# Miller Lite has the stupidest ad campaign ever right now. **URL:** \ **Category:** Cafe Society\ **Created:** [October 24, 2010, 6:37pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207 "2010-10-24T18:37:29Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Spud](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spud/32/347_2.png) [@Spud](https://boards.straightdope.com/u/Spud)\ **Post date:** [October 25, 2010, 10:10pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/21 "2010-10-25T22:10:36Z")
> [@corkboard](#): > > A milder Corona- is that lemonade? No, water… but lighter. ---
**Author:** ![EllisDee](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ellisdee/32/4531_2.png) [@EllisDee](https://boards.straightdope.com/u/EllisDee)\ **Post date:** [October 25, 2010, 10:14pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/22 "2010-10-25T22:14:41Z")
> [@Cubsfan](#): > > Who says “Less taste please!”? I was at a gathering of acquaintances and had this conversation, near verbatim: Him: Whatcha drinkin? Me: Bass. Want one? Him: No thanks, I’ve got Natural Light. Me: You sure? Him: Yeah. I don’t like the taste of beer. Perfectly valid, IMO. ---
**Author:** ![Slithy\_Tove](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/slithy_tove/32/18248_2.png) [@Slithy\_Tove](https://boards.straightdope.com/u/Slithy_Tove)\ **Post date:** [October 25, 2010, 10:45pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/23 "2010-10-25T22:45:52Z")
Pretty much all beer commercials are lackluster in comparison with the [1970’s Rainier Beer ones](http://www.youtube.com/watch?v=uFCWomf2Nqg&feature=related) ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [October 26, 2010, 3:24am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/24 "2010-10-26T03:24:08Z")
For those who haven’t seen Miller Lite’s “man up” campaign: [kitty](http://www.youtube.com/watch?v=w1Np_A0KOJA&feature=related) [purse](http://www.youtube.com/watch?v=bgA4JQQhZD4) [skirt](http://www.youtube.com/watch?v=02p-9SsmRME&feature=related) [sunglasses](http://www.youtube.com/watch?v=vBXieTuES6A&feature=related) [tattoo](http://www.youtube.com/watch?v=8wkryBeRx8I&feature=related) ---
**Author:** ![pancakes3](https://avatars.discourse-cdn.com/v4/letter/p/ba9def/32.png) [@pancakes3](https://boards.straightdope.com/u/pancakes3)\ **Post date:** [November 4, 2010, 2:29pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/25 "2010-11-04T14:29:59Z")
i have crossed over from “meh” to “mildly bothered” territory. their claim of “does it matter!? SURE it does! we’re MILLER LITE! we have GREAT taste.” is just so absurdly wrong that it’s unjustifiable. ---
**Author:** ![Flander](https://avatars.discourse-cdn.com/v4/letter/f/8c91f0/32.png) [@Flander](https://boards.straightdope.com/u/Flander)\ **Post date:** [November 4, 2010, 3:05pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/26 "2010-11-04T15:05:30Z")
> [@The\_Other\_Waldo\_Pepper](#): > > No, it’s half of the Miller Lite “tastes great, less filling” slogan. Guy orders a light beer, and gets asked if he wants one with more taste (Miller Lite) or less taste (Anything Else). If he says he doesn’t care, the barmaid delivers what sounds like a clever put-down, which then turns out to be frighteningly accurate. You see, this is what bothers me. The guy says he doesn’t care, the bar maid hands him the other option, then makes him look like a douche for having a beer with no taste. Bitch you gave him the (less) shitty beer. You could have given him the better beer, but you didn’t. You are a terrible person. ---
**Author:** ![RealityChuck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/realitychuck/32/195_2.png) [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)\ **Post date:** [November 4, 2010, 3:08pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/27 "2010-11-04T15:08:47Z")
What do you want? Good grammar or good taste? ---
**Author:** ![Sir\_T-Cups](https://avatars.discourse-cdn.com/v4/letter/s/ed655f/32.png) [@Sir\_T-Cups](https://boards.straightdope.com/u/Sir_T-Cups)\ **Post date:** [November 4, 2010, 10:35pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/28 "2010-11-04T22:35:41Z")
The thing I hate most about them is because it’s not even remotely what the debate is in a bar nowadays. “I’ll have a lite beer” “Want a Miller lite or less filling beer?” “Whatever is cheapest”. Problem solved. ---
**Author:** ![Agent\_Foxtrot](https://avatars.discourse-cdn.com/v4/letter/a/9fc29f/32.png) [@Agent\_Foxtrot](https://boards.straightdope.com/u/Agent_Foxtrot)\ **Post date:** [October 25, 2011, 3:29am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/29 "2011-10-25T03:29:02Z")
Almost missed the window on this thread being zombiefied. A year later, Budweiser is still running these idiotic ads. I’m surprised no one here mentioned the weasel-worded “more taste” or “less taste” – since when is “taste” quantifiable? What does it even mean? Were Bud’s lawyers uncomfortable with using “better taste?” I guess they’re working, or they wouldn’t still be running. Stupid. ---
