The NCAA gets over $800 million for the broadcast rights to the men’s tournament, but a much smaller amount for the women’s tournament. Still, this was stupid of them not to have made the same arrangements for both tournaments.
And there was also stark inequity in the “swag” offered. That’s also stupid, because some of the stuff in the men’s swag bag is obviously provided by outside companies, like the Lysol wipes and the shampoo. They could easily have required the supplier to provide the same things for the women.