# Martini advert 1960s

**URL:** <https://boards.straightdope.com/t/martini-advert-1960s/496452>\
**Category:** Cafe Society\
**Created:** [May 14, 2009, 8:42pm UTC](https://boards.straightdope.com/t/martini-advert-1960s/496452 "2009-05-14T20:42:35Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![glee](https://avatars.discourse-cdn.com/v4/letter/g/b5a626/32.png) [@glee](https://boards.straightdope.com/u/glee)\
**Post date:** [May 14, 2009, 8:42pm UTC](https://boards.straightdope.com/t/martini-advert-1960s/496452/1 "2009-05-14T20:42:35Z")

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Those of you who are getting on a bit will remember the 1960s / 1970s advert for Martini Rosso, which had the jingle “it’s the right one, the bright one - it’s Martini!”  
(There was also “Any time, any place anywhere…” in the jingle.)

Anyone know the copywriter?

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**Author:** ![madcrowd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/madcrowd/32/5611_2.png) [@madcrowd](https://boards.straightdope.com/u/madcrowd)\
**Post date:** [July 10, 2017, 12:55pm UTC](https://boards.straightdope.com/t/martini-advert-1960s/496452/2 "2017-07-10T12:55:57Z")

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Barry Day who was Creative Director at McCann-Erickson, he now lives in New York. wrote the Martini campaign including the lyric - Music by Chris Gunning. Source is comment section on [Martini The Right One Ski-ing 60sec Cinema Ad. - YouTube](https://www.youtube.com/watch?v=nbJeVZ3XxWk)