# NASCAR race sponsor

**URL:** <https://boards.straightdope.com/t/nascar-race-sponsor/965646>\
**Category:** The Game Room\
**Tags:** racing-auto-boat\
**Created:** [June 3, 2022, 8:59pm UTC](https://boards.straightdope.com/t/nascar-race-sponsor/965646 "2022-06-03T20:59:31Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![stosh1](https://avatars.discourse-cdn.com/v4/letter/s/9f8e36/32.png) [@stosh1](https://boards.straightdope.com/u/stosh1)\
**Post date:** [June 3, 2022, 8:59pm UTC](https://boards.straightdope.com/t/nascar-race-sponsor/965646/1 "2022-06-03T20:59:31Z")

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When a company sponsors a race, like the pepsi 500. How much money do they really put out?

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**Author:** ![xizor](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/xizor/32/102_2.png) [@xizor](https://boards.straightdope.com/u/xizor)\
**Post date:** [June 3, 2022, 9:42pm UTC](https://boards.straightdope.com/t/nascar-race-sponsor/965646/2 "2022-06-03T21:42:48Z")

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Edit - oops, that link is 14 years old, so probably higher than that now,

I’m sure it depends on the race, and the track but

> **[How a NASCAR Sponsorship Works](https://auto.howstuffworks.com/auto-racing/nascar/nascar-basics/nascar-sponsorship.htm)**
>
> Fans of NASCAR know that corporate sponsorship logos are everywhere -- on the cars, on the drivers and a variety of other odd places, too. But do you know how much a NASCAR sponsorship costs?

> [@](#):
>
> Atlanta Motor Speedway. This is a popular venue that has been on the NASCAR circuit since its gates opened in 1960. It sits on the upper end of the track sponsorship price, and will cost at least $1.5 million for a single race.

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**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\
**Post date:** [June 5, 2022, 1:38am UTC](https://boards.straightdope.com/t/nascar-race-sponsor/965646/3 "2022-06-05T01:38:12Z")

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The newest NASCAR cup event, Enjoy Illinois 300, [cost $700,000 for the naming rights](https://www.bizjournals.com/stlouis/news/2022/03/14/naming-rights-deal-wwt-raceway-nascar-cup-series.html).

It’s my understanding, that sponsors like Coke and Pepsi negotiate deals that include “official” products, category exclusivity, multi-year contracts, and a lot of other details that go beyond just the right to put their name on the signs.