# Maxwell House coffee changes name to “Maxwell Apartment” **URL:** \ **Category:** Cafe Society\ **Tags:** coffee\ **Created:** [October 2, 2025, 1:50am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582 "2025-10-02T01:50:14Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Love\_Rhombus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/love_rhombus/32/10694_2.png) [@Love\_Rhombus](https://boards.straightdope.com/u/Love_Rhombus)\ **Post date:** [October 2, 2025, 1:50am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/1 "2025-10-02T01:50:14Z")
It’s a temporary marketing thing, and you can also apparently order a year’s worth of coffee in order to save money. Is it a smart financial move? [https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx](https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx) ---
**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\ **Post date:** [October 2, 2025, 2:11am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/2 "2025-10-02T02:11:39Z")
It may be a good deal if you really like characterless coffee. Isn’t or wasn’t Maxwell House the name of a restaurant or hotel? ---
**Author:** ![SuntanLotion](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/suntanlotion/32/16165_2.png) [@SuntanLotion](https://boards.straightdope.com/u/SuntanLotion)\ **Post date:** [October 2, 2025, 2:13am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/3 "2025-10-02T02:13:29Z")
I thought that was a joke. Huh. ---
**Author:** ![Spoons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spoons/32/3141_2.png) [@Spoons](https://boards.straightdope.com/u/Spoons)\ **Post date:** [October 2, 2025, 2:23am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/4 "2025-10-02T02:23:33Z")
> [@Ike\_Witt](#): > > Isn’t or wasn’t Maxwell House the name of a restaurant or hotel? Going only on memory of something I read once, the story goes that some VIP (Teddy Roosevelt maybe?) stopped into the Maxwell House hotel/restaurant. He quite enjoyed his coffee, so much so that he told the proprietor that the coffee was “good to the last drop.” And a brand name and slogan was born. ---
**Author:** ![msmith537](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@msmith537](https://boards.straightdope.com/u/msmith537)\ **Post date:** [October 2, 2025, 2:27am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/5 "2025-10-02T02:27:10Z")
> [@Ike\_Witt](#): > > It may be a good deal if you really like characterless coffee. > > Isn’t or wasn’t Maxwell House the name of a restaurant or hotel? There is the upscale [Maxwell Place apartment complex in Hoboken, NJ](https://www.tollbrotherscityliving.com/building?#1000MaxwellPlace) that is built on the location of the old Maxwell House Coffee Plant it’s named after. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [October 2, 2025, 2:47am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/6 "2025-10-02T02:47:31Z")
See also a long discussion starting here: > [@Cracker Barrel changes logo and stock declines](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/323): > > So, Maxwell House is apparently [rebranding](https://www.today.com/food/news/maxwell-house-name-change-rcna234700) itself as Maxwell Apartment, because let’s face it—nobody can afford houses anymore. The marketers decided, “Hey, more people live in apartments, let’s make coffee sound just as depressing as rent day.” The irony? The name Maxwell House came from the grand Maxwell House Hotel in Nashville, where Teddy Roosevelt supposedly declared it “Good to the last drop.” Regal! Historic! Coffee-worthy! Now? We’re going from three syllables to five, from something … ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [October 2, 2025, 2:58am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/7 "2025-10-02T02:58:43Z")
Here’s some more of Maxwell house coffee roasting > **[A look back at Jax's coffee history | Jacksonville Magazine](https://www.jacksonvillemag.com/2019/05/24/maxwell-house-jax/)** > > The nose remembers. Odors fair and foul trigger memories of people, places, pleasantries and perturbations. When the wind blows from the right direction, Downtown Jacksonville smells of coffee. Historically, the River City is not known as a coffee... ---
**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\ **Post date:** [October 2, 2025, 2:59am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/8 "2025-10-02T02:59:52Z")
> [@Love\_Rhombus](#): > > It’s a temporary marketing thing, and you can also apparently order a year’s worth of coffee in order to save money. Is it a smart financial move? Sure, as a publicity stunt, it might well be a smart move. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [October 2, 2025, 3:21am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/9 "2025-10-02T03:21:57Z")
