# Maxwell House coffee changes name to “Maxwell Apartment” **URL:** \ **Category:** Cafe Society\ **Tags:** coffee\ **Created:** [October 2, 2025, 1:50am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582 "2025-10-02T01:50:14Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\ **Post date:** [October 2, 2025, 1:41pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/21 "2025-10-02T13:41:49Z")
> [@running\_coach](#): > > Maxwell’s Hammer. Just make sure you don’t get the stuff in the silver can. I hear that’s lethal. ---
**Author:** ![Lumpy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lumpy/32/446_2.png) [@Lumpy](https://boards.straightdope.com/u/Lumpy)\ **Post date:** [October 2, 2025, 1:44pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/22 "2025-10-02T13:44:56Z")
Saturday Night Live (iirc) had a skit called “Java Junkie” parodying those hit-bottom morality tale movies. The protagonist finally underwent detox and rehab in “Maxwell House”. ---
**Author:** ![Shoeless](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/shoeless/32/7099_2.png) [@Shoeless](https://boards.straightdope.com/u/Shoeless)\ **Post date:** [October 2, 2025, 1:53pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/23 "2025-10-02T13:53:42Z")
> [@msmith537](#): > > Maxwell Cardboard Box. Maxwell Shoebox In The Middle of the Road. Maxwell Hole in the Ground Covered By a Sheet of Tarpaulin. ---
**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\ **Post date:** [October 2, 2025, 3:13pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/24 "2025-10-02T15:13:36Z")
I was trying to work in a reference to the elderly but couldn’t come up with anything. You hit it on the head. ---
**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\ **Post date:** [October 2, 2025, 4:23pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/25 "2025-10-02T16:23:20Z")
Maxwell has _“drip”!_ ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [October 3, 2025, 3:27am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/26 "2025-10-03T03:27:49Z")
Has the company forgotten the coffee was originally served at the [Maxwell House hotel](https://en.m.wikipedia.org/wiki/Maxwell_House_Hotel)? It was a prominent hotel in Nashville that had several presidents as guests. The branding implied enjoying the same great coffee served to high paying guests at the hotel. I alternate between buying Folgers and Maxwell. Maxwell House Apartments just sounds weird. ---
**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\ **Post date:** [October 3, 2025, 3:37am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/27 "2025-10-03T03:37:58Z")
How fortunate that they are not calling it Maxwell House Apartments. ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [October 3, 2025, 3:39am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/28 "2025-10-03T03:39:07Z")
The name is so weird that I can’t remember it. 😉 The name has been ingrained in my memory since I was born. ---
**Author:** ![markn\_1](https://avatars.discourse-cdn.com/v4/letter/m/f9ae1b/32.png) [@markn\_1](https://boards.straightdope.com/u/markn_1)\ **Post date:** [October 3, 2025, 3:43am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/29 "2025-10-03T03:43:54Z")
How about Maxwell Van Down By The River? ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [October 3, 2025, 3:52am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/30 "2025-10-03T03:52:16Z")
> [@aceplace57](#): > > Has the company forgotten the coffee was originally served at the [Maxwell House hotel](https://en.m.wikipedia.org/wiki/Maxwell_House_Hotel)? I am quite certain that they continue to be well aware of that fact. As already noted, it’s a temporary marketing gimmick, built to draw some attention and social media buzz to a brand that probably gets very little attention any more. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [October 3, 2025, 10:22am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/31 "2025-10-03T10:22:37Z")
Do you ever read a thread before commenting? Your point was made 4 times in the 24 replies above yours. ---
**Author:** ![Sitnam](https://avatars.discourse-cdn.com/v4/letter/s/6a8cbe/32.png) [@Sitnam](https://boards.straightdope.com/u/Sitnam)\ **Post date:** [October 3, 2025, 12:11pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/32 "2025-10-03T12:11:57Z")
Maxwell’s Tiny House - cappuccino in instant tea bags. ---
