# New Chevrolet commercials reviving old slogan **URL:** \ **Category:** Cafe Society\ **Tags:** commercials-ads\ **Created:** [February 16, 2026, 8:17pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726 "2026-02-16T20:17:10Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [February 16, 2026, 8:17pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/1 "2026-02-16T20:17:10Z")
“See the USA in a Chevrolet”, which a remember being sung by Dinah Shore (and others) when I was a tyke, has been revived in a new set of commercials with it now being sung by an up-and-comer named Brooke Lee, with an additional lyric though: “America’s the greatest land of all.” What do y’all think of this version? ---
**Author:** ![Dorjan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dorjan/32/12440_2.png) [@Dorjan](https://boards.straightdope.com/u/Dorjan)\ **Post date:** [February 16, 2026, 8:19pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/2 "2026-02-16T20:19:41Z")
I believe that was in the original version? See the USA in your Chevrolet America is asking you to call Drive your Chevrolet through the USA America’s the greatest land of all On a highway, or a road along the levee Performance is sweeter Nothing can beat her Life is completer in a Chevy So make a date today to see the USA And see it in your Chevrolet ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [February 16, 2026, 8:20pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/3 "2026-02-16T20:20:37Z")
Thank you for correcting a faulty memory. ---
**Author:** ![Qadgop\_the\_Mercotan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/qadgop_the_mercotan/32/83_2.png) [@Qadgop\_the\_Mercotan](https://boards.straightdope.com/u/Qadgop_the_Mercotan)\ **Post date:** [February 16, 2026, 8:23pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/4 "2026-02-16T20:23:54Z")
Here’s Dinah singing it. [![](https://i.ytimg.com/vi/qhR8GZ_WWMM/hqdefault.jpg "See the USA in Your Chevrolet by Dinah Shore") ](https://www.youtube.com/watch?v=qhR8GZ_WWMM) ---
**Author:** ![Qadgop\_the\_Mercotan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/qadgop_the_mercotan/32/83_2.png) [@Qadgop\_the\_Mercotan](https://boards.straightdope.com/u/Qadgop_the_Mercotan)\ **Post date:** [February 16, 2026, 8:26pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/5 "2026-02-16T20:26:36Z")
And here’s the new version. Frankly I hate it. [![](https://img.youtube.com/vi/LB9IJwRJxvg/maxresdefault.jpg "See The USA in Your Chevrolet") ](https://www.youtube.com/watch?v=LB9IJwRJxvg) ---
**Author:** ![Fear\_Itself](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fear_itself/32/19637_2.png) [@Fear\_Itself](https://boards.straightdope.com/u/Fear_Itself)\ **Post date:** [February 16, 2026, 9:07pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/6 "2026-02-16T21:07:19Z")
Yeah, too much Nashville twang in it. ---
**Author:** ![Jaycat.again](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jaycat.again/32/11525_2.png) [@Jaycat.again](https://boards.straightdope.com/u/Jaycat.again)\ **Post date:** [February 16, 2026, 9:50pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/7 "2026-02-16T21:50:42Z")
Makes me wanna drive my Chevy to the levee. Or my Ford to the fjord. ---
**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\ **Post date:** [February 16, 2026, 10:05pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/8 "2026-02-16T22:05:26Z")
I wondered was that a country singer. Never heard of her before. I don’t listen to any top 10 anything. I’m good with classics. It’s still a catchy tune. Good for this Brookie Lee for getting a big contract. ---
**Author:** ![Misnomer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/misnomer/32/14897_2.png) [@Misnomer](https://boards.straightdope.com/u/Misnomer)\ **Post date:** [February 16, 2026, 10:17pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/9 "2026-02-16T22:17:29Z")
I have no issue with the lyrics/music themselves, but I’m dismayed that Chevy thinks it’s fine and dandy to hearken back to a time when black motorists _couldn’t_ (safely) see all of the USA. Dinah Shore’s jingle began airing in 1951, three years before _Brown_ and 13 years before the Civil Rights Act. Jim Crow laws and the [Green Book](https://en.wikipedia.org/wiki/The_Negro_Motorist_Green_Book) were still very real in the early '50s. That’s what I think of every time I hear the new version. It’s an unwelcome reminder of an era that, IMO, no one should deliberately echo. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [February 16, 2026, 10:34pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/10 "2026-02-16T22:34:55Z")
I certainly knew the slogan “See the USA in a/your Chevrolet” from kid-hood. If I had ever heard the long form song I’ve utterly forgotten that. No part of @Qadgop_the_Mercotan’s cite of Dinah Shore singing is familiar sounding. OTOH, that song would be a few years old when I was born and a decade-ish old by the time I was remembering watching TV. As to Brooke Lee and the new version … I’ve never heard of her, but I listen to zero C&W so that’s not too surprising. I do listen to current non-C&W music. I listened to QTM’s cite of her Chevy song and a few of her other songs on YT. She’s sure got the vocal sound and the artistic tone that will resonate with the US domestic car or pick-em-up truck crowd. This is a pure nostalgia / nativist play. Very nakedly so. In the preview still in QTM’s cite she looks rather Hispanic. Both as to skin tone and as to features. Which surprised me. Hard on the heels of Bad Bunny at the Super Bowl I’d think Chevy might create a real stink with a clearly Hispanic singer spokesperson. Which frankly I’d love to see them do. Actually watching the vid it’s clear that’s not the case. I also don’t see any of that skin tone or features in her other vids. So is it that still, or is it just me seeing that? Still, it’s sorta scary that I found myself evaluating this performer’s racial profile versus prevailing RW white supremacist orthodoxy. Not because I want her to be white. But because I’m cautiously measuring how much I think Chevy wants her to be white. My answer is: A LOT. ---
