# Nike commercial... **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [April 3, 2001, 3:54pm UTC](https://boards.straightdope.com/t/nike-commercial/60653 "2001-04-03T15:54:45Z")\ **Posts on this page:** 8\ **Page:** 1
**Author:** ![ChiefScott](https://avatars.discourse-cdn.com/v4/letter/c/58f4c7/32.png) [@ChiefScott](https://boards.straightdope.com/u/ChiefScott)\ **Post date:** [April 3, 2001, 3:54pm UTC](https://boards.straightdope.com/t/nike-commercial/60653/1 "2001-04-03T15:54:45Z")
OK. There’s a new spot out which has the tag line: Nike loves runners. The premise of the commercial is there’s this woman jogging in place and two, supposedly, Nike employees attempt to help her cross a street. As one of these yutzes steps into the street, he’s hit by a car. A low camera angle shows the car careen into him as its brakes squeal. Quick cut to the river’s perspective: you see the yutz hit and break the windshield. I find this commercial disturbing. It actually startled me quite seriously the first time I saw it. Now I know you advertising types will say, “You remembered the commercial, didn’t you?” and I know that’s the goal of the commercial… But isn’t there a line which shouldn’t be crossed in “shock” commercials? ---
**Author:** ![beagledave](https://avatars.discourse-cdn.com/v4/letter/b/6de8d8/32.png) [@beagledave](https://boards.straightdope.com/u/beagledave)\ **Post date:** [April 3, 2001, 4:08pm UTC](https://boards.straightdope.com/t/nike-commercial/60653/2 "2001-04-03T16:08:44Z")
I did a quick look see at [adcritic.com](http://adcritic.com) with no luck. Anyone else have a link? ---
**Author:** ![Necros](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/necros/32/11086_2.png) [@Necros](https://boards.straightdope.com/u/Necros)\ **Post date:** [April 3, 2001, 4:35pm UTC](https://boards.straightdope.com/t/nike-commercial/60653/3 "2001-04-03T16:35:14Z")
I don’t think this is a Nike ad, IIRC. I think it’s an ad from by a shoe store. And why can’t I think of what it is? It’s not Foot Locker, it’s not Just for Feet, it’s…some other company. Or I could be wrong. But I got the distinct impression when I saw that commercial the other night, that is for a retailer, not a manufacturer, of shoes. I kind of like the commercial, though. But I would. But my confusion obviously means it didn’t make me remember the advertiser too well. ---
**Author:** ![Tommy\_the\_Cat](https://avatars.discourse-cdn.com/v4/letter/t/74df32/32.png) [@Tommy\_the\_Cat](https://boards.straightdope.com/u/Tommy_the_Cat)\ **Post date:** [April 3, 2001, 5:13pm UTC](https://boards.straightdope.com/t/nike-commercial/60653/4 "2001-04-03T17:13:07Z")
IIRC it is for a store called The Finish Line. ---
**Author:** ![JeffB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jeffb/32/188_2.png) [@JeffB](https://boards.straightdope.com/u/JeffB)\ **Post date:** [April 3, 2001, 5:21pm UTC](https://boards.straightdope.com/t/nike-commercial/60653/5 "2001-04-03T17:21:53Z")
It is Finish Line. You can see the commercial on their [website](http://www.finishline.com/ourCompany.asp?SID=234B1483281311D5B4E200508BEEC954#). It’s the one called “Don’t Walk.” ---
**Author:** ![Bear\_Nenno](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bear_nenno/32/3358_2.png) [@Bear\_Nenno](https://boards.straightdope.com/u/Bear_Nenno)\ **Post date:** [April 3, 2001, 6:12pm UTC](https://boards.straightdope.com/t/nike-commercial/60653/6 "2001-04-03T18:12:56Z")
Shouldn’t you be out swabbing a deck or something instead of sitting on your butt watching tv all day??? 😃 ---
**Author:** ![JeffB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jeffb/32/188_2.png) [@JeffB](https://boards.straightdope.com/u/JeffB)\ **Post date:** [April 3, 2001, 6:37pm UTC](https://boards.straightdope.com/t/nike-commercial/60653/7 "2001-04-03T18:37:47Z")
I think the Chief is now officially a desk jockey. ---
**Author:** ![Rilchiam](https://avatars.discourse-cdn.com/v4/letter/r/2bfe46/32.png) [@Rilchiam](https://boards.straightdope.com/u/Rilchiam)\ **Post date:** [April 5, 2001, 6:13am UTC](https://boards.straightdope.com/t/nike-commercial/60653/8 "2001-04-05T06:13:30Z")
Okay…so how long before we hear “It appeared that the children were trying to imitate the commercial for a shoe store called Finish Line, in which a pedestrian…”