# MSNBC changing its name to MSNOW **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [August 18, 2025, 10:39pm UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243 "2025-08-18T22:39:03Z")\ **Posts on this page:** 13\ **Page:** 2
**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\ **Post date:** [August 19, 2025, 1:28am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/21 "2025-08-19T01:28:08Z")
> [@LSLGuy](#): > > I can already see the RW sneers about “M Snowjob”. It is 100% going to be pronounced as “M-Snow” by the public regardless of whatever efforts their marketing people will make. ---
**Author:** ![Stranger\_On\_A\_Train](https://avatars.discourse-cdn.com/v4/letter/s/13edae/32.png) [@Stranger\_On\_A\_Train](https://boards.straightdope.com/u/Stranger_On_A_Train)\ **Post date:** [August 19, 2025, 1:33am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/22 "2025-08-19T01:33:43Z")
> [@The\_Other\_Waldo\_Pepper](#): > > M Snow sounds like a blackmailer mentioned by Auguste Dupin. Or a bastard who is going to be sent off to the North to staff the Night Watch and protect the Wall. “You know nothing, M. Snow.” Stranger ---
**Author:** ![Q.Q.Switcheroo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/q.q.switcheroo/32/5713_2.png) [@Q.Q.Switcheroo](https://boards.straightdope.com/u/Q.Q.Switcheroo)\ **Post date:** [August 19, 2025, 1:33am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/23 "2025-08-19T01:33:44Z")
> [@Atamasama](#): > > It is 100% going to be pronounced as “M-Snow” by the public regardless of whatever efforts their marketing people will make. Just like how everyone on _30 Rock_ pronounced **5NOWDOG5** (the fifth _Snow Dogs_ film) as “Five Now Dog Five.” ---
**Author:** ![Lord\_Feldon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lord_feldon/32/341_2.png) [@Lord\_Feldon](https://boards.straightdope.com/u/Lord_Feldon)\ **Post date:** [August 19, 2025, 2:18am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/24 "2025-08-19T02:18:48Z")
It’s ugly but I don’t think they had good options. TV news is a shrinking industry, and viewers who fall away because they can’t find the channel any more aren’t going to be replaced. ---
**Author:** ![notfrommensa](https://avatars.discourse-cdn.com/v4/letter/n/f14d63/32.png) [@notfrommensa](https://boards.straightdope.com/u/notfrommensa)\ **Post date:** [August 19, 2025, 2:13pm UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/25 "2025-08-19T14:13:07Z")
Considering MSNBC’s ratings it could stand for **MS No One Watches.** ---
**Author:** ![wolfpup](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpup/32/10618_2.png) [@wolfpup](https://boards.straightdope.com/u/wolfpup)\ **Post date:** [August 19, 2025, 8:05pm UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/26 "2025-08-19T20:05:03Z")
> [@mtnmatt](#): > > MSNOW sounds like a National Organization for Women honoree Or a subset of the National Organization for Women to raise money for multiple sclerosis research! Or an organization dedicated to promoting the Microsoft ecosystem and stamping out Apple and Linux **now** , before it’s too late! It really does sound like the sort of awkward, convoluted name that might emerge from too much of the wrong kind of committee thinking rather than a name idea that came from one creative, inspired individual who was good at such things. ---
**Author:** ![Mops](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mops/32/16494_2.png) [@Mops](https://boards.straightdope.com/u/Mops)\ **Post date:** [August 19, 2025, 8:10pm UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/27 "2025-08-19T20:10:50Z")
It’s really interesting that they choose a brand _that they do not own the .com domain for_. Professionals would have bought the domain from the current owner (who apparently registered it on spec and has parked it since) before going public with their new name. Now the domain owner has them over a barrel. [msnow.tv](http://msnow.tv) seems not to be even registered. ---
**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\ **Post date:** [August 20, 2025, 10:52am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/28 "2025-08-20T10:52:38Z")
> [@LSLGuy](#): > > I can already see the RW sneers about “M Snowjob”. Also, I’m guessing someone at Fox News will soon talk about what MS-13 is up to MS-NOW… ---
**Author:** ![nate](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nate/32/13085_2.png) [@nate](https://boards.straightdope.com/u/nate)\ **Post date:** [August 20, 2025, 3:06pm UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/29 "2025-08-20T15:06:02Z")
I predict this will be a disaster. A convenient tipping point for people to say “it was better when it was MSNBC, now I can’t stand it”. Rebranding for no reason is one of those bone-headed decisions companies seem to make now to throw another log on the enshitification fire. ---
**Author:** ![Lord\_Feldon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lord_feldon/32/341_2.png) [@Lord\_Feldon](https://boards.straightdope.com/u/Lord_Feldon)\ **Post date:** [August 21, 2025, 1:22am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/30 "2025-08-21T01:22:17Z")
> [@nate](#): > > Rebranding for no reason is one of those bone-headed decisions companies seem to make now to throw another log on the enshitification fire. They have to rebrand. NBCUniversal sold MSNBC but has decided not to license the continued use of the NBC brand. ---
**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\ **Post date:** [August 21, 2025, 1:36am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/31 "2025-08-21T01:36:12Z")
> [@Lord\_Feldon](#): > > They have to rebrand. NBCUniversal sold MSNBC but has decided not to license the continued use of the NBC brand. As well they should. When GE sold NBC radio in the 1980s to Westwood One, they allowed WW to retain the name, even though it was no longer a part of NBC. WW also owned Mutual Radio, and mixed NBC and Mutual programming until the lines were so blurry that both networks ended up airing the same programming by the same people. Let MSNOW build its own identity. ---
**Author:** ![ThelmaLou](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thelmalou/32/390_2.png) [@ThelmaLou](https://boards.straightdope.com/u/ThelmaLou)\ **Post date:** [August 21, 2025, 2:00am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/32 "2025-08-21T02:00:40Z")
B-b-b-but what about the peacock? 😟 I remember when color tv first happened and the NBC peacock ruffled his brightly colored feathers at the beginning of every show that was in color. ---
**Author:** ![Snooooopy](https://avatars.discourse-cdn.com/v4/letter/s/ee7513/32.png) [@Snooooopy](https://boards.straightdope.com/u/Snooooopy)\ **Post date:** [August 24, 2025, 6:09am UTC](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243/33 "2025-08-24T06:09:30Z")
The word “now” is perfectly newsy all by itself. What made the people in charge think it needed to be an acronym as well is beyond me. They were probably hanging out with the folks who always make sure that every other bill in Congress has an acronym for a title. [Previous page](https://boards.straightdope.com/t/msnbc-changing-its-name-to-msnow/1022243.md?page=1)