**Author:** ![Rhythmdvl](https://avatars.discourse-cdn.com/v4/letter/r/85f322/32.png) [@Rhythmdvl](https://boards.straightdope.com/u/Rhythmdvl)\ **Post date:** [October 25, 2011, 3:39am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/30 "2011-10-25T03:39:09Z")
Bass great. Lesh Filling. ---
**Author:** ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)\ **Post date:** [October 25, 2011, 3:42am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/31 "2011-10-25T03:42:04Z")
> [@Agent\_Foxtrot](#): > > Almost missed the window on this thread being zombiefied. A year later, Budweiser is still running these idiotic ads. I’m surprised no one here mentioned the weasel-worded “more taste” or “less taste” – since when is “taste” quantifiable? What does it even mean? Were Bud’s lawyers uncomfortable with using “better taste?” > > I guess they’re working, or they wouldn’t still be running. Stupid. Miller, not Bud. And they’ve really amped up the “you’re not manly unless you drink Miller Lite” aspect to these ads. ---
**Author:** ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)\ **Post date:** [October 25, 2011, 3:42am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/32 "2011-10-25T03:42:33Z")
\*\*Miller Lite has the stupidest ad campaign ever right now. \*\* Breaking their previous record. ---
**Author:** ![Agent\_Foxtrot](https://avatars.discourse-cdn.com/v4/letter/a/9fc29f/32.png) [@Agent\_Foxtrot](https://boards.straightdope.com/u/Agent_Foxtrot)\ **Post date:** [October 25, 2011, 1:56pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/33 "2011-10-25T13:56:50Z")
> [@AlsoNamedBort](#): > > Miller, not Bud. > > And they’ve really amped up the “you’re not manly unless you drink Miller Lite” aspect to these ads. Sorry, Miller. As you can see, the ads have sent me to their competitor. 😃 ---
**Author:** ![DCnDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dcndc/32/2842_2.png) [@DCnDC](https://boards.straightdope.com/u/DCnDC)\ **Post date:** [October 25, 2011, 2:09pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/34 "2011-10-25T14:09:46Z")
But it’s triple-hops brewed! ---
**Author:** ![Mollie\_Magill](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mollie_magill/32/20882_2.png) [@Mollie\_Magill](https://boards.straightdope.com/u/Mollie_Magill)\ **Post date:** [October 25, 2011, 2:20pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/35 "2011-10-25T14:20:54Z")
Miller Lite commercials have gone downhill since Uecker stopped doing them. “I must be on the _front row_.” ---
**Author:** ![Freddy\_the\_Pig](https://avatars.discourse-cdn.com/v4/letter/f/a587f6/32.png) [@Freddy\_the\_Pig](https://boards.straightdope.com/u/Freddy_the_Pig)\ **Post date:** [October 25, 2011, 2:50pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/36 "2011-10-25T14:50:05Z")
Yes, I have to say, this year’s Miller commercials are even stupider than last year’s. Last year some hot but totally bitchy bartender would do the putdown. So the commercial was stupid but at least you got to look at a hot babe. This year the guy’s own buddies do the putdown. The buddies are always doofuses themselves. Bring back the washed-up jocks. ---
**Author:** ![John\_DiFool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_difool/32/19543_2.png) [@John\_DiFool](https://boards.straightdope.com/u/John_DiFool)\ **Post date:** [October 25, 2011, 5:48pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/37 "2011-10-25T17:48:50Z")
> [@Thudlow\_Boink](#): > > Hey yeah, I remember Spuds McKenzie! He was so cool, and always having a blast—I wanted to be just like him! And I could, by drinking… um, Bud Light, I think it was. Hate to break it to you-but he was a she. ---
**Author:** ![Labdad](https://avatars.discourse-cdn.com/v4/letter/l/439d5e/32.png) [@Labdad](https://boards.straightdope.com/u/Labdad)\ **Post date:** [October 25, 2011, 6:06pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/38 "2011-10-25T18:06:11Z")
Light beer: for people who don’t like the taste of beer, they just like to piss! ---
**Author:** ![Flander](https://avatars.discourse-cdn.com/v4/letter/f/8c91f0/32.png) [@Flander](https://boards.straightdope.com/u/Flander)\ **Post date:** [October 25, 2011, 10:22pm UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/39 "2011-10-25T22:22:32Z")
> [@Labdad](#): > > Light beer: for people who don’t like the taste of beer, they just like to piss! Maybe they like the taste of piss, too? ---
**Author:** ![Hyperelastic](https://avatars.discourse-cdn.com/v4/letter/h/a3d4f5/32.png) [@Hyperelastic](https://boards.straightdope.com/u/Hyperelastic)\ **Post date:** [October 26, 2011, 1:53am UTC](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207/40 "2011-10-26T01:53:44Z")
My favorite one of the Miller Lite commercials is the one where someone tells a guy his beer tastes bad and he says flat out “I do not care.” He’s the only person in the commercial who has any sense, even though he’s supposed to be the chump. He doesn’t care - he’s in the middle of hiking up a mountain or something. “I do not care” has become a catchphrase around the house. [Previous page](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207.md?page=1) [Next page](https://boards.straightdope.com/t/miller-lite-has-the-stupidest-ad-campaign-ever-right-now/558207.md?page=3)