Twilight had 50% of its box office on Friday night (compared to Fault’s 54%). Fault also did a smash-up job with working social media to get people there on Friday night.

On a side note, Harry Potter 7.2 was also at 54% Friday/weekend, but weirdly enough Harry Potter 1 was only at 35%. I remember it being a bigger deal than that, but I wonder if I overestimate how influential the books were before the movie.

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**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\
**Post date:** [June 14, 2014, 8:42pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/143 "2014-06-14T20:42:06Z")

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While the OP’s prediction has been convincingly refuted, the question of “By how much?” remains.

The 3rd [Friday numbers](http://www.boxofficemojo.com/daily/chart/?sortdate=2014-06-13&p=.htm) are in and are pretty good for the Big M. $5.9M and a drop of only 42% since last Friday. Might hit $17M+ for the weekend. (Father’s Day is weakish, especially for kids films.)

Note that this is a nicer drop than last weekend. Despite _How to Train Your Dragon 2_ coming out. Why? _HTTYD2_ is going to underperform! Predictions were in the $80M range and it might only reach $60M. It was predicted to smash _22 Jump Street_ but may well end up behind it.

(The original was a slow opener, building over time. But the sequel is not going to repeat this.)

Disney is jumping for joy over DreamWorks’ “low” opening.

So Angie’s film is definitely going to coast thru $200M domestically and somewhat above. It’s going to make really good, but not giant, bank.

(And yeah, _The Fault In Our Stars_ is dropping fast.)

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**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [June 14, 2014, 9:18pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/144 "2014-06-14T21:18:49Z")

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> [@ftg](#):
>
> While the OP’s prediction has been convincingly refuted, the question of “By how much?” remains.
> 
> The 3rd [Friday numbers](http://www.boxofficemojo.com/daily/chart/?sortdate=2014-06-13&p=.htm) are in and are pretty good for the Big M. $5.9M and a drop of only 42% since last Friday. Might hit $17M+ for the weekend. (Father’s Day is weakish, especially for kids films.)
> 
> Note that this is a nicer drop than last weekend. Despite _How to Train Your Dragon 2_ coming out. Why? _HTTYD2_ is going to underperform! Predictions were in the $80M range and it might only reach $60M. It was predicted to smash _22 Jump Street_ but may well end up behind it.
> 
> (The original was a slow opener, building over time. But the sequel is not going to repeat this.)
> 
> Disney is jumping for joy over DreamWorks’ “low” opening.
> 
> So Angie’s film is definitely going to coast thru $200M domestically and somewhat above. It’s going to make really good, but not giant, bank.
> 
> (And yeah, _The Fault In Our Stars_ is dropping fast.)

Dragon 2 probably won’t reach 55M this weekend. Maleficent looks like…maybe 225M now?

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**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\
**Post date:** [June 15, 2014, 3:18pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/145 "2014-06-15T15:18:06Z")

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> [@Maserschmidt](#):
>
> Dragon 2 probably won’t reach 55M this weekend. Maleficent looks like…maybe 225M now?

An early estimate for the weekend for _HTTYD2_, based on Saturday numbers, is now $50M.:eek:

_Maleficent_ will hardly know it has competition.

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**Author:** ![DSeid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dseid/32/20194_2.png) [@DSeid](https://boards.straightdope.com/u/DSeid)\
**Post date:** [June 20, 2014, 6:33pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/146 "2014-06-20T18:33:33Z")

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In terms of box office so far [this site](http://www.boxoffice.com/statistics/movies/maleficent-2014) states domestic is now over $170 M with worldwide over $443 M. Seems like $200 M domestic is going to be hit anyway. Clearly neither an out of the park home run or a strike out. More a solid double. (So far in 201 place for all time most domestic gross above the likes The Matrix, Batman Returns, several recent Bond films, Kung Fu Panda … but well below ones including Alice in Wonderland.)

I hope to see it this week end but the interest is more from my wife and I than our 13 year old daughter who we might be able to convince to come with us. Which likely says something.

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**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\
**Post date:** [June 21, 2014, 4:19pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/147 "2014-06-21T16:19:09Z")

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A small drop this Friday, around 31% from the previous week. Might actually make it to $250M.

