Back to the OP.
G’s in an aircraft can be measured relative to the aircraft or relative to a person. Since most people are sitting upright in an aircraft the two are usually the same. “Positive” G’s are toward the aircraft’s floor, and therefore toward a person’s seat. “Negative” G’s are toward the ceiling/head.
I’ve been told that anything over about 2 negative G’s hurts, even short of serious damage. That’s one reason you don’t see aerobatic pilots perform many outside loops.
A person is generally able to withstand more positive G’s than negative G’s. They can withstand many more if they’re lying on their back. I knew a guy who was very over-weight and in generally poor physical condition. He once had the opportunity to ride in a centrifuge and experienced 12 to 13 G’s through his chest without passing out, or even all that much discomfort, he said.
The majority of the perceived forces in an aircraft are due to a change in direction, IOW, centrifugal force. Just gaining or losing altitude won’t produce positive nor negative G’s. Instead, pulling the stick back, which starts a rotation of the nose “upward” around the wings, is what causes positive G’s greater than one G. Rotating the other way causes negative G’s.
If one uses the rudder to rotate the plane left/right one would feel lateral G’s. This is fairly rare, because it’s a very inefficient way to change direction. Most aircraft will skid sideways a great deal for every degree of direction change, bleeding off a lot of energy. Aircraft bank because it’s much more efficient to “climb” the aircraft on its wings around the turn.
As an aside, there was an experimental version of the F-16 that had extra control surfaces added onto the the underside of the aircraft that gave it a great deal of lateral authority. The pilots reported that it was very difficult to control the aircraft when smashed against the side of the cockpit in a 1.5 G flat turn.
The magnitude of the perceived G force is a combination of the radius of the turn and the speed. Two turns of the same radius taken at different speeds will give different G forces. Similarly, two turns at the same speed of different radii will produce different G forces.
Most of these concepts apply to roller coasters, race cars, or anything holding people and changing direction quickly and at high speed.
Recently, an Indy car race (actually, a CART race, but I don’t want people thinking go carts) was canceled because of the effects of long-term G forces. On some tracks these cars undergo 4 to 5 G’s vertical acceleration and 2 to 3 G’s lateral acceleration in the turns. Adding the vectors, the total G load approached 6 G’s. While aircraft usually undergo high G’s for several seconds at a time, maybe a dozen times in a given mission, these car drivers were undergoing 4+ G’s for 80% of each lap for over two hours. They were suffering from fatigue, tunnel vision and vertigo. http://espn.go.com/rpm/cart/2001/0429/1188368.html
There’s a very good discussion of how aircraft fly at http://www.monmouth.com/~jsd/how/htm/how.html In particular is a discussion how centrifugal force affects a plane http://www.monmouth.com/~jsd/how/htm/motion.html#toc355