# "Mitchum" deodorant--Did Revlon's people have to clear it with Robert?

**URL:** <https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570>\
**Category:** Factual Questions\
**Created:** [January 7, 2008, 3:33am UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570 "2008-01-07T03:33:05Z")\
**Posts on this page:** 7\
**Page:** 2

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**Author:** ![Gfactor](https://avatars.discourse-cdn.com/v4/letter/g/9de053/32.png) [@Gfactor](https://boards.straightdope.com/u/Gfactor)\
**Post date:** [January 7, 2008, 8:39pm UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570/21 "2008-01-07T20:39:18Z")

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> [@](#):
>
> Mitchum E. Warren was a former president of Golden Peacock Cosmetic Company.

[http://www.phchc.com/cavitt\_history.html](http://www.phchc.com/cavitt_history.html)

Golden Peacock became The Mitchum Company, taking it’s name from Mr. Warren. Ditto the deodorant, according to Rachel [http://www.phchc.com/staffandboard.html](http://www.phchc.com/staffandboard.html) at the Paris-Henry County Heritage Center.

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**Author:** ![DSYoungEsq](https://avatars.discourse-cdn.com/v4/letter/d/c6cbf5/32.png) [@DSYoungEsq](https://boards.straightdope.com/u/DSYoungEsq)\
**Post date:** [January 7, 2008, 10:34pm UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570/22 "2008-01-07T22:34:05Z")

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[QUOTE=Exapno Mapcase]  
I think it does. It wasn’t officially endorsed by or had as a spokesman Robert Mitchum but it borrowed his name as an iconic figure of the sort it wanted its consumers to identify the product with.  
[/QUOTE]

Or, as it turns out, not. :dubious:

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**Author:** ![parisgal](https://avatars.discourse-cdn.com/v4/letter/p/5e9695/32.png) [@parisgal](https://boards.straightdope.com/u/parisgal)\
**Post date:** [August 31, 2011, 9:56pm UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570/23 "2011-08-31T21:56:45Z")

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The Mitchum Co. originated in Paris, Tenn., where I live and am from. Mitchum was named for Mitchum Warren, the son of the man who founded the company. Mitchum Warren later became manager himself. Originally, the Mitchum company was Golden Peacock.

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**Author:** ![typoink](https://avatars.discourse-cdn.com/v4/letter/t/ecb155/32.png) [@typoink](https://boards.straightdope.com/u/typoink)\
**Post date:** [September 1, 2011, 12:47am UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570/24 "2011-09-01T00:47:18Z")

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> [@parisgal](#):
>
> Originally, the Mitchum company was Golden Peacock.

I’d like to go on record that I really, really wish I could buy Golden Peacock deodorant.

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**Author:** ![Beeko18](https://avatars.discourse-cdn.com/v4/letter/b/ac91a4/32.png) [@Beeko18](https://boards.straightdope.com/u/Beeko18)\
**Post date:** [November 10, 2014, 8:27am UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570/25 "2014-11-10T08:27:37Z")

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I know this post is old but I was doing research on family history and was led here. Mitchum deoderant originally belonged to my great grandfather Mitchum Warren. It was sold it to revlon in the 70’s. Now all of the first born sons in my family are Mitchum Warren. The youngest being my cousin, the fourth. Just thought I could clear things up. It has no affiliation with Mitchum the actor.

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**Author:** ![kaylasdad99](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kaylasdad99/32/3398_2.png) [@kaylasdad99](https://boards.straightdope.com/u/kaylasdad99)\
**Post date:** [November 10, 2014, 10:12am UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570/26 "2014-11-10T10:12:21Z")

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That was an excellent bit of ignorance-fighting, **Beeko18**!

Welcome to the SDMB. I hope you’ll stick around and have some fun with us. 🙂

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**Author:** ![njtt](https://avatars.discourse-cdn.com/v4/letter/n/ecd19e/32.png) [@njtt](https://boards.straightdope.com/u/njtt)\
**Post date:** [November 10, 2014, 1:32pm UTC](https://boards.straightdope.com/t/mitchum-deodorant-did-revlons-people-have-to-clear-it-with-robert/432570/27 "2014-11-10T13:32:45Z")

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> [@Beeko18](#):
>
> I know this post is old but I was doing research on family history and was led here. Mitchum deoderant originally belonged to my great grandfather Mitchum Warren. It was sold it to revlon in the 70’s. Now all of the first born sons in my family are Mitchum Warren.

I bet they think their armpits don’t stink!

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