**Author:** ![Tibby](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tibby/32/17030_2.png) [@Tibby](https://boards.straightdope.com/u/Tibby)\ **Post date:** [October 3, 2025, 12:24pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/33 "2025-10-03T12:24:07Z")
When I arrived in Jacksonville in the ’80s, the smellscape hit me with a strange duet: the acrid bite of the paper mills tangled with the rich, inviting aroma of roasted Maxwell House coffee. A contradiction in fragrance, yet oddly memorable. ---
**Author:** ![SCAdian](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/scadian/32/3292_2.png) [@SCAdian](https://boards.straightdope.com/u/SCAdian)\ **Post date:** [October 3, 2025, 12:38pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/34 "2025-10-03T12:38:44Z")
“Maxwell Apartment” – accompanied by many layoffs as the company continues its downsizing. (Someone has probably already come up with this idea, but I haven’t read the whole thread yet.) ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [October 3, 2025, 1:10pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/35 "2025-10-03T13:10:00Z")
Back in the early 2000s (wow time flies!) I worked a ~3 month contract with the Jacksonville Sheriff’s Office. Their HQ & the county jail are almost next door to the coffee plant. At first the aroma was rather pleasant and inviting. By the end of the first week the stench of cheap coffee cooking all day every day was not so inviting; rather awful actually. I sometimes thought the inmates might have a legit cause of action that 24/7 exposure to the stink constituted cruel & unusual punishment. ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [October 3, 2025, 2:13pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/36 "2025-10-03T14:13:04Z")
> [@LSLGuy](#): > > Do you ever read a thread before commenting? Your point was made 4 times in the 24 replies above yours I haven’t read the entire thread. It was late and I posted a quick reply before bed. We’re living through such change and turmoil in our society. I think people crave stability in the small things like coffee and brands we’ve known since childhood. It’s comforting to heat some soup and enjoy a steaming cup of joe. ---
**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\ **Post date:** [October 3, 2025, 2:57pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/37 "2025-10-03T14:57:31Z")
You’ll still find your familiar Maxwell House brand coffee at your local Piggly-Wiggly or whatever the market is called where you shop, so your brand stability can remain intact. ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [October 3, 2025, 3:09pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/38 "2025-10-03T15:09:41Z")
I know it’s only an illusion but I’ll take it. 😉 Folgers and Maxwell House sold to Corporate Conglomerates decades ago. Thankfully the coffee still tastes good. Good to the last drop. Uh, milliliter ---
**Author:** ![Tibby](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tibby/32/17030_2.png) [@Tibby](https://boards.straightdope.com/u/Tibby)\ **Post date:** [October 3, 2025, 4:14pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/39 "2025-10-03T16:14:51Z")
You’re lucky you only caught the coffee smell. Before the 2000s, Jacksonville was _officially_ known as **“The City That Stinks.”** Not as an insult—an actual reputation, thanks to the paper mills. They belched out sulfur compounds and turpentine until the whole town smelled like a wet dog that had rolled in rotten eggs and a dead skunk. In ’85 a TV special basically outed us, and by ’91 the city passed odor ordinances that forced the mills to clean up or shut down. By the 2000s, the stench had mostly faded, leaving just the Maxwell House plant’s giant java-cloud. Compared to the old sulfur-fart cocktail, that’s practically Chanel No. 5. So, you got the **Starbucks version** of Jacksonville, not the **Porta-Potty edition.** ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [October 3, 2025, 9:18pm UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/40 "2025-10-03T21:18:06Z")
> [@aceplace57](#): > > Folgers and Maxwell House sold to Corporate Conglomerates decades ago. For what it’s worth: Maxwell House was first introduced in 1892; it was sold to General Foods in 1925 – fully 100 years ago, and long before even you were born. Every cup of Maxwell House coffee you have ever enjoyed has been a product of Corporate America. [Previous page](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582.md?page=1) [Next page](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582.md?page=3)