# Now that Elon Musk has bought Twitter - now the Pit edition (Part 1) **URL:** \ **Category:** The BBQ Pit\ **Created:** [April 25, 2022, 10:50pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442 "2022-04-25T22:50:17Z")\ **Posts on this page:** 20\ **Page:** 291
**Author:** ![Dr.Drake](https://avatars.discourse-cdn.com/v4/letter/d/ad7895/32.png) [@Dr.Drake](https://boards.straightdope.com/u/Dr.Drake)\ **Post date:** [July 25, 2023, 6:40pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5806 "2023-07-25T18:40:04Z")
> [@Dr\_Paprika](#): > > Second of all, New Coke wasn’t a bad idea at all. Just ahead of its time. That’s sort of true: Coke Zero is, more or less, New Diet Coke—same thing with a different taste and different marketing, but is actually succeeding; last week, I asked for a Diet Coke on an airplane and was handed a Coke Zero (which I handed back). I think Coke learned from experience, which is not a thing Musk seems willing or able to do. ---
**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\ **Post date:** [July 25, 2023, 7:53pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5807 "2023-07-25T19:53:49Z")
Coke? They were taking full advantage of their branding before Musk was even born, much less by the time New Coke came around. They’ve forgotten more about brand standards than he’ll ever learn. I’m sure if he inherited Coke, he would have tried rebranding it X-Cola or Xola or some equally shitty name ---
**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\ **Post date:** [July 25, 2023, 8:14pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5808 "2023-07-25T20:14:54Z")
> [@Dr.Drake](#): > > Coke Zero is, more or less, New Diet Coke Just a note, Coke Zero doesn’t exist anymore, it was rebranded as “Coke Zero Sugar” back in 2017 (six years ago). The same way that Pepsi Max is now Pepsi Zero Sugar. One exception; in New Zealand, “Coke Zero” was sold alongside “Coke Zero Sugar” until a year ago. I guess the previous names were too ambiguous for consumers. Also, at least with Coke, it wasn’t just a rebrand of the name, they also changed the formula. Oh, and changed the formula again in 2021 (though this time the name didn’t change, it’s still just “Zero Sugar”). I like both Diet Coke and Coke Zero Sugar. They are different enough that I prefer one or the other at different times. Diet Coke is less sweet. ---
**Author:** ![Fear\_Itself](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fear_itself/32/19637_2.png) [@Fear\_Itself](https://boards.straightdope.com/u/Fear_Itself)\ **Post date:** [July 25, 2023, 8:52pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5809 "2023-07-25T20:52:11Z")
Washington Post columnist Catherine Rampell opined that X must have been the name of his childhood sled. > > > Max Chafkin @chafkin ---
**Author:** ![Walken\_After\_Midnight](https://avatars.discourse-cdn.com/v4/letter/w/b487fb/32.png) [@Walken\_After\_Midnight](https://boards.straightdope.com/u/Walken_After_Midnight)\ **Post date:** [July 25, 2023, 9:06pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5810 "2023-07-25T21:06:15Z")
X/Twitter have unveiled a new logo: > > > > T(w)itter Daily News  @TitterDaily ---
**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\ **Post date:** [July 25, 2023, 9:09pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5811 "2023-07-25T21:09:50Z")
> ---
**Author:** ![Walken\_After\_Midnight](https://avatars.discourse-cdn.com/v4/letter/w/b487fb/32.png) [@Walken\_After\_Midnight](https://boards.straightdope.com/u/Walken_After_Midnight)\ **Post date:** [July 25, 2023, 9:15pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5812 "2023-07-25T21:15:05Z")
The new logo may soon be obsolete: > ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [July 25, 2023, 9:18pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5813 "2023-07-25T21:18:52Z")
Christ. ---
**Author:** ![Al128](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/al128/32/16541_2.png) [@Al128](https://boards.straightdope.com/u/Al128)\ **Post date:** [July 25, 2023, 9:24pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5814 "2023-07-25T21:24:00Z")
> [@Walken\_After\_Midnight](#): > > The new logo may soon be obsolete: > > [https://twitter.com/elonmusk/status/1683947705876328450](https://twitter.com/elonmusk/status/1683947705876328450) Was the new logo NOT approved by him before the ahem …“launch”??? or is this a case of _“**I liked it yesterday, but I don’t like it anymore today, so we (Elon and Musk) are debating calling us ‘Y’ as of tomorrow**”_ … ---
**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\ **Post date:** [July 25, 2023, 9:34pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5815 "2023-07-25T21:34:29Z")
Why, I do believe he’s live-trialing different options and waiting for one that is not immediately and ruthlessly mocked by the public! It might even be considered endearing if it was not so pathetic ---
**Author:** ![Walken\_After\_Midnight](https://avatars.discourse-cdn.com/v4/letter/w/b487fb/32.png) [@Walken\_After\_Midnight](https://boards.straightdope.com/u/Walken_After_Midnight)\ **Post date:** [July 25, 2023, 9:39pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5816 "2023-07-25T21:39:37Z")
World: Everyone’s laughing, Elon. Not _with_ you, _at_ you. Elon: But they’re laughing at _me_. ---
