# Maxwell House coffee changes name to “Maxwell Apartment”

**URL:** <https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582>\
**Category:** Cafe Society\
**Tags:** coffee\
**Created:** [October 2, 2025, 1:50am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582 "2025-10-02T01:50:14Z")\
**Posts on this page:** 1\
**Showing post:** 6

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**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\
**Post date:** [October 2, 2025, 2:47am UTC](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582/6 "2025-10-02T02:47:31Z")

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See also a long discussion starting here:

> [@Cracker Barrel changes logo and stock declines](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/323):
>
> So, Maxwell House is apparently [rebranding](https://www.today.com/food/news/maxwell-house-name-change-rcna234700) itself as Maxwell Apartment, because let’s face it—nobody can afford houses anymore. The marketers decided, “Hey, more people live in apartments, let’s make coffee sound just as depressing as rent day.” The irony? The name Maxwell House came from the grand Maxwell House Hotel in Nashville, where Teddy Roosevelt supposedly declared it “Good to the last drop.” Regal! Historic! Coffee-worthy! Now? We’re going from three syllables to five, from something …

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