# Miller Taste Test\* (\*Results do not reflect preference)

**URL:** <https://boards.straightdope.com/t/miller-taste-test-results-do-not-reflect-preference/255464>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [July 16, 2004, 6:55pm UTC](https://boards.straightdope.com/t/miller-taste-test-results-do-not-reflect-preference/255464 "2004-07-16T18:55:00Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Colophon](https://avatars.discourse-cdn.com/v4/letter/c/f05b48/32.png) [@Colophon](https://boards.straightdope.com/u/Colophon)\
**Post date:** [July 16, 2004, 6:55pm UTC](https://boards.straightdope.com/t/miller-taste-test-results-do-not-reflect-preference/255464/1 "2004-07-16T18:55:00Z")

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Miller is running a big [ad campaign](http://www.votemillerbeer.com/av.jsp) at the moment - pop-ups all over the web - but, er, has anyone actually read the small print?

> [@](#):
>
> The Majority Of Bud Light Drinkers Said MILLER LITE Has More Taste Than Bud Light.\*
> 
> The Majority Of Budweiser Drinkers Said MILLER GENUINE DRAFT Has More Flavor Than Budweiser.\*
> 
> \*Results reflect which beer has More Taste or Flavor, NOT Preference

Huh? So if I thought that, say, Bud Light had a pleasantly mild, beery taste, whereas Miller Lite had an overpowering taste of rotten haddock, this would be a good thing, as far as Miller is concerned?

Interesting advertising strategy there.

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**Author:** ![Ravenman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ravenman/32/2929_2.png) [@Ravenman](https://boards.straightdope.com/u/Ravenman)\
**Post date:** [July 16, 2004, 7:08pm UTC](https://boards.straightdope.com/t/miller-taste-test-results-do-not-reflect-preference/255464/2 "2004-07-16T19:08:52Z")

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I think we finally have a winner of the “company that should never have promised to conduct an advertising campaign promising taste tests before such tests were actually carried out” award.

In other news, Americans agree: Miller is 43% More Full of Crap Than Other Leading Brewers

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**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\
**Post date:** [July 16, 2004, 7:31pm UTC](https://boards.straightdope.com/t/miller-taste-test-results-do-not-reflect-preference/255464/3 "2004-07-16T19:31:54Z")

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Yet another example of “Their product sucks, but ours is better, so you should buy it” school of advertising.

There’s plenty of room for suckage above the level of Bud for Miller to suck, too.

Plus, if everybody keeps saying that all these cheap products are nasty, eventually people begin to think… “Hey, they’re right! They’re _all_ nasty!”