# McDonalds hates black people.

**URL:** <https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424>\
**Category:** The BBQ Pit\
**Created:** [December 16, 2008, 6:02pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424 "2008-12-16T18:02:07Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![Leaper](https://avatars.discourse-cdn.com/v4/letter/l/4bbf92/32.png) [@Leaper](https://boards.straightdope.com/u/Leaper)\
**Post date:** [December 17, 2008, 1:09am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/41 "2008-12-17T01:09:34Z")

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> [@pbbth](#):
>
> I’ve seen that one and it makes me kind of ill seeing a cake made out of McNuggets. Not like lotus boob ill, but “ew…that is a foodstuff which should not exsist!” kind of ill.

It’s less sick-inducing if you tell yourself that it’s only a “cake” in that it functions as a cake and is shaped like one - IOW, that underneath that layer of McNuggets are more McNuggets; no actual cake or frosting is used.

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**Author:** ![Cat\_Whisperer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cat_whisperer/32/4839_2.png) [@Cat\_Whisperer](https://boards.straightdope.com/u/Cat_Whisperer)\
**Post date:** [December 17, 2008, 1:28am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/42 "2008-12-17T01:28:12Z")

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McDonald’s might hate black people, but apparently black people love McDonald’s ([short scene from “Blackbelt Jones”).](http://www.youtube.com/watch?v=ExA9erdhB5E) 😃

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**Author:** ![Tool\_of\_the\_Conspiracy](https://avatars.discourse-cdn.com/v4/letter/t/bc79bd/32.png) [@Tool\_of\_the\_Conspiracy](https://boards.straightdope.com/u/Tool_of_the_Conspiracy)\
**Post date:** [December 17, 2008, 1:29am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/43 "2008-12-17T01:29:42Z")

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> [@Freejooky](#):
>
> [“Girl, you got a 10-piece/please don’t be stingy”](http://www.youtube.com/watch?v=0Rb7qt7xkj0)

All these replies, and still no “niggardly” joke?

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**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [December 17, 2008, 3:25am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/44 "2008-12-17T03:25:23Z")

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> [@Tool\_of\_the\_Conspiracy](#):
>
> All these replies, and still no “niggardly” joke?

Yeah, I haven’t seen one of those in a coon’s age.

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**Author:** ![mshar253](https://avatars.discourse-cdn.com/v4/letter/m/6de8d8/32.png) [@mshar253](https://boards.straightdope.com/u/mshar253)\
**Post date:** [December 17, 2008, 3:44am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/45 "2008-12-17T03:44:44Z")

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> [@The\_Flying\_Dutchman](#):
>
> should I be pitting the Straightdope ?

Probably, but that has nothing to do with this thread. 🙂

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**Author:** ![Quasimodem](https://avatars.discourse-cdn.com/v4/letter/q/e274bd/32.png) [@Quasimodem](https://boards.straightdope.com/u/Quasimodem)\
**Post date:** [December 17, 2008, 3:49am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/46 "2008-12-17T03:49:47Z")

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With all due respect, OP, your thread title is a generalization.

Maybe I’m examining it too closely, but I think that before a commercial even airs, it will have gone through every imaginable sociological/psychological test available, and if _anyone_ finds _anything_ objectionable at all, it’s for sure that it will have been considered already.

Q

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**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\
**Post date:** [December 17, 2008, 3:51am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/47 "2008-12-17T03:51:19Z")

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Niggardly? Please.

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**Author:** ![Cat\_Whisperer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cat_whisperer/32/4839_2.png) [@Cat\_Whisperer](https://boards.straightdope.com/u/Cat_Whisperer)\
**Post date:** [December 17, 2008, 6:28am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/48 "2008-12-17T06:28:56Z")

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Awe. Some.

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**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\
**Post date:** [December 17, 2008, 8:31am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/49 "2008-12-17T08:31:21Z")

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> [@Smeghead](#):
>
> Niggardly? Please.

I don’t care who you are, that’s funny right there.

