# New Chevrolet commercials reviving old slogan

**URL:** <https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726>\
**Category:** Cafe Society\
**Tags:** commercials-ads\
**Created:** [February 16, 2026, 8:17pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726 "2026-02-16T20:17:10Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![wolfpup](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpup/32/10618_2.png) [@wolfpup](https://boards.straightdope.com/u/wolfpup)\
**Post date:** [February 17, 2026, 11:06pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/41 "2026-02-17T23:06:16Z")

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I’m totally on board with the nostalgia for Chevy. I recall many commercials in the 60s. One of my very best ever cars was when, at a young age, I bought a brand new 1977 Chevrolet Caprice, trading in a 280Z sports car for it. That was the year of the major Chevy redesign, where it looked very elegant. I drove that 280Z at awesome illegal speeds along highways and biways and eventually decided it just wasn’t for me.

OMG, I loved that Chevy Caprice! Funny story: it had an electro-mechanical clock in the dash that clicked, and my friends ridiculed me when I took it in to the dealership claiming that the clock ticked too loudly, because the car itself was so incredibly quiet. But the dealer in fact replaced it with a clock that was almost silent. I just adored that Chevy! The upholstery was pale blue, and in the middle of the back seat, securely strapped in, was a fuzzy matching pale blue and white teddy bear, named “Chevy Bear”. Yeah, I loved that car!

The car is long gone, along with Chevy Bear, and my youth. 😥

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**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\
**Post date:** [February 17, 2026, 11:41pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/42 "2026-02-17T23:41:55Z")

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Aww. That first new car experience, remembrance. Always a good one. 🙃 loved it!

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**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\
**Post date:** [February 18, 2026, 12:46am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/43 "2026-02-18T00:46:43Z")

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> [@wolfpup](#):
>
> The upholstery was pale blue, and in the middle of the back seat, securely strapped in, was a fuzzy matching pale blue and white teddy bear, named “Chevy Bear”

Hmm. I had to look up pix of that specific model year. But IIRC those were close to the very last years with the couch-like back seats spacious enough for a couple to enjoy together. Horizontally.

Perhaps by then you’d moved beyond needing / wanting to do your girl / woman in the back seat. But installing a stuffed chaperone in the middle seems like a great way to reduce your options.

Having a rendezvous in a modern car is less doable. But where there’s a will there’s a way. And it does have some nostalgia value. Even if your back does hurt the next day. Just sayin’.

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**Author:** ![Orwell](https://avatars.discourse-cdn.com/v4/letter/o/dfb087/32.png) [@Orwell](https://boards.straightdope.com/u/Orwell)\
**Post date:** [February 18, 2026, 1:01am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/44 "2026-02-18T01:01:37Z")

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Sorry I wasn’t clear. I’m not disputing that Dinah Shore did it originally, or that it dates from before 1970. What i meant is that I remember it being on TV in commercials sometime in the 70s or 80s. It seems that Chevrolet has used the song repeatedly, but infrequently, over many decades.

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**Author:** ![SCAdian](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/scadian/32/3292_2.png) [@SCAdian](https://boards.straightdope.com/u/SCAdian)\
**Post date:** [February 18, 2026, 1:31am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/45 "2026-02-18T01:31:41Z")

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> [@Czarcasm](#):
>
> Thank you for correcting a faulty memory.

You’re ahead of me. All I could remember was the first line.

> [@Qadgop\_the\_Mercotan](#):
>
> Frankly I hate it.

I’ve been a country music fan since the '60s, and I agree.

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**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\
**Post date:** [February 18, 2026, 1:48am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/46 "2026-02-18T01:48:59Z")

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Cool. Thanks.

Now we need to find that recoding. Again not disputing your recollection. Just wanting to sleuth out this silly bit of US automotive history.

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**Author:** ![Son\_of\_a\_Rich](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/son_of_a_rich/32/5439_2.png) [@Son\_of\_a\_Rich](https://boards.straightdope.com/u/Son_of_a_Rich)\
**Post date:** [February 18, 2026, 2:35am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/47 "2026-02-18T02:35:40Z")

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Perching a car atop a tall rock formation was a big wow! back then. Now it’s nothing, thanks to AI.

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**Author:** ![Dorjan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dorjan/32/12440_2.png) [@Dorjan](https://boards.straightdope.com/u/Dorjan)\
**Post date:** [February 18, 2026, 2:43am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/48 "2026-02-18T02:43:37Z")

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> [@Orwell](#):
>
> What i meant is that I remember it being on TV in commercials sometime in the 70s or 80s. It seems that Chevrolet has used the song repeatedly, but infrequently, over many decades.

I definitely don’t recall any usage of it in the 80s.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [February 18, 2026, 3:33am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/49 "2026-02-18T03:33:33Z")

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> [@Dorjan](#):
>
> I definitely don’t recall any usage of it in the 80s.

However, a version of it was used in the '70s, for certain.

[![](https://i.ytimg.com/vi/7QRue_pPYE8/hqdefault.jpg "'72 Chevy Nova 'See The USA' Commercial (1971)") ](https://www.youtube.com/watch?v=7QRue_pPYE8)

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**Author:** ![Spoons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spoons/32/3141_2.png) [@Spoons](https://boards.straightdope.com/u/Spoons)\
**Post date:** [February 18, 2026, 3:37am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/50 "2026-02-18T03:37:40Z")

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I don’t live in the US, but I drive a Chevy.

