# New Toyota Japan Ad with Topless Model

**URL:** <https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462>\
**Category:** Cafe Society\
**Created:** [August 24, 2012, 6:54am UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462 "2012-08-24T06:54:06Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![fumster](https://avatars.discourse-cdn.com/v4/letter/f/e9c0ed/32.png) [@fumster](https://boards.straightdope.com/u/fumster)\
**Post date:** [August 24, 2012, 3:10pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/21 "2012-08-24T15:10:15Z")

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What kind of tranny in that car?

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**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [August 24, 2012, 3:14pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/22 "2012-08-24T15:14:09Z")

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MANual, I assume.

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**Author:** ![fumster](https://avatars.discourse-cdn.com/v4/letter/f/e9c0ed/32.png) [@fumster](https://boards.straightdope.com/u/fumster)\
**Post date:** [August 24, 2012, 3:36pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/23 "2012-08-24T15:36:45Z")

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> [@Bryan\_Ekers](#):
>
> MANual, I assume.

Stick shift?

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**Author:** ![tdn](https://avatars.discourse-cdn.com/v4/letter/t/94ad74/32.png) [@tdn](https://boards.straightdope.com/u/tdn)\
**Post date:** [August 24, 2012, 4:00pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/24 "2012-08-24T16:00:14Z")

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> [@MostlyClueless](#):
>
> Yes, there’ll be the usual ‘but it has people talking about it, so it must work!’- argument, but right here I’m not buying it.

Well, it was a ballsy move.

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**Author:** ![Rachellelogram](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rachellelogram/32/8689_2.png) [@Rachellelogram](https://boards.straightdope.com/u/Rachellelogram)\
**Post date:** [August 24, 2012, 4:22pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/25 "2012-08-24T16:22:41Z")

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Assuredly a dude. But a very pretty dude. _Very._ 😃

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**Author:** ![Esox\_Lucius](https://avatars.discourse-cdn.com/v4/letter/e/848f3c/32.png) [@Esox\_Lucius](https://boards.straightdope.com/u/Esox_Lucius)\
**Post date:** [August 24, 2012, 4:40pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/26 "2012-08-24T16:40:02Z")

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> [@Chicagojeff](#):
>
> And.. was she just very flat chested.. or was that suppose to be a dude who fooled you? Gotta go back and look at the film again..

It’s a clever optical illusion. Look closely and you’ll see a car in the background.

> [@JpnDude](#):
>
> The campaign tagline, “Turn Your Rear to Common Sense”, isn’t very appealing either.

You have to admit that they were thinking outside the box.

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**Author:** ![Joey\_P](https://avatars.discourse-cdn.com/v4/letter/j/919ad9/32.png) [@Joey\_P](https://boards.straightdope.com/u/Joey_P)\
**Post date:** [August 24, 2012, 4:50pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/27 "2012-08-24T16:50:40Z")

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[Here’s](http://www.youtube.com/watch?v=1EX9_eVJ4ig&feature=relmfu) a very short behind the scenes/interview type thing at the shoot.

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**Author:** ![Gatopescado](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gatopescado/32/5711_2.png) [@Gatopescado](https://boards.straightdope.com/u/Gatopescado)\
**Post date:** [August 24, 2012, 4:59pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/28 "2012-08-24T16:59:53Z")

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Thats Nuts!

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**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\
**Post date:** [August 24, 2012, 5:01pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/29 "2012-08-24T17:01:23Z")

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“Austin Powers: That ain’t no woman! It’s a man, man!”

But perhaps not a man’s man. Or a gentleman’s gentleman. Not even a girly girl.

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [August 24, 2012, 5:58pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/30 "2012-08-24T17:58:55Z")

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So I guess Toyota’s message is you should always check under the hood?

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**Author:** ![simster](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/simster/32/1047_2.png) [@simster](https://boards.straightdope.com/u/simster)\
**Post date:** [August 24, 2012, 6:58pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/31 "2012-08-24T18:58:15Z")

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> [@Little\_Nemo](#):
>
> So I guess Toyota’s message is you should always check under the hood?

I’m thinking its more ‘bait and switch’ and while it might look good leaving, its going to piss you off when you get close enough to look at it.

(not that I was, but face it - if you were expecting one thing, and you get handed something else entirely, even while you may be happy with what you got, it wasn’t what you ordered)

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**Author:** ![Barking\_Dog](https://avatars.discourse-cdn.com/v4/letter/b/ccd318/32.png) [@Barking\_Dog](https://boards.straightdope.com/u/Barking_Dog)\
**Post date:** [August 24, 2012, 8:14pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/32 "2012-08-24T20:14:29Z")

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> [@Frylock](#):
>
> Why would a japanese market make a non-japanese model surprising? Ever seen an American commercial with a non-American model in it?

I don’t know. What’s a non-american model look like? What’s an american model look like for that matter? We are what you’d call, a non-homogenous culture, after all. Unlike, say, Japan for instance.