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**Author:** ![Sublight](https://avatars.discourse-cdn.com/v4/letter/s/439d5e/32.png) [@Sublight](https://boards.straightdope.com/u/Sublight)\
**Post date:** [December 17, 2008, 9:08am UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/50 "2008-12-17T09:08:18Z")

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> [@Freejooky](#):
>
> I literally cannot remember the last time I saw a basic kid-oriented commercial from McDonalds

> **[McDonaldland](https://en.wikipedia.org/wiki/Mcdonaldland)**
>
> McDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. Starting with the creation of Ronald McDonald in 1963, it is primarily developed and published by McDonald's. Initial attempts to expand the McDonaldland universe by marketing agency Needham, Harper & Steers were seemingly retconned due to legal issues, but ongoing aspects were expanded in McDonald's projects in collaboration with Data East, Virgin Interactive, Treasure, SE...

> [@](#):
>
> **Late 2007**  
> As obesity has become a growing problem in recent years, McDonald’s and other fast food chains have been under increasing pressure to revamp their products and advertising with healthier alternatives. As part of this campaign, McDonald’s has agreed to discontinue marketing to children under the age of twelve.

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**Author:** ![ShelliBean](https://avatars.discourse-cdn.com/v4/letter/s/f9ae1b/32.png) [@ShelliBean](https://boards.straightdope.com/u/ShelliBean)\
**Post date:** [December 17, 2008, 3:04pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/51 "2008-12-17T15:04:20Z")

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> [@Leaper](#):
>
> It’s less sick-inducing if you tell yourself that it’s only a “cake” in that it functions as a cake and is shaped like one - IOW, that underneath that layer of McNuggets are more McNuggets; no actual cake or frosting is used.

No actual chicken either!

When I see the McDonald’s commercials I think of [this](http://www.youtube.com/watch?v=JBfsolqm14E) from the movie Drop Squad, about a black ad exec (Eric LaSalle) that sells out.

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**Author:** ![TwistofFate](https://avatars.discourse-cdn.com/v4/letter/t/cdc98d/32.png) [@TwistofFate](https://boards.straightdope.com/u/TwistofFate)\
**Post date:** [December 17, 2008, 3:12pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/52 "2008-12-17T15:12:54Z")

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> [@The\_Flying\_Dutchman](#):
>
> I reported the OP’s title as misleading. Not that I care, but I’m looking for mod consistency as to their response with regard to the \*\* Euthanasiast\*\* issue.

You’re an idiot.

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**Author:** ![Really\_Not\_All\_That\_Bright](https://avatars.discourse-cdn.com/v4/letter/r/e8c25b/32.png) [@Really\_Not\_All\_That\_Bright](https://boards.straightdope.com/u/Really_Not_All_That_Bright)\
**Post date:** [December 17, 2008, 3:15pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/53 "2008-12-17T15:15:29Z")

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> [@Sublight](#):
>
> [McDonaldland - Wikipedia](http://en.wikipedia.org/wiki/Mcdonaldland)

Wow. I always thought that McDonaldland stuff was aimed at stoners.

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**Author:** ![Tom\_Tildrum](https://avatars.discourse-cdn.com/v4/letter/t/e95f7d/32.png) [@Tom\_Tildrum](https://boards.straightdope.com/u/Tom_Tildrum)\
**Post date:** [December 17, 2008, 4:23pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/54 "2008-12-17T16:23:18Z")

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> [@Freejooky](#):
>
> I literally cannot remember the last time I saw a basic kid-oriented commercial from McDonalds.

There’s the one with the soccer team. The team that won the big game is waving its trophy aloft and jeering at the disconsolate losing team on the other side, but then some of the losing team’s parents arrive with McDonald’s food. The losing team perks up and begins laughing and carrying on, while the winning team looks jealously at the McDonald’s food and sullenly lets the trophy slump to the ground.

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**Author:** ![Wile\_E](https://avatars.discourse-cdn.com/v4/letter/w/c37758/32.png) [@Wile\_E](https://boards.straightdope.com/u/Wile_E)\
**Post date:** [December 17, 2008, 4:53pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/55 "2008-12-17T16:53:01Z")

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> [@Freejooky](#):
>
> …  
> Somewhere around 2002 or so, McDonalds shifted its entire ad campaign to aggressively go after blacks with the “I’m lovin’ it” slogan. For the company with the clown and happy meals, I literally cannot remember the last time I saw a basic kid-oriented commercial from McDonalds - instead, it’s an endless stream of embarrassing, downright offensive and stereotypical minstrel shows. The outright **cooning** and clowning is the type of stuff that went out with Al Jolson - wide-eyed, red-lipped stereotypes rapping about “make it a double, muthafucka!”  
> …

Did you maybe mean “crooning”?

