# New Chevrolet commercials reviving old slogan **URL:** \ **Category:** Cafe Society\ **Tags:** commercials-ads\ **Created:** [February 16, 2026, 8:17pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726 "2026-02-16T20:17:10Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\ **Post date:** [February 17, 2026, 4:50pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/21 "2026-02-17T16:50:04Z")
> [@kenobi\_65](#): > > That could well be. Yes, the jingle is nostalgic to older consumers, who probably really aren’t their intended market, as many of them aren’t likely to ever buy another car (or at least, another new one). A hyper-patriotic song done in a twangy country style, that’s very much targeting the MAGA crowd. And recycling an old song just means they don’t have to bother coming up with anything new. I doubt nostalgia is the goal here, I expect it’s all lazy convenience. ---
**Author:** ![Dorjan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dorjan/32/12440_2.png) [@Dorjan](https://boards.straightdope.com/u/Dorjan)\ **Post date:** [February 17, 2026, 4:59pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/22 "2026-02-17T16:59:08Z")
> [@Atamasama](#): > > I doubt nostalgia is the goal here, I expect it’s all lazy convenience. The very core of MAGA is rooted in racist/nativist nostalgia (anemoia for the younger folks). That’s where the “Again” comes from. ---
**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\ **Post date:** [February 17, 2026, 5:25pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/23 "2026-02-17T17:25:00Z")
> [@Dorjan](#): > > The very core of MAGA is rooted in racist/nativist nostalgia (anemoia for the younger folks). Sure, but a more generic nostalgia in this case (for a less progressive period in the nation’s history), rather than specific nostalgia for an old commercial they are too young to have seen before. ---
**Author:** ![snowthx](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowthx/32/10660_2.png) [@snowthx](https://boards.straightdope.com/u/snowthx)\ **Post date:** [February 17, 2026, 5:39pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/24 "2026-02-17T17:39:13Z")
“completer”? ---
**Author:** ![Robot\_Arm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/robot_arm/32/18280_2.png) [@Robot\_Arm](https://boards.straightdope.com/u/Robot_Arm)\ **Post date:** [February 17, 2026, 5:51pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/25 "2026-02-17T17:51:09Z")
> [@kenobi\_65](#): > > I also noted that, as part of it, they’ve revived the visual of a Chevrolet “parked” on top of Castle Rock (a.k.a. Castleton Tower) in Utah, which they had done in ads in the '60s and '70s. That’s the part that kinda baffles me. She’s singing about travelling around the country from a place where she’s trapped and can’t move ten feet in any direction. I do kinda wonder about the logistics of creating that commercial. Obviously, the truck and the singer were carried up there by helicopter. Were there hair and makeup people who got her appearance just right, then hid behind the truck when the camera was rolling? Did they have to take the engine out of the truck so the helicopter could lift it? These are probably not the things Chevrolet wants me to be thinking about when I watch their masterpiece. ---
**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\ **Post date:** [February 17, 2026, 5:57pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/26 "2026-02-17T17:57:29Z")
> [@Robot\_Arm](#): > > That’s the part that kinda baffles me. She’s singing about travelling around the country from a place where she’s trapped and can’t move ten feet in any direction. I think the implication is that the Chevy is such a badass vehicle manufacturer, that she’d have no trouble safely getting down in one. (It made it up there, after all.) ---
**Author:** ![Dorjan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dorjan/32/12440_2.png) [@Dorjan](https://boards.straightdope.com/u/Dorjan)\ **Post date:** [February 17, 2026, 6:00pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/27 "2026-02-17T18:00:07Z")
Everything you wanted to know about how it was shot. Both the original with the Impala and the new one: [instagram.com/reel/DUlptYaiCdh/](https://www.instagram.com/reel/DUlptYaiCdh/) In both cases, the helicopters used were more than capable of lifting the vehicles without removing anything. ---
**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\ **Post date:** [February 17, 2026, 6:06pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/28 "2026-02-17T18:06:33Z")
> [@Fear\_Itself](#): > > Yeah, too much Nashville twang in it. I don’t have a problem with the Nashville twang. I have a problem with the autotune. If I want a country jingle, I’ll go with this one. ![](https://img.youtube.com/vi/9s7V8xpiUrs/maxresdefault.jpg)https://www.youtube.com/embed/9s7V8xpiUrs?feature=oembed&wmode=opaque&list=RD9s7V8xpiUrs ---
**Author:** ![gregorio](https://avatars.discourse-cdn.com/v4/letter/g/fbc32d/32.png) [@gregorio](https://boards.straightdope.com/u/gregorio)\ **Post date:** [February 17, 2026, 6:28pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/29 "2026-02-17T18:28:21Z")
Meh. They did it ten years ago, or so, with the cast of Glee. They’ll do it again in another ten years. ---