**Author:** ![What\_Exit](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/what_exit/32/10652_2.png) [@What\_Exit](https://boards.straightdope.com/u/What_Exit)\ **Post date:** [April 20, 2026, 1:21pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/11 "2026-04-20T13:21:55Z")
A post was merged into an existing topic: [Llamadrama posts (Trock)](https://boards.straightdope.com/t/llamadrama-posts-trock/1029424/36) ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [February 16, 2026, 10:41pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/12 "2026-02-16T22:41:40Z")
I’ve seen the ads in recent days. It does strike me as interesting that they revived a slogan, and a jingle, which is going to be nostalgic for a lot of people over the age of 60, and probably unknown to anyone younger than that. I also noted that, as part of it, they’ve revived the visual of a Chevrolet “parked” on top of Castle Rock (a.k.a. Castleton Tower) in Utah, which they had done in ads in the '60s and '70s. [https://gmauthority.com/blog/2026/02/chevy-ad-stars-silverado-zr2-country-singer-brooke-lee-and-castle-rock-video/](https://gmauthority.com/blog/2026/02/chevy-ad-stars-silverado-zr2-country-singer-brooke-lee-and-castle-rock-video/) ---
**Author:** ![Tim\_T-Bonham.net](https://avatars.discourse-cdn.com/v4/letter/t/46a35a/32.png) [@Tim\_T-Bonham.net](https://boards.straightdope.com/u/Tim_T-Bonham.net)\ **Post date:** [February 17, 2026, 12:47am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/13 "2026-02-17T00:47:43Z")
> [@kenobi\_65](#): > > It does strike me as interesting that they revived a slogan, and a jingle, which is going to be nostalgic for a lot of people over the age of 60, and probably unknown to anyone younger than that. Is the over-60 crowd their targeted customers? Who else will be buying Chevrolets? ---
**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\ **Post date:** [February 17, 2026, 1:03am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/14 "2026-02-17T01:03:56Z")
I’m of the wrong generation for this kind of nostalgia. I associate Chevy commercials with Bob Seger. [![](https://i.ytimg.com/vi/IocCC1-jeTY/hqdefault.jpg "Chevrolet Trucks "Like A Rock" Commercial") ](https://www.youtube.com/watch?v=IocCC1-jeTY) ---
**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\ **Post date:** [February 17, 2026, 1:05am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/15 "2026-02-17T01:05:55Z")
As long as they don’t bring back “Dodge Fever”. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [February 17, 2026, 1:13am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/16 "2026-02-17T01:13:24Z")
I’m 67. As noted upthread _I’m_ too young to really associate the song w ads from early childhood, much less from my car brand awareness formative tween years. So seemingly now Chevy is chasing the 80yo car buying demographic? Good luck w that. Which is why I concluded they’re doing something else. They’re pursuing the MAGAt market. The folks yearning for an imagined idealized 1950s-ish insular inward looking America they were never alive to see. A 20yo MAGAt can yearn for his imagined version of that. And want a Chevy because of it. And feel vindicated when Brooke in her thick Southern White working class accent sings that there’s no reason to.leave the USA; everywhere else isn’t as good. ---
**Author:** ![Fear\_Itself](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fear_itself/32/19637_2.png) [@Fear\_Itself](https://boards.straightdope.com/u/Fear_Itself)\ **Post date:** [February 17, 2026, 1:44am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/17 "2026-02-17T01:44:05Z")
I would imagine the target demographic has never heard that jingle before. Everything that’s old is new again. ---
**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\ **Post date:** [February 17, 2026, 4:41pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/18 "2026-02-17T16:41:25Z")
> [@Jaycat.again](#): > > Makes me wanna drive my Chevy to the levee. But with global climate change, the levee is dry. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [February 17, 2026, 4:43pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/19 "2026-02-17T16:43:20Z")
> [@LSLGuy](#): > > Which is why I concluded they’re doing something else. They’re pursuing the MAGAt market. That could well be. Yes, the jingle is nostalgic to older consumers, who probably really aren’t their intended market, as many of them aren’t likely to ever buy another car (or at least, another new one). But, it certainly leans into America. ---
**Author:** ![Qadgop\_the\_Mercotan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/qadgop_the_mercotan/32/83_2.png) [@Qadgop\_the\_Mercotan](https://boards.straightdope.com/u/Qadgop_the_Mercotan)\ **Post date:** [February 17, 2026, 4:48pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/20 "2026-02-17T16:48:32Z")
> [@LSLGuy](#): > > I’m 67. As noted upthread _I’m_ too young to really associate the song w ads from early childhood Interesting. I’m 68 and I remember that old song vividly. I could even sing about a third of it, before seeing the video. Just another example of the junk that’s stored in my brain. My dislike for the new version is similar to @Fear_Itself’s reason. Too twangy. Clashes with the old version in my head. [Next page](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726.md?page=2)