# New Computer shop name

**URL:** <https://boards.straightdope.com/t/new-computer-shop-name/674285>\
**Category:** In My Humble Opinion\
**Created:** [November 19, 2013, 7:28pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285 "2013-11-19T19:28:11Z")\
**Posts on this page:** 16\
**Page:** 3

<div class="post-metadata">

**Author:** ![MrDibble](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mrdibble/32/114_2.png) [@MrDibble](https://boards.straightdope.com/u/MrDibble)\
**Post date:** [November 20, 2013, 9:58am UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/41 "2013-11-20T09:58:59Z")

</div>

> [@filmore](#):
>
> I think the name should be something that non-techies will understand. The person who can understand a techie name probably can fix the problem on their own. When I help my in-laws, they don’t know what’s wrong with their computer. All they know is their computer doesn’t work. They hardly know what a virus is. If a store was called “Computer Virus Removal”, they wouldn’t think of going there since they don’t know they have a virus.
> 
> I wouldn’t focus solely on virus removal unless that’s the only thing you’re going to be doing. What about malware removal? Driver misconfiguration? Registry errors? etc.

Definitely agree with both these thoughts.

Something like CompuFixers or the like would work better. Yes, you’re not going to be doing anything for the guy who comes in with a hardware problem, but better you’re turning people away than people aren’t coming in, I think.

---

<div class="post-metadata">

**Author:** ![Heracles](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/heracles/32/487_2.png) [@Heracles](https://boards.straightdope.com/u/Heracles)\
**Post date:** [November 20, 2013, 11:44am UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/42 "2013-11-20T11:44:36Z")

</div>

- Computer Exorcists (insert daemon joke here)

You say “onsite service only”, but I’m not clear if you mean “customer’s site” or “our own site”. Assuming “customer’s site”:

- PC House Calls
- Computer Pest Control

---

<div class="post-metadata">

**Author:** ![Jophiel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jophiel/32/66_2.png) [@Jophiel](https://boards.straightdope.com/u/Jophiel)\
**Post date:** [November 20, 2013, 2:10pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/43 "2013-11-20T14:10:29Z")

</div>

> [@astro](#):
>
> If you are serious I would not go cute or clever at all. Be very direct.
> 
> “Speedy Computer Virus Removal Experts” or similar. People with locked up PCs are not looking for wordplay in ads. The clearer the better.

I don’t see why it can’t be both. “Virus Busters: Speedy Computer Virus Removal Experts”. Get the point of the business across and have a name to call the place without a five word mouthful. Just make sure both are featured prominently in your ads or signage.

---

<div class="post-metadata">

**Author:** ![Nava](https://avatars.discourse-cdn.com/v4/letter/n/da6949/32.png) [@Nava](https://boards.straightdope.com/u/Nava)\
**Post date:** [November 20, 2013, 2:49pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/44 "2013-11-20T14:49:26Z")

</div>

> [@dracoi](#):
>
> I’ve always thought it would be clever to style one of these shops after a dry cleaning service. Clever both in an intellectual sense - do some fun play on words, return computers in a plastic bag with a hanger, etc. - but also clever in a business sense - you want people to think of you as something they use every month (like a dry cleaner), not just when there’s an emergency.
> 
> I don’t have a specific name to suggest, but I’d brainstorm words related to computers and dry cleaning and then see what domain names are still available using combinations of those words.

I was thinking along these same lines.

Drisk Cleaning

---

<div class="post-metadata">

**Author:** ![lieu](https://avatars.discourse-cdn.com/v4/letter/l/c2a13f/32.png) [@lieu](https://boards.straightdope.com/u/lieu)\
**Post date:** [November 20, 2013, 3:17pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/45 "2013-11-20T15:17:36Z")

</div>

_ChipClip_

Speedy Virus Removal

---

<div class="post-metadata">

**Author:** ![Ludovic](https://avatars.discourse-cdn.com/v4/letter/l/7ab992/32.png) [@Ludovic](https://boards.straightdope.com/u/Ludovic)\
**Post date:** [November 20, 2013, 3:18pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/46 "2013-11-20T15:18:25Z")

</div>

> [@Nava](#):
>
> I was thinking along these same lines.
> 
> Drisk Cleaning

Let me guess, you liked the movie “Lucky Number Slevin”? :::shudder:::

---

<div class="post-metadata">

**Author:** ![DirkGntly](https://avatars.discourse-cdn.com/v4/letter/d/d9b06d/32.png) [@DirkGntly](https://boards.straightdope.com/u/DirkGntly)\
**Post date:** [November 20, 2013, 3:29pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/47 "2013-11-20T15:29:04Z")

</div>

ByteMe Computer Cleaning

---

<div class="post-metadata">

**Author:** ![filmore](https://avatars.discourse-cdn.com/v4/letter/f/7993a0/32.png) [@filmore](https://boards.straightdope.com/u/filmore)\
**Post date:** [November 20, 2013, 3:40pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/48 "2013-11-20T15:40:30Z")

</div>

> [@Jophiel](#):
>
> I don’t see why it can’t be both. “Virus Busters: Speedy Computer Virus Removal Experts”. Get the point of the business across and have a name to call the place without a five word mouthful. Just make sure both are featured prominently in your ads or signage.

