# Nomination for worst commercial: Brawny

**URL:** <https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994>\
**Category:** Cafe Society\
**Created:** [March 24, 2005, 2:50am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994 "2005-03-24T02:50:46Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![PunditLisa](https://avatars.discourse-cdn.com/v4/letter/p/4af34b/32.png) [@PunditLisa](https://boards.straightdope.com/u/PunditLisa)\
**Post date:** [March 24, 2005, 2:50am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/1 "2005-03-24T02:50:46Z")

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Okay, I get that they’re trying to modernize Brawny from a neanderthal lumberjack into a modern metrosexual. But a good looking guy frosting a cake? Is that the best we can come up with?

I like when he frosts the cake, he drops a dollop of whipping cream onto the table and proceeds to wipe it up with a Brawny paper towel. I’m not talking about a half gallon of whipping cream; I’m talking a freaking DOLLOP. Like 2 tablespoons worth. ANY paper towel could handle it - even the cheapo store brand. Somehow that is supposed to tie in with the theme of the commercial, which is what again? That real men bake cakes for their wives, clean up after themselves, and give us puppies? 😕

In any event, I could probably stand the commercial if we didn’t have the male sultry voice in the background narrating the thing. “Happy Birthday to you.”

I swear, every time the commercial comes on, I want to throw things at the t.v.

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**Author:** ![pinkfreud](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pinkfreud/32/17603_2.png) [@pinkfreud](https://boards.straightdope.com/u/pinkfreud)\
**Post date:** [March 24, 2005, 2:58am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/2 "2005-03-24T02:58:57Z")

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I think the Brawny ad is loaded with veiled sexual innuendo. Or at least I hope so. That would make it tolerable.

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**Author:** ![ioioio](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ioioio/32/316_2.png) [@ioioio](https://boards.straightdope.com/u/ioioio)\
**Post date:** [March 24, 2005, 3:19am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/3 "2005-03-24T03:19:37Z")

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I’m still saving myself for Mr. Clean, who will clean my whole house and everything that’s in it.

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**Author:** ![Marlitharn](https://avatars.discourse-cdn.com/v4/letter/m/779978/32.png) [@Marlitharn](https://boards.straightdope.com/u/Marlitharn)\
**Post date:** [March 24, 2005, 3:21am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/4 "2005-03-24T03:21:39Z")

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[ul]A hottie.[/ul][ul]A puppy.[/ul][ul]Cake.[/ul]

Ummm…what are…three things I wouldn’t kick out of bed?

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**Author:** ![Wile\_E](https://avatars.discourse-cdn.com/v4/letter/w/c37758/32.png) [@Wile\_E](https://boards.straightdope.com/u/Wile_E)\
**Post date:** [March 24, 2005, 3:33am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/5 "2005-03-24T03:33:50Z")

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> [@pinkfreud](#):
>
> I think the Brawny ad is loaded with veiled sexual innuendo. Or at least I hope so. That would make it tolerable.

I always thought it was loaded with homosexual innuendo … not that there’s anything wrong with that. Here you have the handome, yet brawny guy, cooking and cleaning, supposedly for his “woman” yet we never see her. Then you have this man’s voice narrating it and making it sound like he’s narrating porn. “Oh yeah … right into the towel. Beautiful!” Then hunky guy looks into the camera with bedroom eyes.

As much as I’d like to have hunky guys who cook and clean for me and give me puppies, I just don’t feel like the commercial is aimed at me.

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**Author:** ![LifeOnWry](https://avatars.discourse-cdn.com/v4/letter/l/96bed5/32.png) [@LifeOnWry](https://boards.straightdope.com/u/LifeOnWry)\
**Post date:** [March 24, 2005, 4:31am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/6 "2005-03-24T04:31:46Z")

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Y’all might find [this](http://www.intrepidmedia.com/column.asp?id=1563) column worth reading.

(Link will take you to a writers’ website - I write there, but I didn’t write this. No registration required.)

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**Author:** ![Apricot](https://avatars.discourse-cdn.com/v4/letter/a/bcef8e/32.png) [@Apricot](https://boards.straightdope.com/u/Apricot)\
**Post date:** [March 24, 2005, 4:54am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/7 "2005-03-24T04:54:49Z")

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Y’all have got to check out “Role Reversal” where the husband becomes the puppy dog in the first commercial. A WTF moment if I’ve ever had one.