Worldwide, it has now passed _The Lego Movie_ in grosses. _TLM_ is certainly considered a big hit. OTOH, _TLM_’s production budget is 1/3 less and no doubt correspondingly less promo costs.

_HTTYD2_ fell 59% from last Friday. Ouch! Dreamworks has got to baffled as to what happened there. Some say the movie is too dark. And _Maleficent_ isn’t?

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**Author:** ![Equipoise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/equipoise/32/151_2.png) [@Equipoise](https://boards.straightdope.com/u/Equipoise)\
**Post date:** [June 22, 2014, 8:12pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/148 "2014-06-22T20:12:38Z")

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**Maleficent** has now made [$521,580,000](http://boxofficemojo.com/movies/?id=maleficient.htm) in 24 days. Too bad a movie that’s made over half a billion dollars in less than a month is a box office bomb.

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**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\
**Post date:** [June 29, 2014, 5:01pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/149 "2014-06-29T17:01:51Z")

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Projected to cross $200M domestic today. A $8M+, 36% drop, weekend. $16M in the past week. Trending more and more like a kid film. Should cross $230M, close to $240M. The 4th of July falling on a Friday is going to mess things up for a film like this. Family films benefit from holidays but not so much when they fall during the weekend period.

The overseas numbers are slow to come in, but should be over $400M by now. Earned $22M in its first week in China (a late opener there).

At $600M worldwide, Disney’s share should cover production, promo, etc. So I’m assuming officially\* in the black (!) now. Video and merch will be significant gravy.

It will finish around the same as the new X-Men movie, better than _Godzilla_, not as much as the Captain America sequel. All with budgets in the same general range, all considered quite successful.

- Well, if you’re not doing Hollywood accounting.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [June 29, 2014, 5:35pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/150 "2014-06-29T17:35:37Z")

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> [@ftg](#):
>
> It will finish around the same as the new X-Men movie, better than _Godzilla_, not as much as the Captain America sequel. All with budgets in the same general range, all considered quite successful.

For comparison’s sake, _Captain America: The First Avenger_ didn’t triple its budget the way _Maleficent_ has – and neither did _Thor_ (which admittedly missed it pretty close), or _Batman Begins_ (which didn’t), or _Man of Steel_: each successful enough to justify a franchise, but all of 'em falling short of three-to-one.

Heck, even Daniel Craig doesn’t always hit the 3:1 mark as James Bond.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [July 7, 2014, 11:03pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/151 "2014-07-07T23:03:27Z")

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Bumping to note that, thanks to being in the top ten during Fourth-of-July weekend, _Maleficent_ is now past the 3.5x mark: $630 million on that $180 million budget.

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**Author:** ![Equipoise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/equipoise/32/151_2.png) [@Equipoise](https://boards.straightdope.com/u/Equipoise)\
**Post date:** [July 8, 2014, 4:06am UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/152 "2014-07-08T04:06:36Z")

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Yeah, and it just opened in Japan, where it knocked Frozen out of 1st place, where it had been for 16 weeks. Frozen made $240 million in Japan alone! Maleficent won’t make anywhere near that, but since the trailer has been running in front of Frozen all this time, the Disney-fanatical Japanese have had a lot of time to get excited about it. I’d expect it to make at least $100 million more in Japan.

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**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\
**Post date:** [July 8, 2014, 4:03pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/153 "2014-07-08T16:03:11Z")

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The weekend box office was way off overall. 4th of July, Hurricane Arthur and really crappy openers. (And a crappy Event Film holdover.)

But _Maleficent_ made $6M for the weekend with a really great 26% drop. Best hold in the top 10. And $12M for the week getting to $214M domestic.

It is the only film left in the top 10 that’s been out 6+ weekends. At number 7, it’s trucking along fine. (Oddly, _Edge of Tomorrow_ is also holding well despite its poor opening.)

Checking releases down the road, the only major kids movie I see due is _Teenage Mutant Ninja Turtles_ on August 8th. And even then it’s not complete overlap in demographics. The Lady in Black could hang around a while.