The problem with getting too specific with virus removal in the name is that you limit the audience to people who know they have a virus and need virus removal, yet can’t do it themselves. If they have the skill to determine it’s a virus and not some other problem, then likely they have the skill to clean it up.

It’s like if you had an auto repair shop called ‘Water Pump Replacement’. It would only serve that subset of people who could do the problem determination to figure out their problem is from the water pump but not want to change it themselves. However, most people can’t do the problem determination. They just know the car doesn’t work.

Most lay people just know their computer is not working right or working slowly. They don’t know why or how to figure out the problem. Maybe it’s slow because some legitimate process is using 100% of the CPU or because the apps are using all the memory and causing the disk to swap. There’s lots of reasons for problems other than a virus.

When Grandma’s computer isn’t working, she hasn’t a clue what the problem could be. She would be more likely to go to “The Computer Fixit Guy” than “Computer Virus Removal” because she doesn’t know what a computer virus is, much less if her computer actually has a virus.

---

<div class="post-metadata">

**Author:** ![DirkGntly](https://avatars.discourse-cdn.com/v4/letter/d/d9b06d/32.png) [@DirkGntly](https://boards.straightdope.com/u/DirkGntly)\
**Post date:** [November 20, 2013, 3:53pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/49 "2013-11-20T15:53:02Z")

</div>

The Broken Computer  
tagline: seriously, we can fix it

---

<div class="post-metadata">

**Author:** ![control-z](https://avatars.discourse-cdn.com/v4/letter/c/eada6e/32.png) [@control-z](https://boards.straightdope.com/u/control-z)\
**Post date:** [November 20, 2013, 4:26pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/50 "2013-11-20T16:26:51Z")

</div>

**PC TUNE-UP**  
Computer repair, cleanup, and virus removal

---

<div class="post-metadata">

**Author:** ![Doctor\_Jackson](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/doctor_jackson/32/32_2.png) [@Doctor\_Jackson](https://boards.straightdope.com/u/Doctor_Jackson)\
**Post date:** [November 20, 2013, 6:29pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/51 "2013-11-20T18:29:43Z")

</div>

**P** eni **C** illin

The cure for your sick PC.

---

<div class="post-metadata">

**Author:** ![Colophon](https://avatars.discourse-cdn.com/v4/letter/c/f05b48/32.png) [@Colophon](https://boards.straightdope.com/u/Colophon)\
**Post date:** [November 20, 2013, 6:34pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/52 "2013-11-20T18:34:58Z")

</div>

Onsite service? Call yourself the Bug Bears and have the techs turn up in [this costume](http://images.halloweencostumes.com/products/12284/1-1/realistic-brown-bear-costume.jpg). 🙂

---

<div class="post-metadata">

**Author:** ![sitchensis](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sitchensis/32/4892_2.png) [@sitchensis](https://boards.straightdope.com/u/sitchensis)\
**Post date:** [November 20, 2013, 6:39pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/53 "2013-11-20T18:39:18Z")

</div>

I started searching google and many of these names are already taken. I’m not sure of the law but “Prompt PC” was a name I thought of but it seems to be a european company.

---

<div class="post-metadata">

**Author:** ![lieu](https://avatars.discourse-cdn.com/v4/letter/l/c2a13f/32.png) [@lieu](https://boards.straightdope.com/u/lieu)\
**Post date:** [November 20, 2013, 6:41pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/54 "2013-11-20T18:41:39Z")

</div>

Yeah, I’d thought of _TechMate_ but it’s taken too.

---

<div class="post-metadata">

**Author:** ![lieu](https://avatars.discourse-cdn.com/v4/letter/l/c2a13f/32.png) [@lieu](https://boards.straightdope.com/u/lieu)\
**Post date:** [November 22, 2013, 2:00pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/55 "2013-11-22T14:00:20Z")

</div>

_Virus? Hire us!_

---

<div class="post-metadata">

**Author:** ![Rattle\_and\_Hum](https://avatars.discourse-cdn.com/v4/letter/r/eb8c5e/32.png) [@Rattle\_and\_Hum](https://boards.straightdope.com/u/Rattle_and_Hum)\
**Post date:** [November 22, 2013, 3:16pm UTC](https://boards.straightdope.com/t/new-computer-shop-name/674285/56 "2013-11-22T15:16:55Z")

</div>

Topless Computer Repair (make sure no one on staff wears a cap while working)

[Previous page](https://boards.straightdope.com/t/new-computer-shop-name/674285.md?page=2)