This page also has a link to the commercial in question if you haven’t seen it.

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**Author:** ![Apricot](https://avatars.discourse-cdn.com/v4/letter/a/bcef8e/32.png) [@Apricot](https://boards.straightdope.com/u/Apricot)\
**Post date:** [March 24, 2005, 4:55am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/8 "2005-03-24T04:55:55Z")

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[http://www.brawnyman.com/products/ads.html](http://www.brawnyman.com/products/ads.html)

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**Author:** ![Frylock](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@Frylock](https://boards.straightdope.com/u/Frylock)\
**Post date:** [March 24, 2005, 5:12am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/9 "2005-03-24T05:12:24Z")

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I took the commercial as trying to be sort of ironic and “meta” but I found it to be unsuccessful in getting this across, and also I found this to be a wierd thing to try to get across in a commercial for _paper towels_ in the first place…

-FrL-

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**Author:** ![Snooooopy](https://avatars.discourse-cdn.com/v4/letter/s/ee7513/32.png) [@Snooooopy](https://boards.straightdope.com/u/Snooooopy)\
**Post date:** [March 24, 2005, 5:50am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/10 "2005-03-24T05:50:47Z")

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I’m going to have to nominate that Carl’s Jr. commercial where the fetus starts complaining to his mother about all of the spicy food that she’s eating. The part that I especially dislike is when he talks about how he might just leave the womb early and (as he’s tugging at the uterine lining) take something with him.

Nothing like a chat about uterine lining to make me want to order a sandwich!

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**Author:** ![missbunny](https://avatars.discourse-cdn.com/v4/letter/m/76d3ee/32.png) [@missbunny](https://boards.straightdope.com/u/missbunny)\
**Post date:** [March 24, 2005, 2:14pm UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/11 "2005-03-24T14:14:39Z")

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I liked the Brawny ad that had the two paper-towel drawings talking to each other about what was happening on their favorite soap opera. I thought it was hilarious. The latest one, with the cake . . . not so much.

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**Author:** ![Sam\_Lowry](https://avatars.discourse-cdn.com/v4/letter/s/e95f7d/32.png) [@Sam\_Lowry](https://boards.straightdope.com/u/Sam_Lowry)\
**Post date:** [March 24, 2005, 2:25pm UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/12 "2005-03-24T14:25:56Z")

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I have to nominate the Dairy Queen “Moolatte Resistance Test” commercial. A woman is sitting at a table with sensors on her, and when she tries to drink the Moolatte (worst name for a drink ever), she gets electrocuted.

Now I realize that the point of the commerical is supposed to be that you can’t resist drinking their supposedly wonderful drink, but it just associates in my mind Dairy Queen=Torture. I don’t think the point of a commercial should be to disturb me.

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**Author:** ![ioioio](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ioioio/32/316_2.png) [@ioioio](https://boards.straightdope.com/u/ioioio)\
**Post date:** [March 24, 2005, 3:32pm UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/13 "2005-03-24T15:32:55Z")

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> [@Sam Lowry](#):
>
> . . . . I don’t think the point of a commercial should be to disturb me.

From your lips to the ears of advertising agencies.  
I won’t use your toilet paper if it reminds me of butt lint. Or bears wiping their butts on trees.  
I won’t use your brand name chlorine bleach if it makes me envision “body soil”. And anyway, that’s _my_ body soil you’re talking about. I live inside it.

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**Author:** ![Excalibre](https://avatars.discourse-cdn.com/v4/letter/e/898d66/32.png) [@Excalibre](https://boards.straightdope.com/u/Excalibre)\
**Post date:** [March 24, 2005, 8:58pm UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/14 "2005-03-24T20:58:15Z")

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> [@laina\_f](#):
>
> I won’t use your brand name chlorine bleach if it makes me envision “body soil”. And anyway, that’s _my_ body soil you’re talking about. I live inside it.

Thank you! So I’m not the only one who (having survived, apparently, 21 years of contact with body soil) does not want to buy or even think about the product in that ad.

