# Mcdonalds - Put the M back in your morning **URL:** \ **Category:** Cafe Society\ **Created:** [July 27, 2010, 2:33am UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140 "2010-07-27T02:33:43Z")\ **Posts on this page:** 14\ **Page:** 1
**Author:** ![Folly](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/folly/32/3219_2.png) [@Folly](https://boards.straightdope.com/u/Folly)\ **Post date:** [July 27, 2010, 2:33am UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/1 "2010-07-27T02:33:43Z")
Most important question you could possibly consider today! In the commercials to put the ‘M’ back in your morning. Are the people not speaking the 'M’s or are the people listening not hearing the 'M’s? ---
**Author:** ![Serenata67](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/serenata67/32/10646_2.png) [@Serenata67](https://boards.straightdope.com/u/Serenata67)\ **Post date:** [July 27, 2010, 2:06pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/2 "2010-07-27T14:06:21Z")
Do you have a link to the commercial? Is it on youtube or something? ---
**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\ **Post date:** [July 27, 2010, 2:11pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/3 "2010-07-27T14:11:27Z")
I _knew_ my ornings were lacking something! ---
**Author:** ![Wheelz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wheelz/32/5718_2.png) [@Wheelz](https://boards.straightdope.com/u/Wheelz)\ **Post date:** [July 27, 2010, 2:13pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/4 "2010-07-27T14:13:55Z")
I think the speakers are not saying the M’s, but I never really considered it from the other side. I am not anxious to go back for anther look, though. That weather girl especially bugs the crap out of me for some reason. ---
**Author:** ![GHO57](https://avatars.discourse-cdn.com/v4/letter/g/df788c/32.png) [@GHO57](https://boards.straightdope.com/u/GHO57)\ **Post date:** [July 27, 2010, 2:25pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/5 "2010-07-27T14:25:42Z")
They think my morning needs more M? Umm… the word for morning in Finnish is “aamu”. If I add another M… I get “aammu” which is disconcertingly close to “ammu” = shoot. Is McDonald’s telling me to shoot people? I’m a bit worried now. ---
**Author:** ![Folly](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/folly/32/3219_2.png) [@Folly](https://boards.straightdope.com/u/Folly)\ **Post date:** [July 27, 2010, 2:31pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/6 "2010-07-27T14:31:01Z")
> [@Wheelz](#): > > I think the speakers are not saying the M’s, but I never really considered it from the other side. > > I am not anxious to go back for anther look, though. That weather girl especially bugs the crap out of me for some reason. They’re all over TV so I thought it would be easy to find videos online. Not so Much! My google-fu doesn’t seem to be up to it. I thought it was the speakers as well at first, but all the people reaching for their McDonalds cups are the listeners! I find the weather girl kinda cute… ---
**Author:** ![Sir\_T-Cups](https://avatars.discourse-cdn.com/v4/letter/s/ed655f/32.png) [@Sir\_T-Cups](https://boards.straightdope.com/u/Sir_T-Cups)\ **Post date:** [July 27, 2010, 2:43pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/7 "2010-07-27T14:43:01Z")
As an amateur Advertising geek that actually sounds like a cool little campaign. It’s catchy, it involves the brand (golden arches). I’d have to actually see it, but on paper it actually looks pretty good. ---
**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\ **Post date:** [July 27, 2010, 2:46pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/8 "2010-07-27T14:46:44Z")
I have no idea what anyone’s talking about. ---
**Author:** ![Folly](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/folly/32/3219_2.png) [@Folly](https://boards.straightdope.com/u/Folly)\ **Post date:** [July 27, 2010, 3:30pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/9 "2010-07-27T15:30:54Z")
How bizarre. Is this a Chicago area ad campaign? We even have billboards on the buses. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [July 27, 2010, 3:33pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/10 "2010-07-27T15:33:04Z")
> [@Smeghead](#): > > I have no idea what anyone’s talking about. There’s a series of McDonald’s commercials on radio, TV, and print based around dropping all the "m"s in the written and spoken word, with the slogan “Put the ‘M’ back in your morning.” [Here’s a picture of the billboards.](http://betterretail.wordpress.com/2010/07/19/mcd-billboard-ad/) The idea, as I interpret it, is that your morning isn’t quite completely without a McDonald’s breakfast/coffee. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [July 27, 2010, 3:34pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/11 "2010-07-27T15:34:06Z")
> [@Folly](#): > > How bizarre. Is this a Chicago area ad campaign? We even have billboards on the buses. Huh. I didn’t even consider that, but the link I supplied has a CTA bus in it, so maybe it is a local campaign. It’s ubiquitous here. ---
**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\ **Post date:** [July 27, 2010, 3:36pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/12 "2010-07-27T15:36:42Z")
> [@Folly](#): > > > [@Wheelz](#): > > > > I think the speakers are not saying the M’s, but I never really considered it from the other side. > > > > I am not anxious to go back for anther look, though. That weather girl especially bugs the crap out of me for some reason. > > They’re all over TV so I thought it would be easy to find videos online. Not so Much! My google-fu doesn’t seem to be up to it. That’s because you’re misspelling it. The point of the ad campaign is to get McDonald’s food served at wakes and funerals. 😉 ---
**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\ **Post date:** [July 27, 2010, 4:30pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/13 "2010-07-27T16:30:49Z")
> [@pulykamell](#): > > There’s a series of McDonald’s commercials on radio, TV, and print based around dropping all the "m"s in the written and spoken word, with the slogan “Put the ‘M’ back in your morning.” [Here’s a picture of the billboards.](http://betterretail.wordpress.com/2010/07/19/mcd-billboard-ad/) The idea, as I interpret it, is that your morning isn’t quite completely without a McDonald’s breakfast/coffee. Ugh. This does nothing to shake my belief that McDonalds’ advertising agency should be the first up against the wall when the revolution comes. ---
**Author:** ![Sir\_T-Cups](https://avatars.discourse-cdn.com/v4/letter/s/ed655f/32.png) [@Sir\_T-Cups](https://boards.straightdope.com/u/Sir_T-Cups)\ **Post date:** [July 27, 2010, 4:58pm UTC](https://boards.straightdope.com/t/mcdonalds-put-the-m-back-in-your-morning/548140/14 "2010-07-27T16:58:37Z")
> [@pulykamell](#): > > There’s a series of McDonald’s commercials on radio, TV, and print based around dropping all the "m"s in the written and spoken word, with the slogan “Put the ‘M’ back in your morning.” [Here’s a picture of the billboards.](http://betterretail.wordpress.com/2010/07/19/mcd-billboard-ad/) The idea, as I interpret it, is that your morning isn’t quite completely without a McDonald’s breakfast/coffee. Seeing it makes me like it all the more. Pretty clever overall.