Either they aren’t that blantent or I’ve mastered tuning out ads because I’ve never noticed either of these examples. I’ve seen T2 and moonraker mutiple times.
Watch again, then, with newly-opened eyes. Preferably wearing Gargoyle shades, like Arnold does.
My favorite is from the movie And God Spoke, Moses, played by Soupy Sales, comes down from the mountain with the Commandments in one hand and a six-pack of coke in the other. Wonderful.
I gotta disagree.
Yeah, because Maddox is the end all, be all :rolleyes:
Don’t get me wrong, the guy’s hilarious, but his viewed are clearly skewed in favor of pissing off as many people as possibile. And I completley disagree with his views on I, Robot.
I thought this was an infallable rule. Then I saw National Treasure (shudder) and could have sworn our hero was using an HP notebook. Two closeup shots of the HP logo later, I had confirmation.
Regarding tv shows and cars, I think everone in Hazzard county drove Chrysler products.
And if I recall correctly, Ferrari gave a couple of Testarossas to Miami Vice a few seasons in. I’m a bit hazy here, but weren’t they using a modified Corvette and calling it a Ferrari the first season?
Daisy Duke didn’t. She drove a Jeep, and this was when Jeep was still owned by AMC/Renault. The “Ferrari” in the first couple of seasons of Miami Vice was a kit car, and Ferrari are religious in defending their trademarks. You have anything on your design which smacks of Ferrari’s work, and you can expect their lawyers to show up at your door as soon as they get wind of it. Ferrari found out that the car was a kit car (IIRC, the particular model was based on a Ferrari that was one of only a handful made, so it didn’t take the folks at Ferrari long to figure out that it wasn’t one of their cars), and offered NBC a real Ferrari, if they’d get rid of the fake one. NBC agreed, and the show promptly jumped the shark. (Actually, it might have been before that, as I’d quit watching it by that point.)
Oh, and in T2, John Connor hacks the ATM with an Atari portable computer. (Didn’t do much for their sales, did it?)
Daisy drove a Duster in season 1.
I don’t see any problem with continuity at all – I think you have your sequence of events a little mixed up. (And I never even knew it was Subway until I went back and re-watched that scene just now. As they pull out into the street, they pass a very small Subway sign. I didn’t see any evidence of it until that sign, although to be fair, my tape is not a widescreen version).
Anyways:
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Hotel – room service arrives, just for Leo. Bad guy is pushing the cart, and Riggs tackles him, taking man, cart, Leo, and himself out the window and into the swimming pool 8 stories down. They NEVER EAT THE ROOM SERVICE food.
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Next scene with them is at Murtaugh’s house, where Riggs and Murtaugh chow down on a little leftover spaghetti, while their wet clothes (from the pool) dry.
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Next scene – involves car chase, confrontation at the stilt house, and finding out that the residents are the “Diplomatic Immunity” guys. This is in the middle of the day – daylight.
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Nighttime – they are getting sandwiches at the drive-through.
The scene itself doesn’t do anything to advance the plot, however – so it could very well have been added in for product placement. But considering the “The fuck you at the drive through” bit (that doesn’t seem like a ringing endorsement for Subway), I think the scene was probably added in more for the comic relief – Leo ranting and railing against something trivial again, and the others telling him “SHUT UP!”
I don’t see any continuity problem, though. Spaghetti at Murtaugh’s house for lunch. Car chase in the afternoon. Subway for dinner (later that night).
An early example of product placement was the inclusion of the Atari logo in Blade Runner, presumably to imply that the company would endure long into our future :smack:
I used to get irritated that the applications and operating systems I saw in movies and on TV never really looked like the same ones I used. Then I thought about and realized that the last thing the world needs is Microsoft product placement.
early? There are plenty of much earlier examples:
Goldfinger – Kentucky Fried Chicken (also the Soupy sales movie Birds Do It and the Jerry Lewis movie The Big Mouth)
2001 – Pan Am, Hilton, Bell Telephone
Charade – American Express
Miracle on 34th Street – Macy’s
One more for the pile: Terminator 3: Rise of the Machines. Right after the fight at the graveyard, the T-X is attempting to kill our heroes in a moving car. If I remember the scene right, they ditch her by driving under a semi trailer, which bears a HUGE “Xenadrine” logo. The logo is prominently visible during the scene, and during the aftermath, as the T-X collects herself after the collision. It’s so huge and clear, and it’s on the screen for so long, that it distracts completely from the foreground action.
The Mad satire also noted in the epilogue that the criminal “received a reduced sentence for having the good sense to use a Mustang as a getaway car”.
Atari is still around, and doing quite well for itself. Just because they stopped making video game consoles doesn’t mean they don’t exist. And who knows, maybe in five years they’ll put out another ground-breaking system.
I think you’re kidding, but for those that don’t know, “Atari” is now owned by Infogrames, a copy not known for financial stability or hardware production.
The new **Longest Yard ** pushes McDonalds pretty hard. With a character named ‘Cheeseburger Eddie’. Though not all the references are really what you’d call appetizing.
Aaaagggh!
How could I possibly forget this one. This certainly has to be a contender for “Most Blatant Product Placement”:
Mac and Me
E.T. Clone named after a MacDonald’s product. How much more blatant can you get?
Yeah, but IIRC, it was a bit of a beater, which went over a cliff in it’s final appearance.
Im probably only thinking of this now because I’ve just watched all the Roswell episodes in the last few days. Anyway I think it started late in the first series and carried through until the end of series three, but the whole thing is a walking advertisement for Levis.
I’m not in the States but I vaguely remember reading somewhere that there was an advertsing campaign using the Roswell cast.
Also, wasn’t Sex and the City a long advertisement for many high-end labels? Louis Vuitton and Manolo Blahnik(sp?) in particular.
Also the Kelly Roland video with Nellie, I don’t remeber which song, but they open up the trunk of the car and its literally spilling out with LV cases & bags.
Speaking of “Terminator”, Arnold has managed to go one better. The Sacramento Bee (sorry, registration required) reports that product placement has made it into political ads.
Say what you will, the guy’s pretty slick.