# No nookie for Jack **URL:** \ **Category:** Cafe Society\ **Created:** [August 16, 2012, 9:20am UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657 "2012-08-16T09:20:40Z")\ **Posts on this page:** 12\ **Page:** 2
**Author:** ![Boyo\_Jim](https://avatars.discourse-cdn.com/v4/letter/b/87869e/32.png) [@Boyo\_Jim](https://boards.straightdope.com/u/Boyo_Jim)\ **Post date:** [August 16, 2012, 5:44pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/21 "2012-08-16T17:44:19Z")
> [@Enderw24](#): > > It was actually Nono Okie, which was Lennon’s pet name for Yoko. It’s a re-write of the Broadway play “No No Nanette” set in Oklahoma City. ---
**Author:** ![psiekier](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/psiekier/32/116_2.png) [@psiekier](https://boards.straightdope.com/u/psiekier)\ **Post date:** [August 16, 2012, 6:15pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/22 "2012-08-16T18:15:31Z")
> [@Boyo\_Jim](#): > > It’s a re-write of the Broadway play “No No Nanette” set in Oklahoma City. Mrs. In-The-Box just misspelled “[Mononoke](http://en.wikipedia.org/wiki/Princess_Mononoke)”. That’s why Jack looks so puzzled at first. ---
**Author:** ![Kimballkid](https://avatars.discourse-cdn.com/v4/letter/k/b5a626/32.png) [@Kimballkid](https://boards.straightdope.com/u/Kimballkid)\ **Post date:** [August 16, 2012, 6:52pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/23 "2012-08-16T18:52:10Z")
Boy, that woman sure gets around in commercial land. ---
**Author:** ![Kimstu](https://avatars.discourse-cdn.com/v4/letter/k/ecd19e/32.png) [@Kimstu](https://boards.straightdope.com/u/Kimstu)\ **Post date:** [August 16, 2012, 6:56pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/24 "2012-08-16T18:56:18Z")
> [@Drunky\_Smurf](#): > > Well the commercial is about a cold-hearted bitch who thinks it’s ok to emotionally and physically manipulate men just because she didn’t get her way at a stupid game and got her po wittle feewings hurt. 😕 I may be missing something here because I haven’t seen the commercial, but I thought from the OP’s summary that a key “plot” point was that the husband was trying to **cheat** at the game. (That is, he claimed that “swavory” was a word, which it ain’t.) Mind you, I’m not claiming that threatening suspension of conjugal privileges is a commensurate response to attempted cheating at Scrabble, but it’s not as though the husband won the game fair and square and the wife just gratuitously threw a tantrum about it. In short, I think your emotional investment in the issue of misandrist unfairness in television commercials may have led you to misinterpret the sequence of events a little bit. ---
**Author:** ![The\_Controvert](https://avatars.discourse-cdn.com/v4/letter/t/dec6dc/32.png) [@The\_Controvert](https://boards.straightdope.com/u/The_Controvert)\ **Post date:** [August 16, 2012, 7:03pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/25 "2012-08-16T19:03:43Z")
They’re not playing Scrabble. Scrabble uses a square board and tiles. They’re playing on an octagonal board with octagonal tiles. Who knows what the rules are for their game? How do we know “swavory” is cheating? And if Jack had the letters for “swavory”, why not just spell “savory”? Oh, right… it’s a TV commercial. ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [August 16, 2012, 7:06pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/26 "2012-08-16T19:06:07Z")
I like the commercial, and the sandwich is actually pretty good. So - win/win. ---
**Author:** ![Biffy\_the\_Elephant\_Shrew](https://avatars.discourse-cdn.com/v4/letter/b/e47c2d/32.png) [@Biffy\_the\_Elephant\_Shrew](https://boards.straightdope.com/u/Biffy_the_Elephant_Shrew)\ **Post date:** [August 16, 2012, 7:43pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/27 "2012-08-16T19:43:23Z")
Surely this is a reference to the legendary [Masked Marauders](http://www.youtube.com/watch?v=7aXvQ6cg9Vs). ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [August 16, 2012, 8:16pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/28 "2012-08-16T20:16:13Z")