**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\ **Post date:** [February 17, 2026, 6:59pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/30 "2026-02-17T18:59:33Z")
This isn’t the first time in recent years they’ve repackaged that song for a new generation. This is from just a few years ago. [![](https://img.youtube.com/vi/ylwPlHH3Af4/maxresdefault.jpg "See The USA (Chevrolet Commercial) - Glee Cast Full Performance") ](https://www.youtube.com/watch?v=ylwPlHH3Af4) ETA: I breezed right over the previous post. But here’s the vid. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [February 17, 2026, 6:59pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/31 "2026-02-17T18:59:38Z")
> [@Atamasama](#): > > A hyper-patriotic song done in a twangy country style, that’s very much targeting the MAGA crowd. MAGA is deep-fried America. Funny if trump, the consummate NY carpetbagger type, succeeds in having the South decisively win the Civil War after a ~160 year uneasy truce. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [February 17, 2026, 7:12pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/32 "2026-02-17T19:12:40Z")
> [@Elmer\_J.Fudd](#): > > This is from just a few years ago. And, by “just a few years,” we mean “15 years.” 😉 (That re-recording was done for Chevrolet’s Super Bowl ads in 2011.) ---
**Author:** ![Orwell](https://avatars.discourse-cdn.com/v4/letter/o/dfb087/32.png) [@Orwell](https://boards.straightdope.com/u/Orwell)\ **Post date:** [February 17, 2026, 8:47pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/33 "2026-02-17T20:47:43Z")
I like the commercial and new version of the song. I am familiar with the song, and it’s not from as far back as Dinah Shore. All of the comments about Trump, MAGA and racism - in a thread about a car commercial- make me shake my head. Trump is living in a LOT of heads rent-free. Take a few deep breaths, people. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [February 17, 2026, 9:03pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/34 "2026-02-17T21:03:45Z")
> [@Orwell](#): > > All of the comments about Trump, MAGA and racism - in a thread about a car commercial- make me shake my head. It’s a relevant topic, given that Chevy has decided that now is a good time to revive a tagline and jingle which they hadn’t used in 50-ish years, when people ask, “why now?” But, that said, yeah, Trump sucks the air out of the room in far too many places now. ---
**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\ **Post date:** [February 17, 2026, 9:09pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/35 "2026-02-17T21:09:16Z")
I see Trump skewed American ideas coloring everything. Maybe it’s paranoia, but I look at the actual news and am not so sure. ---
**Author:** ![WildaBeast](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wildabeast/32/6_2.png) [@WildaBeast](https://boards.straightdope.com/u/WildaBeast)\ **Post date:** [February 17, 2026, 9:10pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/36 "2026-02-17T21:10:08Z")
> [@Smapti](#): > > I’m of the wrong generation for this kind of nostalgia. I associate Chevy commercials with Bob Seger. Yeah, when I saw “old slogan” the first thing I thought of was “The Heartbeat of America” (Which I think they used around the same time as “Like a Rock”). ---
**Author:** ![gregorio](https://avatars.discourse-cdn.com/v4/letter/g/fbc32d/32.png) [@gregorio](https://boards.straightdope.com/u/gregorio)\ **Post date:** [February 17, 2026, 9:25pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/37 "2026-02-17T21:25:42Z")
> [@Orwell](#): > > I am familiar with the song, and it’s not from as far back as Dinah Shore. What? Yes it is. There’s even a video up there. > [@kenobi\_65](#): > > Chevy has decided that now is a good time to revive a tagline and jingle which they hadn’t used in 50-ish years Well, 15 years, but yeah. ---
**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\ **Post date:** [February 17, 2026, 9:25pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/38 "2026-02-17T21:25:48Z")
> [@WildaBeast](#): > > Yeah, when I saw “old slogan” the first thing I thought of was “The Heartbeat of America” (Which I think they used around the same time as “Like a Rock”). From what I remember, yes, around the same time. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [February 17, 2026, 9:34pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/39 "2026-02-17T21:34:04Z")
> [@gregorio](#): > > Well, 15 years, but yeah. As that one-shot at the Super Bowl, yes. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [February 17, 2026, 10:29pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/40 "2026-02-17T22:29:57Z")
> [@Orwell](#): > > I like the commercial and new version of the song. I am familiar with the song, and it’s not from as far back as Dinah Shore. So it sounds like you’re suggesting there’s another version after Dinah Shore cited upthread and before the current Brooke Lee version also cited upthread. Which middle version you remember from back whenever. I’m not disagreeing with you, just trying to understand what you’re saying. If I have the right idea, can you add anything more to help us find that version? Roughly when published, who sang it, male or female, style, etc. [Previous page](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726.md?page=1) [Next page](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726.md?page=3)