It’s a (small) volume discount. If you drink MH anyhow, you can get a few lbs in advance for less than full retail. The discount is more than any plausible time value of money so it’s “can’t lose” compared to year of coffee bought at a constant price. Given the volatility in bulk coffee prices, it’s still not a one-way bet despite the volume discount. Anyone willing to drink MH on a regular basis has something wrong in their head. The few dollars saved or wasted either way over a year matters little compared to the sadness of their raging insanity and coffee incompetence. ---
**Author:** ![John\_DiFool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_difool/32/19543_2.png) [@John\_DiFool](https://boards.straightdope.com/u/John_DiFool)\ **Post date:** [October 2, 2025, 3:57am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/10 "2025-10-02T03:57:35Z")
> [@LSLGuy](#): > > When the wind blows from the right direction, Downtown Jacksonville smells of coffee. And when it blows in the WRONG direction, you’d get a whiff of ye olde paper mill. As a kid I’d often be subjected to it as my folks drove us to the airport on the northside. The best (worst) way to describe it would be chemically processed farts-even now I am getting a flashback, shudder… ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [October 2, 2025, 4:02am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/11 "2025-10-02T04:02:00Z")
> [@SuntanLotion](#): > > I thought that was a joke. Huh. You were not alone. ---
**Author:** ![Stranger\_On\_A\_Train](https://avatars.discourse-cdn.com/v4/letter/s/13edae/32.png) [@Stranger\_On\_A\_Train](https://boards.straightdope.com/u/Stranger_On_A_Train)\ **Post date:** [October 2, 2025, 4:36am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/12 "2025-10-02T04:36:12Z")
> [@Spoons](#): > > Going only on memory of something I read once, the story goes that some VIP (Teddy Roosevelt maybe?) stopped into the Maxwell House hotel/restaurant. He quite enjoyed his coffee, so much so that he told the proprietor that the coffee was “good to the last drop.” > > And a brand name and slogan was born. (According to some guy named “Don” who later broke down in a sales pitch to Hershey Chocolate and was never heard from again.) Stranger ---
**Author:** ![Monty](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/monty/32/47_2.png) [@Monty](https://boards.straightdope.com/u/Monty)\ **Post date:** [October 2, 2025, 7:26am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/13 "2025-10-02T07:26:05Z")
Reminds me of the “Mike & Ike split” stunt. ---
**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\ **Post date:** [October 2, 2025, 11:01am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/14 "2025-10-02T11:01:23Z")
> [@Love\_Rhombus](#): > > Is it a smart financial move? You mean, is it Maxwell smart? ---
**Author:** ![not\_what\_you\_d\_expect](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/not_what_you_d_expect/32/3246_2.png) [@not\_what\_you\_d\_expect](https://boards.straightdope.com/u/not_what_you_d_expect)\ **Post date:** [October 2, 2025, 11:06am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/15 "2025-10-02T11:06:40Z")
Nice! ---
**Author:** ![Mean\_Mr.Mustard](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mean_mr.mustard/32/3865_2.png) [@Mean\_Mr.Mustard](https://boards.straightdope.com/u/Mean_Mr.Mustard)\ **Post date:** [October 2, 2025, 11:17am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/16 "2025-10-02T11:17:00Z")
That’s the second-funniest thing I’ve ever heard. mmm ---
**Author:** ![SuntanLotion](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/suntanlotion/32/16165_2.png) [@SuntanLotion](https://boards.straightdope.com/u/SuntanLotion)\ **Post date:** [October 2, 2025, 12:24pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/17 "2025-10-02T12:24:09Z")
Maxwell Igloo Maxwell Condo Maxwell Hut ---
**Author:** ![msmith537](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@msmith537](https://boards.straightdope.com/u/msmith537)\ **Post date:** [October 2, 2025, 12:43pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/18 "2025-10-02T12:43:33Z")
Maxwell Cardboard Box. You buy it in bulk and you can use the container to sleep in. The old coffee filters make fine insulation for those cold winter nights! I guess it’s fine as a temporary marketing scheme. People are talking about it after all. ---
**Author:** ![solost](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/solost/32/11776_2.png) [@solost](https://boards.straightdope.com/u/solost)\ **Post date:** [October 2, 2025, 1:03pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/19 "2025-10-02T13:03:50Z")
> [@Little\_Nemo](#): > > > [@SuntanLotion](#): > > > > I thought that was a joke. Huh. > > You were not alone. Yeah, there’ve been a lot of resurrected zombie threads lately. I clicked, fully expecting the OP to have been posted on some past April 1. ---
**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\ **Post date:** [October 2, 2025, 1:32pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/20 "2025-10-02T13:32:41Z")
A high caffeine version. Maxwell’s Hammer. [Next page](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582.md?page=2)