Wow. I have that album! ---
**Author:** ![Sir\_T-Cups](https://avatars.discourse-cdn.com/v4/letter/s/ed655f/32.png) [@Sir\_T-Cups](https://boards.straightdope.com/u/Sir_T-Cups)\ **Post date:** [August 16, 2012, 8:17pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/29 "2012-08-16T20:17:00Z")
The funny thing about advertising and what commercials are/their purpose is played out completely in this thread and this thread alone. > [@Shodan](#): > > Another one of those commercials I don’t get. “Eat at Jack’s and you won’t get laid” - this sells waffles? …is how most people think commercials _should_ work > [@gazpacho](#): > > Sure it does. It is a funny commercial. It makes people happy and so they have generally good feelings about Jack in the Box because of it. It is about all you can ask for from an ad for fast food. …is how most commercials _do_ work. IMO there really isn’t a right or wrong viewpoint, just funny how it played out here ---
**Author:** ![Kimstu](https://avatars.discourse-cdn.com/v4/letter/k/ecd19e/32.png) [@Kimstu](https://boards.straightdope.com/u/Kimstu)\ **Post date:** [August 16, 2012, 8:34pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/30 "2012-08-16T20:34:26Z")
> [@The\_Controvert](#): > > They’re not playing Scrabble. Scrabble uses a square board and tiles. They’re playing on an octagonal board with octagonal tiles. Who knows what the rules are for their game? How do we know “swavory” is cheating? Thanks a heap, you just made me go actually watch the silly commercial. 😉 Well, we don’t know for certain what counts as cheating, of course, but the game seems to be pretty obviously a copyright-infringement-dodging take-off on Scrabble, with an ordinary square grid for the crosswords despite the snazzy-looking octagonal tiles. And the point seems to be that you’re supposed to spell actual English words, just as in Scrabble. > [@The Controvert](#): > > And if Jack had the letters for “swavory”, why not just spell “savory”? That one’s an easy guess: he needed the extra letter to reach the triple-word-score space. Anyway, I completely agree with previous posters that the only real point of the ad is to generate some buzz about Jack in the Box, so I doubt that either the rules of “StopSignScrabble” or the individual psychology and marital relationship of the protagonists are going to stand up to any serious analysis. ---
**Author:** ![Boyo\_Jim](https://avatars.discourse-cdn.com/v4/letter/b/87869e/32.png) [@Boyo\_Jim](https://boards.straightdope.com/u/Boyo_Jim)\ **Post date:** [August 16, 2012, 8:44pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/31 "2012-08-16T20:44:22Z")
> [@silenus](#): > > Wow. I have that album! I live that life! ☹ ---
**Author:** ![Malthus](https://avatars.discourse-cdn.com/v4/letter/m/85f322/32.png) [@Malthus](https://boards.straightdope.com/u/Malthus)\ **Post date:** [August 16, 2012, 9:03pm UTC](https://boards.straightdope.com/t/no-nookie-for-jack/631657/32 "2012-08-16T21:03:02Z")
> [@cochrane](#): > > There’s a new Jack In the Box commercial in which Jack’s wife owns him in a word game. Jack plays the word “swavory” and his wife challenges him. He then uses it to describe the sweet and savory taste of his new waffle sandwich. His wife then plays the word “nonookie”. > > Jack: What’s that supposed to-? Oh. > > [http://www.youtube.com/watch?v=lF4CyF5BbqE](http://www.youtube.com/watch?v=lF4CyF5BbqE) > > I was surprised they’d get away with that, but then I saw it on cable, where they can be looser with material than on the broadcast channels. So, Jack’s _not_ In the Box tonight. [Previous page](https://boards.straightdope.com/t/no-nookie-for-jack/631657.md?page=1)