# Miller Lite has the stupidest ad campaign ever right now. **URL:** \ **Category:** Cafe Society\ **Created:** [October 24, 2010, 6:37pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207 "2010-10-24T18:37:29Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Cubsfan](https://avatars.discourse-cdn.com/v4/letter/c/f4b2a3/32.png) [@Cubsfan](https://boards.straightdope.com/u/Cubsfan)\ **Post date:** [October 24, 2010, 6:37pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/1 "2010-10-24T18:37:29Z")
All of these commercials are driving me apeshit. “Do you want more taste or less taste?” WTF is that even supposed to mean? Who says “Less taste please!”? Apparently women and Nancy boys do if you believe these commercials. What is too much taste and has there ever been a light beer accused of too much taste? Dumb. ---
**Author:** ![Walmarticus](https://avatars.discourse-cdn.com/v4/letter/w/f9ae1b/32.png) [@Walmarticus](https://boards.straightdope.com/u/Walmarticus)\ **Post date:** [October 24, 2010, 7:12pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/2 "2010-10-24T19:12:56Z")
I haven’t seen these commercials, but is the lack of taste really the selling point? ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [October 24, 2010, 7:21pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/3 "2010-10-24T19:21:23Z")
Keith Stone would beg to differ with that statement. ---
**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\ **Post date:** [October 24, 2010, 7:22pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/4 "2010-10-24T19:22:48Z")
> [@Walmarticus](#): > > I haven’t seen these commercials, but is the lack of taste really the selling point? No, it’s half of the Miller Lite “tastes great, less filling” slogan. Guy orders a light beer, and gets asked if he wants one with more taste (Miller Lite) or less taste (Anything Else). If he says he doesn’t care, the barmaid delivers what sounds like a clever put-down, which then turns out to be frighteningly accurate. ---
**Author:** ![D\_Odds](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/d_odds/32/2882_2.png) [@D\_Odds](https://boards.straightdope.com/u/D_Odds)\ **Post date:** [October 24, 2010, 8:40pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/5 "2010-10-24T20:40:35Z")
Sadly, those are better than the vortex bottle commercials with the douche wearing sunglasses. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [October 24, 2010, 8:40pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/6 "2010-10-24T20:40:48Z")
Miller Lite: the beer for men who are insecure about their heterosexuality. ---
**Author:** ![installLSC](https://avatars.discourse-cdn.com/v4/letter/i/54ee81/32.png) [@installLSC](https://boards.straightdope.com/u/installLSC)\ **Post date:** [October 24, 2010, 9:07pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/7 "2010-10-24T21:07:25Z")
The very notion that a light beer is taunting you about your masculinity is hilarious. Light beer rivals appletinis and wine coolers as the least masculine beverage. How many times have you seen people (especially women) admit they drink light beer is because they don’t really like alcohol and light beers don’t taste like alcohol? Unfortunately all beer advertising seems to be aimed solely at the worst frat boy stereotypes. My favorite beers are Pabst and Olympia, and I bet a lot of that is sublimally because they barely advertise. ---
**Author:** ![gwendee](https://avatars.discourse-cdn.com/v4/letter/g/35a633/32.png) [@gwendee](https://boards.straightdope.com/u/gwendee)\ **Post date:** [October 24, 2010, 11:28pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/8 "2010-10-24T23:28:43Z")
> [@The\_Other\_Waldo\_Pepper](#): > > No, it’s half of the Miller Lite “tastes great, less filling” slogan. Guy orders a light beer, and gets asked if he wants one with more taste (Miller Lite) or less taste (Anything Else). If he says he doesn’t care, the barmaid delivers what sounds like a clever put-down, which then turns out to be frighteningly accurate. This description sounds so much better than the commercials really are, though. ---
**Author:** ![D\_Odds](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/d_odds/32/2882_2.png) [@D\_Odds](https://boards.straightdope.com/u/D_Odds)\ **Post date:** [October 24, 2010, 11:34pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/9 "2010-10-24T23:34:07Z")
> [@installLSC](#): > > TMy favorite beers are Pabst and Olympia, and I bet a lot of that is sublimally because they barely advertise. I haven’t had a PBR since high school. As that is 30 years ago, that should tell you my opinion of PBR. ---
**Author:** ![Runs\_With\_Scissors](https://avatars.discourse-cdn.com/v4/letter/r/278dde/32.png) [@Runs\_With\_Scissors](https://boards.straightdope.com/u/Runs_With_Scissors)\ **Post date:** [October 25, 2010, 5:11am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/10 "2010-10-25T05:11:54Z")
I wouldn’t drink Miller Lite if I were paid to, but I think the commercials are funny. ---
**Author:** ![Mesquite-oh](https://avatars.discourse-cdn.com/v4/letter/m/a183cd/32.png) [@Mesquite-oh](https://boards.straightdope.com/u/Mesquite-oh)\ **Post date:** [October 25, 2010, 7:01am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/11 "2010-10-25T07:01:53Z")
The further I get from the 18-22 year old demographic, the more insanely stupid beer advertising gets. When I was young, beer commercials were always really funny and always made sense. There was this one, where this dog named Spuds Mckenzie would come out with sunglasses, and he would do funny stuff like ride a skateboard or be a lifeguard, it was so hilarious, because he, was you know a dog, not a person, but yet he did people things and he always had hot women in bikinis all over him, geez that was funny! ---
