# Most gratuitous use of sex in advertising?

**URL:** <https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227>\
**Category:** Cafe Society\
**Created:** [February 22, 2007, 3:25pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227 "2007-02-22T15:25:21Z")\
**Posts on this page:** 20\
**Page:** 4

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**Author:** ![Evil\_Captor](https://avatars.discourse-cdn.com/v4/letter/e/f17d59/32.png) [@Evil\_Captor](https://boards.straightdope.com/u/Evil_Captor)\
**Post date:** [February 25, 2007, 10:51pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/61 "2007-02-25T22:51:49Z")

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Is this any way to sell sunglasses?

[http://www.bondagerotica.com/adv\_nudecuffed.jpg](http://www.bondagerotica.com/adv_nudecuffed.jpg)

Is this any way to sell a Gameboy?

[http://www.bondagerotica.com/adv\_womantiedtobed.jpg](http://www.bondagerotica.com/adv_womantiedtobed.jpg)  
Gratuitous, sure, but fun nonetheless!

(Automatic parsing of links disabled in recognition of the political power that prudes now hold over the SDMB.)

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**Author:** ![Khadaji](https://avatars.discourse-cdn.com/v4/letter/k/9e8a1a/32.png) [@Khadaji](https://boards.straightdope.com/u/Khadaji)\
**Post date:** [February 25, 2007, 11:12pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/62 "2007-02-25T23:12:54Z")

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[QUOTE=thelurkinghorror]  
I don’t know what lime milk is, but I’m not sure I care.

[Let’s have a Choco Paatii!](http://www.youtube.com/watch?v=O83q46EdsrI)  
[/QUOTE]

OK, whatever she’s selling I’m buying.

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**Author:** ![xiix](https://avatars.discourse-cdn.com/v4/letter/x/d6d6ee/32.png) [@xiix](https://boards.straightdope.com/u/xiix)\
**Post date:** [February 25, 2007, 11:42pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/63 "2007-02-25T23:42:13Z")

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[QUOTE=wheresgeorge04]  
Come again? What’s a shizno?

Joe  
[/QUOTE]

> **[Urban Dictionary: shizno](https://www.urbandictionary.com/define.php?term=shizno)**
>
> shizno: the excrement of the defecation of an extemely smelly animal.

\*\*

1. 

```
 shizno **

```

the excrement of the defecation of an extemely smelly animal.

Gary: Knock Knock  
Church: Whos there?  
Gary: You are.  
Church: You are who?  
Gary: You are a dirty dirty shizno Ha Ha Ha

Gary: Andy and I are not on speaking terms right now. He is kind of jerk.  
Andy: Im not the jerk, your the jerk, jerk.  
Gary: That was kind of rude.  
Andy: Ah shut up you shizno!  
by sam Apr 26, 2005 email it  
permalink: [del.icio.us](http://del.icio.us)  
Send to a friend  
your email:   
their email:   
send me the word of the day (it’s free)

\*\*   
2. shizno   
\*\*  
The essence of being dirty and idiotic. Shizno’s usually are able to go beyond the normal limits of human stupidity.

Oh my goodness, Raffi is such a shizno.  
tags popozao dirty idiot stupid raffi  
\*\*  
3. shizno   
\*\*

One who stupid, or is performing stupid acts.

Dude you’re such a shizno.  
“dumbass”

\*\*  
4. Shizno \*\*

Something/someone who is concidered “cool” or “great”. Can also be used as an exclimation. Not to be confused with Shizni.

“Free pancakes?! Shizno!”  
“Yeah that Dick Cheney, is he shizno or what?”

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**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\
**Post date:** [February 26, 2007, 12:00am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/64 "2007-02-26T00:00:52Z")

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[QUOTE=Book Monster]  
I mean _seriously_, do they really think some cleavage is going to make sliced mushrooms in brine _sexy_?  
[/QUOTE]

_So she told me to come over and I took that trip  
And then she took out my mushroom tip  
And when it came out it went drip drip drip  
I didn’t even kow she had the G.I. Joe kung fu grip  
And it went uuh and the girl caress me down  
Uhh that’s the lovin’ sound_

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**Author:** ![FordPrefect](https://avatars.discourse-cdn.com/v4/letter/f/e99b99/32.png) [@FordPrefect](https://boards.straightdope.com/u/FordPrefect)\
**Post date:** [February 26, 2007, 12:21am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/65 "2007-02-26T00:21:02Z")

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[QUOTE=xiix]

Gary: Knock Knock  
Church: Whos there?  
Gary: You are.  
Church: You are who?  
Gary: You are a dirty dirty shizno Ha Ha Ha  
[/QUOTE]

Knock knock jokes are the best way to explain what unknown words mean 🙂

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**Author:** ![matt\_mcl](https://avatars.discourse-cdn.com/v4/letter/m/7ab992/32.png) [@matt\_mcl](https://boards.straightdope.com/u/matt_mcl)\
**Post date:** [February 26, 2007, 2:57am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/66 "2007-02-26T02:57:27Z")

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Is it even worth mentioning anything Virgin does? A few years ago there were these ads for their new cellphone service, featuring comely young men in a sort of 1970s visual idiom, in a variety of situations with some sort of homoerotic double entendre: for example, a wrestler with the slogan “With Virgin’s plan [blah blah blah] I’m free to switch teams.”

