# new UPS logo. **URL:** \ **Category:** Cafe Society\ **Created:** [April 14, 2003, 11:13pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752 "2003-04-14T23:13:30Z")\ **Posts on this page:** 11\ **Page:** 2
**Author:** ![Casey1505](https://avatars.discourse-cdn.com/v4/letter/c/dc4da7/32.png) [@Casey1505](https://boards.straightdope.com/u/Casey1505)\ **Post date:** [April 15, 2003, 6:33pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752/21 "2003-04-15T18:33:45Z")
The new logo is faster. Didn’t you see the commercial? [see it here](http://www.dalejarrett.com/multimedia.asp) ---
**Author:** ![Nangleator](https://avatars.discourse-cdn.com/v4/letter/n/e19adc/32.png) [@Nangleator](https://boards.straightdope.com/u/Nangleator)\ **Post date:** [April 15, 2003, 6:53pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752/22 "2003-04-15T18:53:01Z")
FTG said: > [@](#): > > Logo changes like this are standard stupid Dilbert-world idiocy. They probably paid a consultant company some money to come up with ideas for image changes, it suggested the new logo, the company has to make the changes else it will appear to have wasted the money, etc. My company just used the same agency for the same Dilbert-esque reason. Funny thing is, the swoop on the shield of the UPS logo looks REALLY familiar. Must be a coincidence. ---
**Author:** ![stolichnaya](https://avatars.discourse-cdn.com/v4/letter/s/bcef8e/32.png) [@stolichnaya](https://boards.straightdope.com/u/stolichnaya)\ **Post date:** [April 15, 2003, 8:59pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752/23 "2003-04-15T20:59:41Z")
Everything’s got a swoop now. Eh, I like it okay. It keeps the equity of the old logo while updating the whole piece. I don’t really like the arc, simply because it’s overdone. The old logo _was_ out of date, but not so egregiously that they had to go and do this. However, the MBEtc aquisition and the launch of a new campaign makes it possible to drop in a logo change, if they were ever going to. When you figure that about a hundred people had decision making input on this, it starts looking a heck of a lot better. WRT the falcons logo, no kidding. 75% of the new sports logos out there look like they were designed by the same person. I really liked the old Falcons logo, it was distinctive. It seemed very 80’s for some reason, but I got no problem with that. ---
**Author:** ![White\_Lightning](https://avatars.discourse-cdn.com/v4/letter/w/f04885/32.png) [@White\_Lightning](https://boards.straightdope.com/u/White_Lightning)\ **Post date:** [April 15, 2003, 9:14pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752/24 "2003-04-15T21:14:03Z")
I can’t believe anyone’s complaining about the Falcons logo change. When I saw the new one I thought to myself, ‘that’s it?’ It’s the _same logo_. I think UPS changed their logo because they were afraid of terrorists buying their old uniforms on eBay. ---
**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\ **Post date:** [April 15, 2003, 9:21pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752/25 "2003-04-15T21:21:52Z")
Why would Boeing’s problems and Atlanta being a major air hub have anything to do with moving the HQ? There are the people in suits. Nothing to do with planes and such. ---
**Author:** ![GUINNESS](https://avatars.discourse-cdn.com/v4/letter/g/e495f1/32.png) [@GUINNESS](https://boards.straightdope.com/u/GUINNESS)\ **Post date:** [April 16, 2003, 12:33am UTC](https://boards.straightdope.com/t/new-ups-logo/168752/26 "2003-04-16T00:33:10Z")
…i like the new Falcons logo…you can see the F much more clearly… ---
**Author:** ![jackelope](https://avatars.discourse-cdn.com/v4/letter/j/a6a055/32.png) [@jackelope](https://boards.straightdope.com/u/jackelope)\ **Post date:** [April 16, 2003, 1:50am UTC](https://boards.straightdope.com/t/new-ups-logo/168752/27 "2003-04-16T01:50:16Z")
> [@](#): > > \*Originally posted by GUINNESS \* > \*\*…i like the new Falcons logo…you can see the F much more clearly… \*\* OH. MY. GOD. After 31 years of rooting for the Falcons rain or shine (mostly rain)… After being such a dedicated fan that I’ve listened to many games on _Internet radio_ on a 28.8 dialup because that was the only way to hear them… I never, ever noticed that the logo was an _F_ for _Falcons_. :smack: That’s incredible; thanks for pointing it out. I still don’t like the new one though. ---
**Author:** ![Gozu\_Tashoya](https://avatars.discourse-cdn.com/v4/letter/g/7993a0/32.png) [@Gozu\_Tashoya](https://boards.straightdope.com/u/Gozu_Tashoya)\ **Post date:** [April 16, 2003, 2:48am UTC](https://boards.straightdope.com/t/new-ups-logo/168752/28 "2003-04-16T02:48:22Z")
Me, I think the UPS logo is their way of displaying - publically, for a change - their shift away from giving a rat’s ass about residential customers. I always thought the package on their old logo was supposed to be a present. (Nothing more personal than a present, right?) The removal of the present, then, would indicative of their shift away from smaller customers and personal service to focusing all their efforts on corporate clients. Hey, at least it’s a theory consistent with their advertising and people’s experiences with the company. 🙂 ---
**Author:** ![Harvey\_The\_Heavy](https://avatars.discourse-cdn.com/v4/letter/h/c5a1d2/32.png) [@Harvey\_The\_Heavy](https://boards.straightdope.com/u/Harvey_The_Heavy)\ **Post date:** [April 16, 2003, 10:38am UTC](https://boards.straightdope.com/t/new-ups-logo/168752/29 "2003-04-16T10:38:41Z")
I like the new logo. I always thought it was overdue for an update. In a few years we’ll have forgotten all about the string logo. ---
**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\ **Post date:** [April 16, 2003, 4:13pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752/30 "2003-04-16T16:13:54Z")
> [@](#): > > \*Originally posted by mobo85 \* > the golden arches of McDonald’s? The placement of the company’s name has moved around, but the yellow M itself hasn’t You do know, don’t you that the golden arches didn’t always form an _M_, right? [See picture at bottom of page](http://www.mcdonalds.com/corporate/info/history/index.html) ---
**Author:** ![Jerrybear](https://avatars.discourse-cdn.com/v4/letter/j/8c91f0/32.png) [@Jerrybear](https://boards.straightdope.com/u/Jerrybear)\ **Post date:** [April 16, 2003, 7:32pm UTC](https://boards.straightdope.com/t/new-ups-logo/168752/31 "2003-04-16T19:32:09Z")
Yeah, McDonald’s used to just have one golden arch instead of the two arches forming an “M.” As far as a company whose logo has not changed (at least not much) what about Coca Cola? The script “Coca-Cola” has not really changed all that much over the years. Also, the Ford oval logo has not changed very much. [Previous page](https://boards.straightdope.com/t/new-ups-logo/168752.md?page=1)