> [@Ichini\_Sanshigo](#):
>
> Meh. There’s poor white people (and Hispanic people, etc. etc.) who eat McDonald’s as well. Where do you live? Maybe your market area has a lot of black people, and the ads you see are targeted towards that particular area. Here I see commercials targeted towards kids and teens.

There is a Hispanic centered ad where someone is walking through the neighborhood with an open box of McNuggets as people dance by to a Latin beat and grab a McNugget. So according to McDonalds; black people rap and sing R&B and dance hip-hop, Hispanics dance Salsa in the streets (ala West Side Story) and white people get married and have dinner parties. This says to me that white people are boring, ipso facto, McDonald’s actually hates white people.

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**Author:** ![guizot](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guizot/32/3636_2.png) [@guizot](https://boards.straightdope.com/u/guizot)\
**Post date:** [December 17, 2008, 5:32pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/56 "2008-12-17T17:32:39Z")

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> [@fessie](#):
>
> Don’t think they don’t know for a minute _ **exactly** _ who lives near and frequents their restaurants.

I think just about _everyone_ lives near one. But people probably just go to the closest one at the moment. It’s not like, “Oh, I don’t like that McDonald’s. The one in our neighborhood has much better food.”

> [@Algher](#):
>
> Kid ads are on during kid times. I see plenty of Madagascar themed ads when watching cartoons with my 6 year old.
> 
> The ads you are talking about target adults, and are tied in with the rest of current culture. If they fail, McDonalds will fire the ad team and get another.

Exactly. They know when kids watch TV.

I have a friend who acted in a Spanish language McDonald’s ad that aired on Univision. She just said the same kind of things like in the adult ads in English. No stupid narrative, though. So the one in the OP is more insulting our intelligence than anything, as noted above.

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**Author:** ![The\_Flying\_Dutchman](https://avatars.discourse-cdn.com/v4/letter/t/9fc348/32.png) [@The\_Flying\_Dutchman](https://boards.straightdope.com/u/The_Flying_Dutchman)\
**Post date:** [December 17, 2008, 5:48pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/57 "2008-12-17T17:48:35Z")

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> [@TwistofFate](#):
>
> You’re an idiot.

Lick my shoes.

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**Author:** ![Scumpup](https://avatars.discourse-cdn.com/v4/letter/s/ce73a5/32.png) [@Scumpup](https://boards.straightdope.com/u/Scumpup)\
**Post date:** [December 17, 2008, 6:29pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/58 "2008-12-17T18:29:37Z")

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If McDonalds was offering McFortiez malt liquor in “selected” neighborhoods, the OP might have a point.

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**Author:** ![Lamia](https://avatars.discourse-cdn.com/v4/letter/l/8e7dd6/32.png) [@Lamia](https://boards.straightdope.com/u/Lamia)\
**Post date:** [December 17, 2008, 9:05pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/59 "2008-12-17T21:05:41Z")

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> [@Shark\_Sandwich](#):
>
> I always took this commercial as a parody of the usual over-sappy R&B videos. Because the singer is in love. With chicken McNuggets.

That’s how I took it too. I found it mildly amusing.

I don’t know if I’d feel any differently about this ad if I were black, but I don’t think I would. Looking at the YouTube video again I note that the couple in the commercial are attractive, stylishly dressed, and have a nicely decorated home. They don’t look or behave in any way like clowns or performers in a minstrel show.

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**Author:** ![Troy\_McClure\_SF](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troy_mcclure_sf/32/4150_2.png) [@Troy\_McClure\_SF](https://boards.straightdope.com/u/Troy_McClure_SF)\
**Post date:** [December 17, 2008, 10:22pm UTC](https://boards.straightdope.com/t/mcdonalds-hates-black-people/477424/60 "2008-12-17T22:22:36Z")

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> [@Freejooky](#):
>
> Somewhere around 2002 or so, McDonalds shifted its entire ad campaign to aggressively go after blacks with the “I’m lovin’ it” slogan.

They’ve been going more “urban,” but for once, that’s not code for “black people.” There’s plenty of hipsters and skaters and yes, black people in these ads.

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