**Author:** ![Baracus](https://avatars.discourse-cdn.com/v4/letter/b/2bfe46/32.png) [@Baracus](https://boards.straightdope.com/u/Baracus)\ **Post date:** [October 25, 2010, 12:39pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/12 "2010-10-25T12:39:18Z")
> [@Walmarticus](#): > > I haven’t seen these commercials, but is the lack of taste really the selling point? I would say it depends on what the taste is. ---
**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\ **Post date:** [October 25, 2010, 1:03pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/13 "2010-10-25T13:03:45Z")
> [@Mesquite-oh](#): > > The further I get from the 18-22 year old demographic, the more insanely stupid beer advertising gets. When I was young, beer commercials were always really funny and always made sense. There was this one, where this dog named Spuds Mckenzie would come out with sunglasses, and he would do funny stuff like ride a skateboard or be a lifeguard, it was so hilarious, because he, was you know a dog, not a person, but yet he did people things and he always had hot women in bikinis all over him, geez that was funny! Hey yeah, I remember Spuds McKenzie! He was so cool, and always having a blast—I wanted to be just like him! And I could, by drinking… um, Bud Light, I think it was. ---
**Author:** ![Bill\_Door](https://avatars.discourse-cdn.com/v4/letter/b/50afbb/32.png) [@Bill\_Door](https://boards.straightdope.com/u/Bill_Door)\ **Post date:** [October 25, 2010, 8:12pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/14 "2010-10-25T20:12:25Z")
A waiter just saved me from some “sex in a canoe” beer. I asked if they had any local brews and he suggested one. I said fine, bring it on, and then he said, “It’s really good, it’s like a milder Corona.” A milder Corona. Thank god he warned me in time. I got the Guinness instead. ---
**Author:** ![Munch](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/munch/32/5281_2.png) [@Munch](https://boards.straightdope.com/u/Munch)\ **Post date:** [October 25, 2010, 8:42pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/15 "2010-10-25T20:42:52Z")
> [@installLSC](#): > > How many times have you seen people (especially women) admit they drink light beer is because they don’t really like alcohol and light beers don’t taste like alcohol? Never. I can honestly say that I have never heard anyone make that claim. ---
**Author:** ![kidchameleon](https://avatars.discourse-cdn.com/v4/letter/k/898d66/32.png) [@kidchameleon](https://boards.straightdope.com/u/kidchameleon)\ **Post date:** [October 25, 2010, 8:51pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/16 "2010-10-25T20:51:07Z")
> [@Runs\_With\_Scissors](#): > > I wouldn’t drink Miller Lite if I were paid to, but I think the commercials are funny. I thought the first few were good, but they quickly ran out of steam and the last few (the dragon?) seem to be grasping at straws. ---
**Author:** ![corkboard](https://avatars.discourse-cdn.com/v4/letter/c/e9bcb4/32.png) [@corkboard](https://boards.straightdope.com/u/corkboard)\ **Post date:** [October 25, 2010, 8:51pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/17 "2010-10-25T20:51:32Z")
> [@Bill\_Door](#): > > A waiter just saved me from some “sex in a canoe” beer. I asked if they had any local brews and he suggested one. I said fine, bring it on, and then he said, “It’s really good, it’s like a milder Corona.” A milder Corona. Thank god he warned me in time. I got the Guinness instead. A milder Corona- is that lemonade? ---
**Author:** ![control-z](https://avatars.discourse-cdn.com/v4/letter/c/eada6e/32.png) [@control-z](https://boards.straightdope.com/u/control-z)\ **Post date:** [October 25, 2010, 8:53pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/18 "2010-10-25T20:53:45Z")
Most radio commercials drive me up the wall. Geico and McDonalds are the worst. I sort of like the Miller Lite commercials because of their wordplay, talking about “Old Mexico” and things like that. ---
**Author:** ![flickster](https://avatars.discourse-cdn.com/v4/letter/f/7bcc69/32.png) [@flickster](https://boards.straightdope.com/u/flickster)\ **Post date:** [October 25, 2010, 9:59pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/19 "2010-10-25T21:59:12Z")
I’m sorry, but this ad campaign doesn’t hold a candle to Burger King’s faux flute player idiocy ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [October 25, 2010, 10:08pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/20 "2010-10-25T22:08:30Z")
> [@Bill\_Door](#): > > A waiter just saved me from some “sex in a canoe” beer. I asked if they had any local brews and he suggested one. I said fine, bring it on, and then he said, “It’s really good, it’s like a milder Corona.” A milder Corona. Thank god he warned me in time. I got the Guinness instead. Three beer salesmen are at a convention and they decide to go to a bar afterwards. The Budweiser salesman orders first, “I’ll have America’s favorite beverage. Give me a Budweiser.” The Coors salesman orders next, “I’ll have American’s best beverage. Give me a Coors.” The Guinness saleman orders last, “I’ll have a glass of water.” The other two look at him in surprise, “Aren’t you going to order a beer?” The Guinness salesman, “Well, I didn’t think I should if you guys weren’t.” [Next page](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207.md?page=2)