In in the interest of full disclosure, I work in marketing. Direct response marketing, to be exact…which means GASP! I work on putting together direct mail pieces. MUAHAHAHAHAHAAAA!!!
On the bright side, for our major client, we only send mailings to current customers (we are in customer retention, not acquisition), and we have a crack analytics department that models people to predict when they are, say, six months out from likely being interested in purchasing a new car. In other words, although it obviously isn’t 100% accurate, you should only be seeing our mailings if you are in market.
That having been said…I think unsolicited sales calls are the spawn of the devil. Not sure if it is better or worse than SPAM. Well, at least with calls, there is a working (pretty much) Do Not Call list in play. And you can’t get viruses…so, yeah…sales calls bad, SPAM worse.
But…I’m fine with market research surveys. I’ve always been interested in research. Plus, I figure if I’m sending out surveys, it’s my duty to take them. I don’t get the being rude to surveyors, though…if you tell them you aren’t interested, they say “Thank You,” and let you go. In all the professional research firms I’ve dealt with, not a single one has a “The respondent must decline the survey three times” rule or anything like that, unlike sales calls. If they try to force you to stay on the line and finish, it’s either a sales call or unprofessional. And I say go ahead and be rude to those groups.
Case in point: my bank called my cell (while I was at work) to get my opinions on some product line. I actually told them I couldn’t participate at that time, but if they called the same time the next day, I’d be likely to participate. I’ve found that legitimate researchers will return the call, while sales folks will not (not always the case though). Sure enough, they called back the next day, asked me my age, and said “Thank you.” That was it.
On a side note, and I’m sure a lot of you are aware of this, a lot of the market research calls are screeners for focus groups. You answer a few simple questions, and if you meet the requirements, you get invited to participate in a two-hour discussion for anywhere from $60 to $200. Usually in the evening or over lunch. Not bad.
Regardless, really don’t see the point in bring rude to legit research groups, marketing or otherwise.