# Microsoft Surface commercial - Fail **URL:** \ **Category:** Cafe Society\ **Created:** [December 4, 2012, 6:23pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976 "2012-12-04T18:23:45Z")\ **Posts on this page:** 10\ **Page:** 4
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [December 5, 2012, 8:18pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/61 "2012-12-05T20:18:05Z")
> [@Uncle\_Jocko](#): > > Holding a spot in line for your _parents_? Ouch. That’s designed to burn the hipsters … (although “This is the line for apps, right?” was pretty darn funny.) > > On another note about the Surface commercials … WTF with the stomping schoolgirls? They’re all wearing their schoolgirl outfits defiantly thrusting the Surface into our faces, with looks of stern umbrage on their faces. And they’re STOMPING. What’'s up with that? Scouts earning their Dom Badge. ---
**Author:** ![Gangster\_Octopus](https://avatars.discourse-cdn.com/v4/letter/g/a8b319/32.png) [@Gangster\_Octopus](https://boards.straightdope.com/u/Gangster_Octopus)\ **Post date:** [December 5, 2012, 8:55pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/62 "2012-12-05T20:55:36Z")
> [@well\_he\_s\_back](#): > > I didn’t catch the ‘picture passwords’ part of said ad either, & I’ve been subjected to it far too many times. > > I hate the consumer electronics ads that are virtual copies of Apple ads. If you want me to think you are different and better than Apple, stop mimicking their commercials. > > And the ads that mock the Apple users standing in line? I use an iphone (never stood in line for it tho) and refuse to think of buying a product from a company that relentlessly mocks me for using an iphone. Well if you stand in line for one you deserve to be mmocked. I keed, I keed. ---
**Author:** ![Dallas\_Jones](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dallas_jones/32/3277_2.png) [@Dallas\_Jones](https://boards.straightdope.com/u/Dallas_Jones)\ **Post date:** [December 5, 2012, 9:03pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/63 "2012-12-05T21:03:07Z")
> [@Inner\_Stickler](#): > > It’s hip cuz it’s gangsta and cute cuz they’re little girls. I dunno. Sometimes I doubt your commitment to Sparkle Motion! ---
**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\ **Post date:** [December 5, 2012, 9:17pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/64 "2012-12-05T21:17:40Z")
You definitely should. ---
**Author:** ![Enright3](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/enright3/32/2897_2.png) [@Enright3](https://boards.straightdope.com/u/Enright3)\ **Post date:** [December 5, 2012, 9:45pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/65 "2012-12-05T21:45:15Z")
> [@RandMcnally](#): > > I believe the price is a little over a grand. Actually no. [$899 or $999](http://www.pcworld.com/article/2017398/microsoft-surface-with-windows-8-pro-pricing-899-and-up.html?tk=rel_news)depending upon if you get the 68 GB or 128 GB model. ---
**Author:** ![Gangster\_Octopus](https://avatars.discourse-cdn.com/v4/letter/g/a8b319/32.png) [@Gangster\_Octopus](https://boards.straightdope.com/u/Gangster_Octopus)\ **Post date:** [December 5, 2012, 9:52pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/66 "2012-12-05T21:52:01Z")
> [@Enright3](#): > > Actually no. [$899 or $999](http://www.pcworld.com/article/2017398/microsoft-surface-with-windows-8-pro-pricing-899-and-up.html?tk=rel_news)depending upon if you get the 68 GB or 128 GB model. That’s without the keyboard cover. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [December 5, 2012, 10:42pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/67 "2012-12-05T22:42:09Z")
> [@pulykamell](#): > > I don’t know what commercial you’re watching, but the one I’m thinking of is linked a couple posts before this one, and shows “Picture Password” exactly once on screen and if you’re only half paying attention to the commercial (as I normally am during commercials), it’s pretty easy to miss. It took me several viewings of the commercial before I got that part. You’re right, my mistake. They only say it once. But then they show five different people logging in to their computer with touchscreen gestures. But if you’re paying attention, the ad is completely straightforward. ---