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**Author:** ![bclouse](https://avatars.discourse-cdn.com/v4/letter/b/e19adc/32.png) [@bclouse](https://boards.straightdope.com/u/bclouse)\
**Post date:** [March 24, 2005, 11:05pm UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/15 "2005-03-24T23:05:07Z")

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> [@Wile E](#):
>
> “Oh yeah … right into the towel. Beautiful!” Then hunky guy looks into the camera with bedroom eyes.

Ha Ha. … right into the towel.

I forgot all about this ad. I’ve seen it a few times and everytime I see it, I’d go - what the hell? But I’d forget about it immediately afterwards. I would have never thought to write about it and now that you bring it up, I think it’s hysterical. Thanks for the laughs. 😛

> [@PunditLisa](#):
>
> I’m talking a freaking DOLLOP

Ha Ha Ha Ha! It’s a classic.

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**Author:** ![kevja](https://avatars.discourse-cdn.com/v4/letter/k/aeb1de/32.png) [@kevja](https://boards.straightdope.com/u/kevja)\
**Post date:** [March 24, 2005, 11:38pm UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/16 "2005-03-24T23:38:56Z")

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> [@Snooooopy](#):
>
> I’m going to have to nominate that Carl’s Jr. commercial where the fetus starts complaining to his mother about all of the spicy food that she’s eating. The part that I especially dislike is when he talks about how he might just leave the womb early and (as he’s tugging at the uterine lining) take something with him.
> 
> Nothing like a chat about uterine lining to make me want to order a sandwich!

I’ll second that nomination.

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**Author:** ![Cheez\_Whia](https://avatars.discourse-cdn.com/v4/letter/c/d26b3c/32.png) [@Cheez\_Whia](https://boards.straightdope.com/u/Cheez_Whia)\
**Post date:** [March 25, 2005, 12:05am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/17 "2005-03-25T00:05:29Z")

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This commercial gives me the heebie-jeebies. :eek: It just creeps me out and I will NEVER BUY THE STUPID, SKANKY PAPER TOWELS that it pitches. Thanks for listening. 🙂

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**Author:** ![Unauthorized\_Cinnamon](https://avatars.discourse-cdn.com/v4/letter/u/bc8723/32.png) [@Unauthorized\_Cinnamon](https://boards.straightdope.com/u/Unauthorized_Cinnamon)\
**Post date:** [March 25, 2005, 12:11am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/18 "2005-03-25T00:11:04Z")

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I knew exactly what you were talking about before I even clicked on the thread!

Something about the commercial disturbs me. It may indeed be that it seems more homo- than hetero-erotic, yet seems to be trying to be the latter. I certainly find the guy too short and effeminate to be attractive. I also think that he just looks a bit odd. His hair and eyebrows seem plasticky or something.

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**Author:** ![PunditLisa](https://avatars.discourse-cdn.com/v4/letter/p/4af34b/32.png) [@PunditLisa](https://boards.straightdope.com/u/PunditLisa)\
**Post date:** [March 25, 2005, 12:59am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/19 "2005-03-25T00:59:45Z")

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> [@](#):
>
> I also think that he just looks a bit odd. His hair and eyebrows seem plasticky or something.

He reminds me of one of those men who are drawn onto covers of crappy romance novels: handsome in a fake way.

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**Author:** ![butter\_pie](https://avatars.discourse-cdn.com/v4/letter/b/aca169/32.png) [@butter\_pie](https://boards.straightdope.com/u/butter_pie)\
**Post date:** [March 25, 2005, 2:36am UTC](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994/20 "2005-03-25T02:36:07Z")

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Like **missbunny** , I liked the commercials they had before, with the new paper towel guy and the old paper towel guy, showing how the new one was “softer.” And he’d catch the other one crying at the soap opera or talking about how cute the couple in the park was. There were at least two they made like that…

But maybe it’s just the idea of two talking rolls of paper towels that makes me laugh. It was quirky and I would always pay attention to it when it came on because it made me laugh. I still bought the store-brand towels, though.

I just watched the video ad from the link someone posted. It is indeed creepy. I’m never attracted to these so-called “handsome” guys they use in commercials and on posters and stuff though, so I’m used to pretty much tuning that kind of thing out. This is so bad I almost want to email them about it, though. “Do you realize how much you’re embarrassing yourselves?”

[Next page](https://boards.straightdope.com/t/nomination-for-worst-commercial-brawny/295994.md?page=2)
