# My Friend's Company's Name: Am I Wrong? **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [March 28, 2002, 10:25pm UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641 "2002-03-28T22:25:00Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![Tretiak](https://avatars.discourse-cdn.com/v4/letter/t/a88e57/32.png) [@Tretiak](https://boards.straightdope.com/u/Tretiak)\ **Post date:** [March 28, 2002, 10:25pm UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641/1 "2002-03-28T22:25:00Z")
My friend IM’d me and told me that the web development and design group at her compnay are starting up a consulting business. So she told me the name they cam up with **Joy of Techs** I immediately told her I thought it was a horrible name, but she said they all love it. No skin off my back, but to me it sounds flakey, corny and dumb. Am I just being a party-pooper? ---
**Author:** ![World\_Eater](https://avatars.discourse-cdn.com/v4/letter/w/f04885/32.png) [@World\_Eater](https://boards.straightdope.com/u/World_Eater)\ **Post date:** [March 28, 2002, 10:29pm UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641/2 "2002-03-28T22:29:51Z")
Yeah I must admit thats pretty bad. Now “Joy **'O** Techs” is an entirely different ball of wax. 😃 ---
**Author:** ![Tranquilis](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tranquilis/32/3639_2.png) [@Tranquilis](https://boards.straightdope.com/u/Tranquilis)\ **Post date:** [March 28, 2002, 10:36pm UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641/3 "2002-03-28T22:36:42Z")
Too gimmicky. It’s cute, but it won’t be taken seriously. It _reeks_ of “Dot.Com-ery”. Consultants need to be taken serioulsy by prospective clients, in order to close engagments & sales, and unless they are _well_ known in the industry, ‘cute’ names are a serious minus. **Tranq** , Consultant. ---
**Author:** ![Bad\_News\_Baboon](https://avatars.discourse-cdn.com/v4/letter/b/5fc32e/32.png) [@Bad\_News\_Baboon](https://boards.straightdope.com/u/Bad_News_Baboon)\ **Post date:** [March 28, 2002, 11:53pm UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641/4 "2002-03-28T23:53:18Z")
It’s one thing to have a cute name if your end product is cute. But if you are expecting people to shell out big bucks, it’s not a name to be taken seriously. To me, the name reeks of some one not well versed or educated in the industry. Furthermore, It seems like it should be a play on words. I kept reading expecting something to jump out at me. Nothing did or I guess I am pretty dense right now. ---
**Author:** ![robinh](https://avatars.discourse-cdn.com/v4/letter/r/b77776/32.png) [@robinh](https://boards.straightdope.com/u/robinh)\ **Post date:** [March 29, 2002, 12:47am UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641/5 "2002-03-29T00:47:41Z")
**Bad News Baboon** , one assumes they are referencing the book _The Joy of Sex_. And, yes, it is cutesy and inappropriate if they are trying to attract business clients. ---
**Author:** ![Bad\_News\_Baboon](https://avatars.discourse-cdn.com/v4/letter/b/5fc32e/32.png) [@Bad\_News\_Baboon](https://boards.straightdope.com/u/Bad_News_Baboon)\ **Post date:** [March 29, 2002, 1:11am UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641/6 "2002-03-29T01:11:55Z")
duh! guess we know what’s not on my brain right now. but that makes the name even worse somehow. ---
**Author:** ![Flamsterette\_X](https://avatars.discourse-cdn.com/v4/letter/f/41988e/32.png) [@Flamsterette\_X](https://boards.straightdope.com/u/Flamsterette_X)\ **Post date:** [March 29, 2002, 1:26am UTC](https://boards.straightdope.com/t/my-friends-companys-name-am-i-wrong/100641/7 "2002-03-29T01:26:51Z")
> [@](#): > > \*Originally posted by robinh \* > \*\ ***Bad News Baboon** , one assumes they are referencing the book _The Joy of Sex_. > > And, yes, it is cutesy and inappropriate if they are trying to attract business clients. \*\* Exactly my thoughts on the matter. The reference to _“The Joy of Sex”_ was what popped into my head first. It may be a cute name, but if they are seriously trying to attract business clientele, then they should ditch the name and go for something more professional.