# New Bruce Campbell film?!

**URL:** <https://boards.straightdope.com/t/new-bruce-campbell-film/343843>\
**Category:** Cafe Society\
**Created:** [February 10, 2006, 10:44am UTC](https://boards.straightdope.com/t/new-bruce-campbell-film/343843 "2006-02-10T10:44:13Z")\
**Posts on this page:** 2\
**Page:** 2

<div class="post-metadata">

**Author:** ![Stranger\_On\_A\_Train](https://avatars.discourse-cdn.com/v4/letter/s/13edae/32.png) [@Stranger\_On\_A\_Train](https://boards.straightdope.com/u/Stranger_On_A_Train)\
**Post date:** [February 10, 2006, 10:49pm UTC](https://boards.straightdope.com/t/new-bruce-campbell-film/343843/21 "2006-02-10T22:49:53Z")

</div>

> [@Lute Skywatcher](#):
>
> He said “a division”, there would presumably be the main division still cranking out the $100M blockbusters.

Yes, but each film has to be individually promoted. Granted, you’re not going to spend the kind of bucks to promote a $1M film that you are a $100M blockbuster, but there’s a certain minimum amount of exposure necessary to get even a small film noticed. Occasionally word-of-mouth sells a film, but only if it is something really unique, and these days when people are reluctant to go out to the cinema, it’s easy for a good but underpromoted film to fall in with direct-to-video releases and never be seen.

[Donnie Darko](http://www.imdb.com/title/tt0246578/) is a great example of a unique, appealing low budget ($5M) film that died on first release but was resurrected (to the point of having a cinematic release of the Director’s Cut version) by cult status. I’m guessing that the distributing studio didn’t have a clue as to how to market it–is it a teen comedy, or a drama, or science ficiton, or what?–but if it hadn’t been so…different from anything else out there, it never would have made a dime.

And of course, no producer wants to be the guy who produced a hundred films that netted $500k each; he wants to be the guy in the shiny white house on the hill who produced a $100M film that brought in $50M over cost. Everybody wants to win the lottery. The success of a film in even getting to market has far more to do with the personalities and egos involved than it does the quality of the film. See [The Battle Of Brazil](http://www.imdb.com/title/tt0319037/).

Stranger

---

<div class="post-metadata">

**Author:** ![Khadaji](https://avatars.discourse-cdn.com/v4/letter/k/9e8a1a/32.png) [@Khadaji](https://boards.straightdope.com/u/Khadaji)\
**Post date:** [February 11, 2006, 12:23pm UTC](https://boards.straightdope.com/t/new-bruce-campbell-film/343843/22 "2006-02-11T12:23:17Z")

</div>

Has real potential to be fun. I have liked Bruce since Brisco County, but haven’t seen too many of his films. I’ll probably see this one (at least as a rental.)

[Previous page](https://boards.straightdope.com/t/new-bruce-campbell-film/343843.md?page=1)