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**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [July 8, 2014, 4:46pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/154 "2014-07-08T16:46:50Z")

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> [@Equipoise](#):
>
> Frozen made $240 million in Japan alone!

This is so amazing - it will be the all-time box office winner in Japan, even adjusting for inflation…the last movie I can see that was even close was Howl’s Moving Castle in 2004 at $190M.

> [@ftg](#):
>
> The weekend box office was way off overall. 4th of July, Hurricane Arthur and really crappy openers. (And a crappy Event Film holdover.)
> 
> But _Maleficent_ made $6M for the weekend with a really great 26% drop. Best hold in the top 10. And $12M for the week getting to $214M domestic.
> 
> It is the only film left in the top 10 that’s been out 6+ weekends. At number 7, it’s trucking along fine. (Oddly, _Edge of Tomorrow_ is also holding well despite its poor opening.)
> 
> Checking releases down the road, the only major kids movie I see due is _Teenage Mutant Ninja Turtles_ on August 8th. And even then it’s not complete overlap in demographics. The Lady in Black could hang around a while.

I suspect they’re keeping _Edge of Tomorrow_ in enough theaters to break the 100M barrier…the average daily $ are anemic, but it’s still on 1500 screens.

Angelina Jolie has way longer legs than I expected. 🙂

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**Author:** ![Equipoise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/equipoise/32/151_2.png) [@Equipoise](https://boards.straightdope.com/u/Equipoise)\
**Post date:** [July 8, 2014, 6:33pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/155 "2014-07-08T18:33:43Z")

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Titanic made $204 million in Japan back in the day.

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**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [July 9, 2014, 2:56am UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/156 "2014-07-09T02:56:28Z")

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> [@Equipoise](#):
>
> Titanic made $204 million in Japan back in the day.

And yet “Frozen” still wins! Japan has been in a multi-decade deflationary spiral that began, remarkably, in 1997; that 204M is worth about the same now as then.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [July 14, 2014, 8:39pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/157 "2014-07-14T20:39:24Z")

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Bumping to note: another weekend in the Top Ten, another jump up the all-time box office chart – to #72, passing **Man of Steel** ’s $668 million with $669 and counting. (It cost a _lot_ less to make than **Man of Steel** , but we’ve already covered that.)

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**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\
**Post date:** [July 15, 2014, 3:26pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/158 "2014-07-15T15:26:15Z")

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It’s currently number 4 for the year. It will soon pass the \*X-Men: Days of Future Past \*for number 3 but won’t pass _The Lego Movie_. OTOH, _Transformers: Age of Extinction_ will overtake it at some point as well as no doubt several other movies. Should remain in the top ten for the year, probably.

It averaged $1M/day during it’s 6th week of release. Down to “only” 2000 screens.

I forget, for excusable reasons, that the pathetic _Planes: Fire And Rescue_ abomination is coming out this weekend. Too many parents are going to be taking kids to see this. What a waste of time and money. Sadly it’s going to be competition for _Maleficent_.

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**Author:** ![randwill](https://avatars.discourse-cdn.com/v4/letter/r/a3d4f5/32.png) [@randwill](https://boards.straightdope.com/u/randwill)\
**Post date:** [July 15, 2014, 3:50pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/159 "2014-07-15T15:50:18Z")

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> [@ftg](#):
>
> I forget, for excusable reasons, that the pathetic _Planes: Fire And Rescue_ abomination is coming out this weekend. Too many parents are going to be taking kids to see this. What a waste of time and money. Sadly it’s going to be competition for _Maleficent_.

Have you seen “Planes: Fire and Rescue”? At this moment it doesn’t have a critical consensus at Rotten Tomatoes. (Two Freshes and two Rottens).

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [July 21, 2014, 11:05pm UTC](https://boards.straightdope.com/t/maleficent-film-will-be-a-box-office-bomb/688296/160 "2014-07-21T23:05:57Z")

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So, another weekend in the Top Ten, another jump up the all-time box-office chart: at $697 million, it’s passed _The Hunger Games_ and the latest _Mission: Impossible_ flick to hit #68, close behind three of the _Twilight_ blockbusters.

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