It is 100% going to be pronounced as “M-Snow” by the public regardless of whatever efforts their marketing people will make.
Or a bastard who is going to be sent off to the North to staff the Night Watch and protect the Wall.
“You know nothing, M. Snow.”
Stranger
Just like how everyone on 30 Rock pronounced 5NOWDOG5 (the fifth Snow Dogs film) as “Five Now Dog Five.”
It’s ugly but I don’t think they had good options. TV news is a shrinking industry, and viewers who fall away because they can’t find the channel any more aren’t going to be replaced.
Considering MSNBC’s ratings it could stand for
MS No One Watches.
Or a subset of the National Organization for Women to raise money for multiple sclerosis research!
Or an organization dedicated to promoting the Microsoft ecosystem and stamping out Apple and Linux now, before it’s too late!
It really does sound like the sort of awkward, convoluted name that might emerge from too much of the wrong kind of committee thinking rather than a name idea that came from one creative, inspired individual who was good at such things.
It’s really interesting that they choose a brand that they do not own the .com domain for.
Professionals would have bought the domain from the current owner (who apparently registered it on spec and has parked it since) before going public with their new name. Now the domain owner has them over a barrel.
msnow.tv seems not to be even registered.
Also, I’m guessing someone at Fox News will soon talk about what MS-13 is up to MS-NOW…
I predict this will be a disaster. A convenient tipping point for people to say “it was better when it was MSNBC, now I can’t stand it”. Rebranding for no reason is one of those bone-headed decisions companies seem to make now to throw another log on the enshitification fire.
They have to rebrand. NBCUniversal sold MSNBC but has decided not to license the continued use of the NBC brand.
As well they should. When GE sold NBC radio in the 1980s to Westwood One, they allowed WW to retain the name, even though it was no longer a part of NBC. WW also owned Mutual Radio, and mixed NBC and Mutual programming until the lines were so blurry that both networks ended up airing the same programming by the same people. Let MSNOW build its own identity.
B-b-b-but what about the peacock? 
I remember when color tv first happened and the NBC peacock ruffled his brightly colored feathers at the beginning of every show that was in color.
The word “now” is perfectly newsy all by itself. What made the people in charge think it needed to be an acronym as well is beyond me. They were probably hanging out with the folks who always make sure that every other bill in Congress has an acronym for a title.