**Author:** ![Enright3](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/enright3/32/2897_2.png) [@Enright3](https://boards.straightdope.com/u/Enright3)\ **Post date:** [December 5, 2012, 10:46pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/68 "2012-12-05T22:46:45Z")
> [@Dewey\_Finn](#): > > Don’t you roll your eyes at me. First of all, as **Inner Stickler** said, he or she was the one who mentioned the $150 price for the cover. Second, Apple did, in fact, obtain a [patent](http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=16&p=1&f=G&l=50&d=PTXT&S1=%2820120320.PD.%20AND%20Apple.ASNM.%29&OS=ISD/20120320%20AND%20AN/Apple&RS=%28ISD/20120320%20AND%20AN/Apple%29) on the magnetic cover for the iPad. And it’s not their first ridiculous patent either; they also have, for example, [one on the rounded corners for its devices](http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=16&p=1&f=G&l=50&d=PTXT&S1=%2820120320.PD.%20AND%20Apple.ASNM.%29&OS=ISD/20120320%20AND%20AN/Apple&RS=%28ISD/20120320%20AND%20AN/Apple%29). > > So do you work for the company based in Redmond, Washington or the one based in Cupertino, California? Ha ha, I DID roll my eyes and I meant every bit of it! It’s one thing to have an opinion; but at least try to use facts that you have verified outside of this thread. We’re all about the truth here; not jumping on a bandwagon. I like your not-so-thinly-veiled question about what company I work for. Of course the answer is: Neither. I just bought my second iPad last week. Yes I also have a Surface (RT) computer. I do prefer it over my iPad. One of its weakness (right now) is the lack of useful apps. I don’t care about game apps; I’m talking about useable apps. The funny thing is from my perspective most of the iPad lovers use their iPads primarily to play games on. Oh, and regarding the hate for the commercial. I would like to invite everybody back in time to re-watch the iconic 1984 Mac ad. To quote from Johhny LA: “What does this commercial tell me about the product?” Any first year Marketing idea will tell you that marketing a product is sometimes done my marketing an idea. Didn’t that start with Sculley and Pepsi? ---
**Author:** ![Gangster\_Octopus](https://avatars.discourse-cdn.com/v4/letter/g/a8b319/32.png) [@Gangster\_Octopus](https://boards.straightdope.com/u/Gangster_Octopus)\ **Post date:** [December 5, 2012, 11:01pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/69 "2012-12-05T23:01:42Z")
> [@Enright3](#): > > Ha ha, I DID roll my eyes and I meant every bit of it! It’s one thing to have an opinion; but at least try to use facts that you have verified outside of this thread. We’re all about the truth here; not jumping on a bandwagon. I like your not-so-thinly-veiled question about what company I work for. Of course the answer is: Neither. I just bought my second iPad last week. Yes I also have a Surface (RT) computer. I do prefer it over my iPad. One of its weakness (right now) is the lack of useful apps. I don’t care about game apps; I’m talking about useable apps. The funny thing is from my perspective most of the iPad lovers use their iPads primarily to play games on. > > Oh, and regarding the hate for the commercial. I would like to invite everybody back in time to re-watch the iconic 1984 Mac ad. To quote from Johhny LA: “What does this commercial tell me about the product?” Any first year Marketing idea will tell you that marketing a product is sometimes done my marketing an idea. Didn’t that start with Sculley and Pepsi? if the RT could do Photoshop I might opt for it. ---
**Author:** ![GrandWino](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/grandwino/32/67_2.png) [@GrandWino](https://boards.straightdope.com/u/GrandWino)\ **Post date:** [December 5, 2012, 11:42pm UTC](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976/70 "2012-12-05T23:42:04Z")
> [@Johnny\_L.A](#): > > For me, commercials are for ignoring. And for starting threads to complain about them, apparently? I think you’re confused about the term “ignore”. [Previous page](https://boards.straightdope.com/t/microsoft-surface-commercial-fail/642976.md?page=3)