A hyper-patriotic song done in a twangy country style, that’s very much targeting the MAGA crowd. And recycling an old song just means they don’t have to bother coming up with anything new.
I doubt nostalgia is the goal here, I expect it’s all lazy convenience.
The very core of MAGA is rooted in racist/nativist nostalgia (anemoia for the younger folks). That’s where the “Again” comes from.
Sure, but a more generic nostalgia in this case (for a less progressive period in the nation’s history), rather than specific nostalgia for an old commercial they are too young to have seen before.
“completer”?
That’s the part that kinda baffles me. She’s singing about travelling around the country from a place where she’s trapped and can’t move ten feet in any direction.
I do kinda wonder about the logistics of creating that commercial. Obviously, the truck and the singer were carried up there by helicopter. Were there hair and makeup people who got her appearance just right, then hid behind the truck when the camera was rolling? Did they have to take the engine out of the truck so the helicopter could lift it? These are probably not the things Chevrolet wants me to be thinking about when I watch their masterpiece.
I think the implication is that the Chevy is such a badass vehicle manufacturer, that she’d have no trouble safely getting down in one. (It made it up there, after all.)
Everything you wanted to know about how it was shot. Both the original with the Impala and the new one:
instagram.com/reel/DUlptYaiCdh/
In both cases, the helicopters used were more than capable of lifting the vehicles without removing anything.
I don’t have a problem with the Nashville twang. I have a problem with the autotune.
If I want a country jingle, I’ll go with this one.
Meh.
They did it ten years ago, or so, with the cast of Glee.
They’ll do it again in another ten years.
This isn’t the first time in recent years they’ve repackaged that song for a new generation. This is from just a few years ago.
ETA: I breezed right over the previous post. But here’s the vid.
MAGA is deep-fried America.
Funny if trump, the consummate NY carpetbagger type, succeeds in having the South decisively win the Civil War after a ~160 year uneasy truce.
And, by “just a few years,” we mean “15 years.” 
(That re-recording was done for Chevrolet’s Super Bowl ads in 2011.)
I like the commercial and new version of the song. I am familiar with the song, and it’s not from as far back as Dinah Shore.
All of the comments about Trump, MAGA and racism - in a thread about a car commercial- make me shake my head. Trump is living in a LOT of heads rent-free. Take a few deep breaths, people.
It’s a relevant topic, given that Chevy has decided that now is a good time to revive a tagline and jingle which they hadn’t used in 50-ish years, when people ask, “why now?”
But, that said, yeah, Trump sucks the air out of the room in far too many places now.
I see Trump skewed American ideas coloring everything.
Maybe it’s paranoia, but I look at the actual news and am not so sure.
Yeah, when I saw “old slogan” the first thing I thought of was “The Heartbeat of America” (Which I think they used around the same time as “Like a Rock”).
What? Yes it is. There’s even a video up there.
Well, 15 years, but yeah.
From what I remember, yes, around the same time.
As that one-shot at the Super Bowl, yes.
So it sounds like you’re suggesting there’s another version after Dinah Shore cited upthread and before the current Brooke Lee version also cited upthread. Which middle version you remember from back whenever.
I’m not disagreeing with you, just trying to understand what you’re saying. If I have the right idea, can you add anything more to help us find that version? Roughly when published, who sang it, male or female, style, etc.