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**Author:** ![xiix](https://avatars.discourse-cdn.com/v4/letter/x/d6d6ee/32.png) [@xiix](https://boards.straightdope.com/u/xiix)\
**Post date:** [February 26, 2007, 3:07am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/67 "2007-02-26T03:07:06Z")

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[QUOTE=FordPrefect]  
Knock knock jokes are the best way to explain what unknown words mean 🙂  
[/QUOTE]

I believe urbandict used a knock knock joke to illustrate the context in which the term is traditionally used, namely low-brow quasi-logical humor. You’ll find immediately prior to the example of usage was a definition.

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**Author:** ![Raguleader](https://avatars.discourse-cdn.com/v4/letter/r/258eb7/32.png) [@Raguleader](https://boards.straightdope.com/u/Raguleader)\
**Post date:** [February 26, 2007, 4:03am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/68 "2007-02-26T04:03:31Z")

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[QUOTE=Doctor Who]  
Personal opinion, of course - but I thought the [hot chick on the mechanical bull](http://www.youtube.com/watch?v=SPc70pG-7tY) commercial was MUCH… erm … more appetizing? And by appetizing I mean a more titillating gratuitious use of sex in advertising.

On edit - hey **tdn** - check out my link. 😉  
[/QUOTE]

That commercial made me think of [this](http://www.youtube.com/watch?v=vCyhCUcrHOo) commercial, though I don’t know if you can call it gratuitous since the commercial was selling lingere…

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [February 26, 2007, 4:54am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/69 "2007-02-26T04:54:20Z")

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> [@](#):
>
> Me either. Not to hijack or anything, but what is Flake, anyway. Chocolate obviously, but is it worked some way to get that texture or is there some sort of additive?

It’s a chocolate bar sold in the UK. The chocolate is poured out in a thin stream so it forms air pockets in the bar (like [this](http://www.chocablog.com/wp-content/uploads/2006/09/flake%20two%20break.jpg)). So when you bite into it, the chocolate crumbles in your mouth. There’s also an ice cream cone sold which has a flake candy bar inside of it.

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**Author:** ![phungi](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/phungi/32/395_2.png) [@phungi](https://boards.straightdope.com/u/phungi)\
**Post date:** [February 26, 2007, 3:49pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/70 "2007-02-26T15:49:57Z")

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seems like the right thread to post a link to the

[Phallic Logo Awards](http://www.b3ta.com/features/phalliclogoawards/)

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**Author:** ![BrainGlutton](https://avatars.discourse-cdn.com/v4/letter/b/82dd89/32.png) [@BrainGlutton](https://boards.straightdope.com/u/BrainGlutton)\
**Post date:** [February 26, 2007, 3:58pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/71 "2007-02-26T15:58:03Z")

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[QUOTE=Book Monster]  
**Most gratuitous use of sex in advertising?**  
[/QUOTE]

I’d say the phone-sex-line ads in the back pages of porn mags.

Does that count?

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**Author:** ![Sunrazor](https://avatars.discourse-cdn.com/v4/letter/s/2acd7d/32.png) [@Sunrazor](https://boards.straightdope.com/u/Sunrazor)\
**Post date:** [February 26, 2007, 3:59pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/72 "2007-02-26T15:59:14Z")

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[QUOTE=Carl Corey]  
**Sunrazor** , the Swedish Bikini Team was for Milwaukee’s Best, not Budweiser.  
[/QUOTE]

Aha! Just goes to show how ineffective the campaign was, hmm?

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**Author:** ![DesertDog](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/desertdog/32/11503_2.png) [@DesertDog](https://boards.straightdope.com/u/DesertDog)\
**Post date:** [February 26, 2007, 11:44pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/73 "2007-02-26T23:44:07Z")

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[QUOTE=Little Nemo]  
It’s a chocolate bar sold in the UK. The chocolate is poured out in a thin stream so it forms air pockets in the bar (like [this](http://www.chocablog.com/wp-content/uploads/2006/09/flake%20two%20break.jpg)). So when you bite into it, the chocolate crumbles in your mouth. There’s also an ice cream cone sold which has a flake candy bar inside of it.  
[/QUOTE]  
Thank you, **Little Nemo**. How good is the chocolate?

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**Author:** ![Will\_Repair](https://avatars.discourse-cdn.com/v4/letter/w/a698b9/32.png) [@Will\_Repair](https://boards.straightdope.com/u/Will_Repair)\
**Post date:** [February 27, 2007, 12:37am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/74 "2007-02-27T00:37:11Z")

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Sorry I don’t have a link but my nomination is a furniture ad you’ve probably already seen in a local newspaper. It is a picture of a couple in a furnished apartment. The pose of the female model touching the telescope is not very subliminal.