**Author:** ![wolfpup](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpup/32/10618_2.png) [@wolfpup](https://boards.straightdope.com/u/wolfpup)\ **Post date:** [July 25, 2023, 9:39pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5817 "2023-07-25T21:39:52Z")
> [@Dr.Drake](#): > > > [@Dr\_Paprika](#): > > > > Second of all, New Coke wasn’t a bad idea at all. Just ahead of its time. > > That’s sort of true: Coke Zero is, more or less, New Diet Coke—same thing with a different taste and different marketing, but is actually succeeding; last week, I asked for a Diet Coke on an airplane and was handed a Coke Zero (which I handed back). I think Coke learned from experience, which is not a thing Musk seems willing or able to do. Two things about that. Coke Zero is not in any way the “new Diet Coke”. The New Coke tasted like horse piss, whereas Coke Zero is actually quite good and is my soft drink of choice. And the huge blunder with the New Coke was that it replaced the old stuff rather than living alongside it, like the two diet versions do. As for learning from experience, it doesn’t seem that they have. After Coke Zero was launched, it became very successful, so what did Coke do? They changed the formula! And, in my opinion, they degraded it. I’m used to it now and still drink it, but I preferred the original formulation. But you’re right about Elmo, who seems constitutionally incapable of learning anything. ---
**Author:** ![Mr.E](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mr.e/32/8932_2.png) [@Mr.E](https://boards.straightdope.com/u/Mr.E)\ **Post date:** [July 25, 2023, 9:46pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5818 "2023-07-25T21:46:58Z")
I do like the idea that all of this is a way to bury the results that used to come up when you google “Elon Musk Ex” ---
**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\ **Post date:** [July 25, 2023, 9:51pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5819 "2023-07-25T21:51:39Z")
Honestly, I think he should consider changing his name to Exxon Musk. It would attract attention and controversy, which he seems to enjoy. If copyright issues get in the way again, well, there is always Zaxxon Musk… ---
**Author:** ![filmore](https://avatars.discourse-cdn.com/v4/letter/f/7993a0/32.png) [@filmore](https://boards.straightdope.com/u/filmore)\ **Post date:** [July 25, 2023, 9:54pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5820 "2023-07-25T21:54:57Z")
It’s astounding the level of impulsiveness he’s showing in his decision making process. There’s no reason that the implementation of his ideas need to be made so quickly. Whether or not X is the right rebranding name for Twitter, it doesn’t need to happen right at this moment. It’s not like he’s in race with some other corporation to name their company X. Take some time and flesh it out. Get a proper logo rather than picking X from a random font. Do some research as to trademarks. Get permits to change the signs on the buildings. Regardless of whether his ideas are good or not, the fact that he feels the need to implement his non-critical ideas in the spur of the moment is bad business. ---
**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\ **Post date:** [July 25, 2023, 10:00pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5821 "2023-07-25T22:00:36Z")
Is this where we reply with a poop emoji? ---
**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\ **Post date:** [July 25, 2023, 10:02pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5822 "2023-07-25T22:02:58Z")
Only if it includes one for X Lax? ---
**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\ **Post date:** [July 25, 2023, 10:03pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5823 "2023-07-25T22:03:19Z")
> [@wolfpup](#): > > Two things about that. Coke Zero is not in any way the “new Diet Coke”. The New Coke tasted like horse piss, whereas Coke Zero is actually quite good and is my soft drink of choice. As I understand it, New Coke was an attempt to make a sugar version of Diet Coke. And that Diet Coke was specifically designed not to try and taste like original Coke, because they knew that they couldn’t actually match that flavor at the time. And I’d say that Coke Zero is Coca-Cola learning from their mistakes with New Coke. It is essentially a new attempt to make a sugar-free Coke, but they avoided even implying that it would replace Diet Coke. ---
**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\ **Post date:** [July 25, 2023, 10:08pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5824 "2023-07-25T22:08:58Z")
Coke figured that out with Tab and Diet Coke back in the 80s, though Tab was finally killed off by the COVID pandemic ---
**Author:** ![Cervaise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cervaise/32/16693_2.png) [@Cervaise](https://boards.straightdope.com/u/Cervaise)\ **Post date:** [July 25, 2023, 10:42pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/5825 "2023-07-25T22:42:27Z")
> [@filmore](#): > > It’s astounding the level of impulsiveness he’s showing in his decision making process. He’s always been like this. For some history, here is a Mastodon thread giving the background on how Musk’s buffoonery got him fired from Paypal. If this story is new to you, prepare to be amazed. > **[John Bull (@garius@mastodon.me.uk)](https://mastodon.me.uk/@garius/110775069963968471)** > > To understand Musk's renewed obsession with X and focus on financial services, you REALLY need to understand the X/Confinity merger that became PayPal. > > And, particularly, the Peter Thiel-led coup that kicked Musk out as CEO/Chief Strategist. > > Here's... (Stuff like this is why some of us were skeptical of his “genius” long before the current debacle.) [Previous page](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442.md?page=290) [Next page](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442.md?page=292)