# Movie theater manager finds way to make Iron Man 3 exciting... **URL:** \ **Category:** Cafe Society\ **Created:** [May 10, 2013, 11:29pm UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036 "2013-05-10T23:29:47Z")\ **Posts on this page:** 17\ **Page:** 1
**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\ **Post date:** [May 10, 2013, 11:29pm UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/1 "2013-05-10T23:29:47Z")
[…by having fake gunmen storm the screening](http://www.avclub.com/articles/movie-theater-manager-finds-way-to-make-iron-man-3,97607/) ---
**Author:** ![drastic\_quench](https://avatars.discourse-cdn.com/v4/letter/d/e36b37/32.png) [@drastic\_quench](https://boards.straightdope.com/u/drastic_quench)\ **Post date:** [May 10, 2013, 11:39pm UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/2 "2013-05-10T23:39:03Z")
Total Michael Scott management. ---
**Author:** ![Oakminster](https://avatars.discourse-cdn.com/v4/letter/o/77aa72/32.png) [@Oakminster](https://boards.straightdope.com/u/Oakminster)\ **Post date:** [May 10, 2013, 11:42pm UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/3 "2013-05-10T23:42:02Z")
Guy is really lucky nobody in the audience was carrying… ---
**Author:** ![voltaire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/voltaire/32/313_2.png) [@voltaire](https://boards.straightdope.com/u/voltaire)\ **Post date:** [May 10, 2013, 11:46pm UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/4 "2013-05-10T23:46:08Z")
[Trump] Yah fyahd! [/Trump] ---
**Author:** ![Frylock](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@Frylock](https://boards.straightdope.com/u/Frylock)\ **Post date:** [May 10, 2013, 11:59pm UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/5 "2013-05-10T23:59:46Z")
Hah I saw that headline earlier today under some association with the Onion and thought of it as a perfectly normal Onion joke headline. Now I see it really happened. Wwwwwow. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [May 11, 2013, 12:28am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/6 "2013-05-11T00:28:06Z")
There was a reverse of this in the web comic _Multiplex_. The staff of the movie theater in this comic often play elaborate practical jokes on each other. So one time when the place was being robbed, the guy at the cash register refused to believe it was a real robbery. He kept treating it like a joke until the robbers gave up and left. ---
**Author:** ![Speaker\_for\_the\_Dead](https://avatars.discourse-cdn.com/v4/letter/s/c77e96/32.png) [@Speaker\_for\_the\_Dead](https://boards.straightdope.com/u/Speaker_for_the_Dead)\ **Post date:** [May 11, 2013, 12:52am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/7 "2013-05-11T00:52:53Z")
I’m so glad nobody had a gun. ---
**Author:** ![Kamino\_Neko](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kamino_neko/32/34_2.png) [@Kamino\_Neko](https://boards.straightdope.com/u/Kamino_Neko)\ **Post date:** [May 11, 2013, 1:02am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/8 "2013-05-11T01:02:28Z")
I can just imagine the staff meeting… Boss: ‘You know what this action blockbuster lacks? Excitement.’ Lackey 1: ‘Yeah. We need a gimmick.’ Lackey 2: ‘How about we have guys in body-armour with guns storm in?’ Boss: ‘Great idea!’ Lackey 3: ‘Uh, guys? Remember last year? Aurora, Colorado? The Dark Knight Rises?’ Boss: ‘Those aren’t real words, Dave. So, about those guns…’ ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [May 11, 2013, 1:29am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/9 "2013-05-11T01:29:35Z")
I’m surprised the employees went along with this idea. If it were me, I’d have been more than a little worried about the possibility of one of the audience members having a gun and deciding they needed to defend themselves from me. ---
**Author:** ![Rick](https://avatars.discourse-cdn.com/v4/letter/r/9f8e36/32.png) [@Rick](https://boards.straightdope.com/u/Rick)\ **Post date:** [May 11, 2013, 1:40am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/10 "2013-05-11T01:40:51Z")
Wow. Lack of brains. ---
**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\ **Post date:** [May 11, 2013, 1:59am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/11 "2013-05-11T01:59:13Z")
> [@](#): > > Tasked with finding some way, any way to get people excited for Iron Man 3 Yeah, too bad it’s not a blockbuster hit, much-anticipated, record-breaking (well, bending) sequel to a successful franchise. ---
**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\ **Post date:** [May 11, 2013, 3:29am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/12 "2013-05-11T03:29:37Z")
Tracing the OP’s linked article back to the [article](http://www.abc17news.com/news/movie-theater-publicity-stunt-triggers-officers-to-respond-to-active-shooter-situation/-/18421100/20089958/-/66o97fz/-/index.html) **it** links to reveals this gem of understatement: > [@](#): > > Still, some moviegoers and law enforcement do not believe the stunt was a good idea. ---
**Author:** ![AaronX](https://avatars.discourse-cdn.com/v4/letter/a/7bcc69/32.png) [@AaronX](https://boards.straightdope.com/u/AaronX)\ **Post date:** [May 11, 2013, 4:28am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/13 "2013-05-11T04:28:42Z")
Huh, I thought movie theater margins were narrow enough they couldn’t afford to do this kind of promotions? ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [May 11, 2013, 5:15am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/14 "2013-05-11T05:15:10Z")
> [@Ethilrist](#): > > Yeah, too bad it’s not a blockbuster hit, much-anticipated, record-breaking (well, bending) sequel to a successful franchise. Meanwhile, the people watching _Scary Movie V_ in the next theater over were wishing somebody would come in and shoot them. ---
**Author:** ![TBG](https://avatars.discourse-cdn.com/v4/letter/t/c89c15/32.png) [@TBG](https://boards.straightdope.com/u/TBG)\ **Post date:** [May 12, 2013, 12:51am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/15 "2013-05-12T00:51:36Z")
> [@AaronX](#): > > Huh, I thought movie theater margins were narrow enough they couldn’t afford to do this kind of promotions? Guess they better raise ticket prices some more! ---
**Author:** ![madsircool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/madsircool/32/3432_2.png) [@madsircool](https://boards.straightdope.com/u/madsircool)\ **Post date:** [May 12, 2013, 6:23am UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/16 "2013-05-12T06:23:14Z")
> [@Speaker\_for\_the\_Dead](#): > > I’m so glad nobody had a gun. Im not so glad no one had a gun in the Aurora audience. ---
**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\ **Post date:** [May 12, 2013, 4:56pm UTC](https://boards.straightdope.com/t/movie-theater-manager-finds-way-to-make-iron-man-3-exciting/658036/17 "2013-05-12T16:56:47Z")
Someone did have a gun in the Aurora audience. A whole bunch of them, in fact, plus other weapons.