Well, we in Canada are not. We all get American channels on TV, and we’ve seen countless prescription drug ads on those channels. I’d suggest that we’re all familiar with Jardiance and Rybelsus and O-O-O-Ozempic.
And how they all make you move in slow motion while you play in the park with your grandchildren, while an announcer lists all the possible side effects.
Seriously, while we don’t allow direct-to-consumer pharmaceutical advertising, we kind of do, and I think it’s due to the American advertising that we see, and the questions that it creates between patients and doctors. Thing is, that here, the advertisers are not allowed to say what the drug does, what it treats, and what side effects it has. It sounds like it would shut down drug advertising, but advertisers have gotten creative. And they are creative, believe me.
For example, one ad for Cialis, some years ago, featured a teen listening to music in the basement rec room. His father comes in, hands him a pair of headphones, the kid puts them on, and his father cranks the music. Kid loves it. Father goes up the stairs, meets Mother in the hall, and the two head off. For the bedroom, presumably. A chyron says something like, “Cialis. You know why.” (I cannot remember exactly.) But no dialogue, nothing said, no fine print, no claims as to what Cialis treats, and no list of side effects. Except we all know, as we’ve seen Cialis commercials on American TV. Yet the commercial is perfectly legal here, as nothing was said or implied as to Cialis except, “You know why.”
Like I said, “we kind of do advertise prescription drugs,” but within certain parameters. As long as nothing is said or implied about the drug, except for mentioning the drug name and an ambiguous tagline (e.g. “You know why”), it seems to be okay.