# Marketing jargon (need answer fast) **URL:** \ **Category:** Factual Questions\ **Created:** [November 4, 2016, 5:01pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624 "2016-11-04T17:01:13Z")\ **Posts on this page:** 12\ **Page:** 1
**Author:** ![Cardigan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cardigan/32/187_2.png) [@Cardigan](https://boards.straightdope.com/u/Cardigan)\ **Post date:** [November 4, 2016, 5:01pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/1 "2016-11-04T17:01:13Z")
Got a meeting in a little over three hours and am hoping to get an answer before that time. Is there a marketing jargon term or phrase that’s been coined for the following: McDonalds and Burger King each have 10,000 restaurants spread throughout cities across the country and because they make mega millions have big national advertising budgets available everywhere. Wendy’s has only 100 restaurants but in each city where they have a restaurant, they manage to kick the much larger McDonalds and Burger King chain stores butts and dominate the local consumer $$ spent on hamburgers and fries. What do you call this kind of marketing? ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [November 4, 2016, 5:04pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/2 "2016-11-04T17:04:33Z")
Focus strategy? ---
**Author:** ![Cardigan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cardigan/32/187_2.png) [@Cardigan](https://boards.straightdope.com/u/Cardigan)\ **Post date:** [November 4, 2016, 5:08pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/3 "2016-11-04T17:08:07Z")
I’m sorry I also meant to say the reason Wendy’s dominates in those markets is specifically due to their advertising & marketing efforts. ---
**Author:** ![TroutMan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troutman/32/6721_2.png) [@TroutMan](https://boards.straightdope.com/u/TroutMan)\ **Post date:** [November 4, 2016, 5:54pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/4 "2016-11-04T17:54:23Z")
I think any specific marketing term would be related to _why_ Wendy’s is kicking their butt, which we don’t know (or at least, you didn’t tell us). That could be a focus strategy as **silenus** said, targeted marketing, a cuter spokeswoman, etc. I’m not sure there’s a special term that means generically successful marketing. ---
**Author:** ![Cardigan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cardigan/32/187_2.png) [@Cardigan](https://boards.straightdope.com/u/Cardigan)\ **Post date:** [November 4, 2016, 6:05pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/5 "2016-11-04T18:05:03Z")
> [@TroutMan](#): > > I think any specific marketing term would be related to _why_ Wendy’s is kicking their butt, which we don’t know (or at least, you didn’t tell us). That could be a focus strategy as **silenus** said, targeted marketing, a cuter spokeswoman, etc. I’m not sure there’s a special term that means generically successful marketing. There may _not_ be a general term for a marketing strategy where Davids specialize in defeating Goliaths on a local scale, but if there is I’d like to know what it is. ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [November 4, 2016, 6:39pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/6 "2016-11-04T18:39:54Z")
> [@Cardigan](#): > > There may _not_ be a general term for a marketing strategy where Davids specialize in defeating Goliaths on a local scale, but if there is I’d like to know what it is. Better product; better price; both; or (drumroll please) fostering the perception of either one. Wendy’s excels at positioning itself a notch above the McBurgerJr crowd, whether they achieve it or not. So I’d call this specific example simple premium position marketing. ---
**Author:** ![Damuri\_Ajashi](https://avatars.discourse-cdn.com/v4/letter/d/898d66/32.png) [@Damuri\_Ajashi](https://boards.straightdope.com/u/Damuri_Ajashi)\ **Post date:** [November 4, 2016, 6:57pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/7 "2016-11-04T18:57:47Z")
There is a franchising strategy that is associated with maintaining a form of exclusivity or inaccessibility. Often by not flooding the market or overexposing your brand. Is that what you mean? ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [November 4, 2016, 7:00pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/8 "2016-11-04T19:00:00Z")
> [@Damuri\_Ajashi](#): > > There is a franchising strategy that is associated with maintaining a form of exclusivity or inaccessibility. Often by not flooding the market or overexposing your brand. Is that what you mean? This, too. If the Wendy’s stores are well distributed but at 1:3 or 1:4 ratio against the others, there will be a perception of exclusivity aka “indefinable specialness.” Which is a big part of In’N’Out’s success, IMHO. ---
**Author:** ![Cardigan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cardigan/32/187_2.png) [@Cardigan](https://boards.straightdope.com/u/Cardigan)\ **Post date:** [November 4, 2016, 7:05pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/9 "2016-11-04T19:05:40Z")
> [@Damuri\_Ajashi](#): > > There is a franchising strategy that is associated with maintaining a form of exclusivity or inaccessibility. Often by not flooding the market or overexposing your brand. Is that what you mean? No, I think AB may have already hit upon it with the Wendy’s example. I’m reading up on ‘premium position marketing’ now to confirm, but it looks so far like that’s the term I was searching for. Perhaps not overexposing a brand is a component of this. I gotta get back to reading. ---
**Author:** ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)\ **Post date:** [November 4, 2016, 7:35pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/10 "2016-11-04T19:35:25Z")
Check your facts on this. Wendy’s only places stores in areas that show certain demographics, including population density in a radius around the store, and other factors like income as a possible example. The results on a per store basis may have nothing to do with overt marketing like advertising. ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [November 4, 2016, 7:53pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/11 "2016-11-04T19:53:53Z")
> [@TriPolar](#): > > Check your facts on this. Wendy’s only places stores in areas that show certain demographics, including population density in a radius around the store, and other factors like income as a possible example. The results on a per store basis may have nothing to do with overt marketing like advertising. But all that’s true for the other chains, as well. I think for general purposes you can consider things equal among the fast-food chains except for gross differences like regional density. ---
**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\ **Post date:** [November 4, 2016, 8:08pm UTC](https://boards.straightdope.com/t/marketing-jargon-need-answer-fast/770624/12 "2016-11-04T20:08:07Z")
It’s Way Better Than Fast Food.