# Missed their Chance?

**URL:** <https://boards.straightdope.com/t/missed-their-chance/96502>\
**Category:** Factual Questions\
**Created:** [December 2, 2001, 9:44pm UTC](https://boards.straightdope.com/t/missed-their-chance/96502 "2001-12-02T21:44:09Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Absolute](https://avatars.discourse-cdn.com/v4/letter/a/b2d939/32.png) [@Absolute](https://boards.straightdope.com/u/Absolute)\
**Post date:** [December 2, 2001, 9:44pm UTC](https://boards.straightdope.com/t/missed-their-chance/96502/1 "2001-12-02T21:44:09Z")

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Today, I won a bottle of Sprite. The news of my “wild prize” was printed on the underside of the cap, and I only saw it because I dropped it on the floor and took a good look at it as I bent to retrieve it. I threw the cap out anyway, since redeeming it is such a pain, but then I started wondering - how many people miss winning $10,000 (or however much) because they didn’t look under the cap? Those soda companies must’ve done some research on this…

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**Author:** ![Violet](https://avatars.discourse-cdn.com/v4/letter/v/ebca7d/32.png) [@Violet](https://boards.straightdope.com/u/Violet)\
**Post date:** [December 3, 2001, 3:36am UTC](https://boards.straightdope.com/t/missed-their-chance/96502/2 "2001-12-03T03:36:04Z")

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This is probably true about a lot of things such as lottery tickets, coupons, warranties…