There was a small item in, I think, a recent Time magazine that said a study found that ads with voiceovers are more effective if the voice is recognizable, but not too recognizable. They mentioned Donald Sutherland for Volvo, and Willem Defoe for something which I can’t remember at the moment.
I’m usually pretty good at recognizing celebrity voiceovers. I’ll be doing something else, with the TV on in the background, and suddenly I’ll say to myself, “Hey, that’s Gary Sinise trying to sell me a Caddillac!”
Cost of a SDMB subscription: 20 dollars or so
Cost of Entertainment Weekly subscription: also 20 dollars or so, I think
Remembering something you read in an old issue so you can point out that Breckin Meyer is the voice of MasterCard just so you can make a lame parody of their advertising campaign since it fits the theme of the thread: priceless
Breckin Meyer did make a lame parody of the MasterCard commercials (in the Tom Green movie “Road Trip”), but he is not the actual voice of MasterCard. That distinction belongs to Billy Crudup, (of Almost Famous, Strange Beauty, and Big Fish, among others) who has been the sole voice of those commercials since 1997. Apparently in 2005 he started appearing on-camera in one of them, although I haven’t seen it.
Fighting Ignorance? Priceless.