Can I see Ca-na-day in my Chevrolet? 😉

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**Author:** ![wolfpup](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpup/32/10618_2.png) [@wolfpup](https://boards.straightdope.com/u/wolfpup)\
**Post date:** [February 18, 2026, 5:28am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/51 "2026-02-18T05:28:30Z")

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> [@LSLGuy](#):
>
> > [@wolfpup](#):
> >
> > The upholstery was pale blue, and in the middle of the back seat, securely strapped in, was a fuzzy matching pale blue and white teddy bear, named “Chevy Bear”
> 
> Hmm. I had to look up pix of that specific model year. But IIRC those were close to the very last years with the couch-like back seats spacious enough for a couple to enjoy together. Horizontally.

My beautiful Chevy was never disgraced by such dirty antics of which Chevy Bear would not have approved. Why would I so discomfit myself when at the time of the Chevy I was living solo in a very nice 3-bedroom townhouse!

One day one of my coworkers told me he had seen several women in the parking lot peering into my Chevy and commenting on Chevy Bear. I don’t know what they were saying but I like to think the combination of the Chevy and Chevy Bear was an irresistible Chick Magnet! 😁

Maybe it really was. The girl that I met and eventually married was in the Chevy era.

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**Author:** ![Spoons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spoons/32/3141_2.png) [@Spoons](https://boards.straightdope.com/u/Spoons)\
**Post date:** [February 18, 2026, 5:54am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/52 "2026-02-18T05:54:40Z")

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> [@wolfpup](#):
>
> I just adored that Chevy! The upholstery was pale blue, and in the middle of the back seat, securely strapped in, was a fuzzy matching pale blue and white teddy bear, named “Chevy Bear”. Yeah, I loved that car!

Great story! Your Chevy Bear must have been much like my Bullwinkle, a stuffed moose that has been in my vehicles (at least three of them) since the year 2000. He’s been to nine of ten provinces, at least ten American states, and has a few hundred thousand miles under his belt.

Yes, he’s a little stuffed toy, but he’s as much a part of any car I own as the engine is. My friends know not to make fun of him, or me, if I give them a ride. Did you not put Chevy Bear in your next car, as I transferred Bullwinkle from one car to another?

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**Author:** ![wolfpup](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpup/32/10618_2.png) [@wolfpup](https://boards.straightdope.com/u/wolfpup)\
**Post date:** [February 18, 2026, 6:03am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/53 "2026-02-18T06:03:37Z")

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> [@Spoons](#):
>
> Did you not put Chevy Bear in your next car, as I transferred Bullwinkle from one car to another?

No, I didn’t. The unique attraction of Chevy Bear was how closely his fur matched the interior colour scheme of the Chevy. I don’t remember where he came from and I don’t know where he went, I just know that Chevy Bear was with me during those glorious happy days! 😀

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**Author:** ![needscoffee](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/needscoffee/32/1076_2.png) [@needscoffee](https://boards.straightdope.com/u/needscoffee)\
**Post date:** [February 18, 2026, 7:12am UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/54 "2026-02-18T07:12:06Z")

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> [@Atamasama](#):
>
> A hyper-patriotic song done in a twangy country style, that’s very much targeting the MAGA crowd. And recycling an old song just means they don’t have to bother coming up with anything new.

And they can get away with the ridiculously trite “America’s the greatest land of all” by saying they were just using the lyrics that were already there.

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**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\
**Post date:** [February 18, 2026, 12:54pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/55 "2026-02-18T12:54:46Z")

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> [@Spoons](#):
>
> Can I see Ca-na-day in my Chevrolet? 😉

Or Ca-nah-DAH in your Chev-ro-LAH 🤪

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**Author:** ![Ellecram](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ellecram/32/18948_2.png) [@Ellecram](https://boards.straightdope.com/u/Ellecram)\
**Post date:** [February 18, 2026, 1:18pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/56 "2026-02-18T13:18:22Z")

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> [@Orwell](#):
>
> Sorry I wasn’t clear. I’m not disputing that Dinah Shore did it originally, or that it dates from before 1970. What i meant is that I remember it being on TV in commercials sometime in the 70s or 80s. It seems that Chevrolet has used the song repeatedly, but infrequently, over many decades..

I also recall it from the the 1970s and 1980s. I am 68 and would not have been aware of the original.

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**Author:** ![solost](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/solost/32/11776_2.png) [@solost](https://boards.straightdope.com/u/solost)\
**Post date:** [February 18, 2026, 1:38pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/57 "2026-02-18T13:38:05Z")

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> [@LSLGuy](#):
>
> > [@Spoons](#):
> >
> > Can I see Ca-na-day in my Chevrolet? 😉
> 
> Or Ca-nah-DAH in your Chev-ro-LAH 🤪

🎶 Let’s call the whole thing off 😁

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**Author:** ![gregorio](https://avatars.discourse-cdn.com/v4/letter/g/fbc32d/32.png) [@gregorio](https://boards.straightdope.com/u/gregorio)\
**Post date:** [February 18, 2026, 3:50pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/58 "2026-02-18T15:50:20Z")

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As long as it’s an Acadian or a Beaumont.

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**Author:** ![Son\_of\_a\_Rich](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/son_of_a_rich/32/5439_2.png) [@Son\_of\_a\_Rich](https://boards.straightdope.com/u/Son_of_a_Rich)\
**Post date:** [February 18, 2026, 3:51pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/59 "2026-02-18T15:51:05Z")

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See the best place yet,  
In your Chevrolet.

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**Author:** ![gregorio](https://avatars.discourse-cdn.com/v4/letter/g/fbc32d/32.png) [@gregorio](https://boards.straightdope.com/u/gregorio)\
**Post date:** [February 18, 2026, 3:51pm UTC](https://boards.straightdope.com/t/new-chevrolet-commercials-reviving-old-slogan/1027726/60 "2026-02-18T15:51:22Z")

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> [@Spoons](#):
>
> I don’t live in the US, but I drive a Chevy.
> 
> Can I see Ca-na-day in my Chevrolet? 😉

As long as it’s an Acadian or a Beaumont.

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