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**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\
**Post date:** [August 24, 2012, 8:17pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/33 "2012-08-24T20:17:40Z")

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Their next commercial will be an endorsement by Eddie Murphy.

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**Author:** ![ministryman](https://avatars.discourse-cdn.com/v4/letter/m/f6c823/32.png) [@ministryman](https://boards.straightdope.com/u/ministryman)\
**Post date:** [August 24, 2012, 8:54pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/34 "2012-08-24T20:54:01Z")

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> [@Czarcasm](#):
>
> It loses something in the translation. The car is supposed to be stylish…but not for everyone.

Just like the dude…

They probably should have played “Dude Looks like a Lady” in the background…

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**Author:** ![Intergalactic\_Gladiator](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/intergalactic_gladiator/32/112_2.png) [@Intergalactic\_Gladiator](https://boards.straightdope.com/u/Intergalactic_Gladiator)\
**Post date:** [August 24, 2012, 9:07pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/35 "2012-08-24T21:07:58Z")

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The model is pretty good looking, but is not really my type.

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**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\
**Post date:** [August 25, 2012, 5:02am UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/36 "2012-08-25T05:02:30Z")

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> [@Frylock](#):
>
> Why would a japanese market make a non-japanese model surprising? Ever seen an American commercial with a non-American model in it?

While I’m sure I’ve seen models from other countries in American ads, there’s really no way for me to tell since all sorts of ethnicities live in America. Japan is mostly, well, Japanese people.

In fact, from the tag line in the OP “and probably not in the way you would think,” I thought the debate was going to be about using an obviously foreign model. Japan is widely rumored to be rather xenophobic.

(I say “rumored” to allow more knowledgeable Dopers to chime in, like maybe even the OP.)

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**Author:** ![Zebra](https://avatars.discourse-cdn.com/v4/letter/z/c0e974/32.png) [@Zebra](https://boards.straightdope.com/u/Zebra)\
**Post date:** [August 25, 2012, 5:13am UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/37 "2012-08-25T05:13:27Z")

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But the radio only plays [this song.](http://www.youtube.com/watch?v=Rwkq48UetR8)

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**Author:** ![crypto](https://avatars.discourse-cdn.com/v4/letter/c/b3f665/32.png) [@crypto](https://boards.straightdope.com/u/crypto)\
**Post date:** [August 25, 2012, 5:45am UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/38 "2012-08-25T05:45:20Z")

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This is odd in so many ways.

I will admit I missed the man thing until he turned aeound the first time. When you watch it the second time you can clearly see his man-junk in the trunk (he should have even selling volkswagons) in the pouch of his man-ties.

It was like a 30 second crying game. I wouldn’t buy the car because of that ad. And it has no homophobic reasons for me… I just feel like they are being duplicitous about the commercial, leaving me with a bad impression of this vehicle in general and Toyota specifically.

I watched that 5 minute scenes behind the commercial, and it’s not even an american. It’s an Israeli. Not that that makes any difference to us Americans. Everyone basically pops up here.

Has there been any reaction to it in japan, good or bad? I thought Japan had a pretty conservative culture.

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**Author:** ![DKW](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dkw/32/3118_2.png) [@DKW](https://boards.straightdope.com/u/DKW)\
**Post date:** [August 25, 2012, 10:12am UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/39 "2012-08-25T10:12:21Z")

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The _really_ sad thing is, I would’ve had the exact same reaction if it was a woman…i.e., “whatever”.

I do not and never have hypersexualized female breasts. I find “topless” one of the most useless words in the English language. I have absolutely no idea why the nipple’s visibility makes all the difference in the universe, and I’m _especially_ baffled as to why the female nipple gets this treatment but the male nipple, _which looks exactly the same_…doesn’t register at all. (I seriously doubt that lactation has anything to do with it.) I find ANY equivalency whatsoever with any amount of genitalia, male or female, to be utter lunacy.

_Total body_. Up and down, front and back. Watch any Playboy video. It’s not a mystery.

As for the ad…well, nothing I didn’t already know. Japan has a thing for weird commercials. And androgynous dudes; they’re the ones who invented visual kei, remember? Don’t think it’s gonna help sell cars, but you never know.

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**Author:** ![Lamia](https://avatars.discourse-cdn.com/v4/letter/l/8e7dd6/32.png) [@Lamia](https://boards.straightdope.com/u/Lamia)\
**Post date:** [August 25, 2012, 2:31pm UTC](https://boards.straightdope.com/t/new-toyota-japan-ad-with-topless-model/632462/40 "2012-08-25T14:31:27Z")

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> [@Chicagojeff](#):
>
> What was odd was.. if it’s a commercial for the japanese market.. why not a japanese model?

It’s not unusual for Japanese ads to feature Western models. When I was living there (nearly 10 years ago, so things may be different now) then it was my impression that _most_ ads on Japanese TV had Asian models/actors, but it was common enough to see non-Asians. It’s not like the Japanese aren’t used to seeing white people in the media; they get a lot of American movies and TV shows over there.

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