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [February 27, 2007, 3:52am UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/75 "2007-02-27T03:52:53Z")

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> [@](#):
>
> Thank you, Little Nemo. How good is the chocolate?

No idea; I’ve never eaten one. I’m an American so I’ve only occasionally seen a Flake in a specialty store dealing in British imports.

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**Author:** ![Tomcat](https://avatars.discourse-cdn.com/v4/letter/t/8e8cbc/32.png) [@Tomcat](https://boards.straightdope.com/u/Tomcat)\
**Post date:** [February 27, 2007, 12:03pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/76 "2007-02-27T12:03:55Z")

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[QUOTE=DesertDog]  
Thank you, **Little Nemo**. How good is the chocolate?  
[/QUOTE]

The chocolate in those is OK, if a little sweet. What is neat about them is that the chocolate crumbles and thus your whole mouth gets coatted quickly.

-Tcat

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**Author:** ![MovieMogul](https://avatars.discourse-cdn.com/v4/letter/m/f08c70/32.png) [@MovieMogul](https://boards.straightdope.com/u/MovieMogul)\
**Post date:** [February 27, 2007, 5:40pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/77 "2007-02-27T17:40:43Z")

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I have to pipe in with the most recent idiotic Carl’s Jr. commercial (easily the worst long-term advertising campaign of any organization ever). Some Hooters-type girl (boob top/short skirt) is wiping down a table while I guy ogles her while eating Buffalo wings…and this has what exactly to do with your new sandwich? She is hot, I suppose, but the commercial is gratuitous, not even remotely clever (they try to insert a joke in there somewhere) and dumbdumbdumb.

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**Author:** ![Evil\_Captor](https://avatars.discourse-cdn.com/v4/letter/e/f17d59/32.png) [@Evil\_Captor](https://boards.straightdope.com/u/Evil_Captor)\
**Post date:** [February 27, 2007, 5:42pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/78 "2007-02-27T17:42:16Z")

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[QUOTE=ArchiveGuy]  
I have to pipe in with the most recent idiotic Carl’s Jr. commercial (easily the worst long-term advertising campaign of any organization ever). Some Hooters-type girl (boob top/short skirt) is wiping down a table while I guy ogles her while eating Buffalo wings…and this has what exactly to do with your new sandwich? She is hot, I suppose, but the commercial is gratuitous, not even remotely clever (they try to insert a joke in there somewhere) and dumbdumbdumb.  
[/QUOTE]

So, what the problem? 😃

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**Author:** ![Raguleader](https://avatars.discourse-cdn.com/v4/letter/r/258eb7/32.png) [@Raguleader](https://boards.straightdope.com/u/Raguleader)\
**Post date:** [February 27, 2007, 8:06pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/79 "2007-02-27T20:06:55Z")

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[QUOTE=ArchiveGuy]  
I have to pipe in with the most recent idiotic Carl’s Jr. commercial (easily the worst long-term advertising campaign of any organization ever). Some Hooters-type girl (boob top/short skirt) is wiping down a table while I guy ogles her while eating Buffalo wings…and this has what exactly to do with your new sandwich? She is hot, I suppose, but the commercial is gratuitous, not even remotely clever (they try to insert a joke in there somewhere) and dumbdumbdumb.  
[/QUOTE]

Exactly. And you _remembered the brand name_, then complained about it on the internet, and somewhere in Arizona, some gullible excuse of a sheeple is sitting at his computer thinking _Mmm… Carl’s Jr. DOES sound good for lunch about now!_😉

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**Author:** ![Rilchiam](https://avatars.discourse-cdn.com/v4/letter/r/2bfe46/32.png) [@Rilchiam](https://boards.straightdope.com/u/Rilchiam)\
**Post date:** [March 24, 2007, 1:16pm UTC](https://boards.straightdope.com/t/most-gratuitous-use-of-sex-in-advertising/393227/80 "2007-03-24T13:16:55Z")

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[QUOTE=ArchiveGuy]  
I have to pipe in with the most recent idiotic Carl’s Jr. commercial (easily the worst long-term advertising campaign of any organization ever). Some Hooters-type girl (boob top/short skirt) is wiping down a table while I guy ogles her while eating Buffalo wings…and this has what exactly to do with your new sandwich? She is hot, I suppose, but the commercial is gratuitous, not even remotely clever (they try to insert a joke in there somewhere) and dumbdumbdumb.  
[/QUOTE]

Sorry to bump this, but I’m way behind in CS. Anyway, the message in that commercial is, if you go to the wings joint with the hot waitresses, your girlfriend will get mad at you for ogling the hot waitresses. So go to Carl’s and get their buffalo burger. There is, of course, no option to go to the wings joint without the girlfriend. Or, for that matter, to realize that the reason the hot waitress is wiggling her ass at you is because she wants a bigger tip, and therefore turn your attention to the girlfriend, who you **know** is going to put out, if you quit ogling the hot waitress, that is. At any rate, Carl’s is in some way superior to the place with the hot waitresses.

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