# Name of Software Shop San Rafael CA 1985-1990 Retail System AU Executive

**URL:** <https://boards.straightdope.com/t/name-of-software-shop-san-rafael-ca-1985-1990-retail-system-au-executive/747906>\
**Category:** Factual Questions\
**Created:** [March 4, 2016, 8:20am UTC](https://boards.straightdope.com/t/name-of-software-shop-san-rafael-ca-1985-1990-retail-system-au-executive/747906 "2016-03-04T08:20:09Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![usedtobe](https://avatars.discourse-cdn.com/v4/letter/u/ec9cab/32.png) [@usedtobe](https://boards.straightdope.com/u/usedtobe)\
**Post date:** [March 4, 2016, 8:20am UTC](https://boards.straightdope.com/t/name-of-software-shop-san-rafael-ca-1985-1990-retail-system-au-executive/747906/1 "2016-03-04T08:20:09Z")

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This one has been bugging me for 3 days.

In ca 1985, an executive of an Australian Department store bought the N. American rights to a software system the store had developed.

He set up shop under the name: [his name] And Associates.

Then he learned why you hire the Sales MANAGER **BEFORE** you hire the Sales Reps.  
A sales rep had committed the company to completely re-design the system.  
For about $2.95 Fixed Price.  
The customer was Zales Jewelers.

Name that Company!

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**Author:** ![usedtobe](https://avatars.discourse-cdn.com/v4/letter/u/ec9cab/32.png) [@usedtobe](https://boards.straightdope.com/u/usedtobe)\
**Post date:** [March 4, 2016, 5:45pm UTC](https://boards.straightdope.com/t/name-of-software-shop-san-rafael-ca-1985-1990-retail-system-au-executive/747906/2 "2016-03-04T17:45:30Z")

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This much came to me while trying to sleep:

"Peter R. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_’. my first thought was “Johnson”, but I’m now thinking it was a different last name.

I may have stumped the boards! I am _ **so** _ proud of myself!