# Now that Elon Musk has bought Twitter - now the Pit edition (Part 1)

**URL:** <https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442>\
**Category:** The BBQ Pit\
**Created:** [April 25, 2022, 10:50pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442 "2022-04-25T22:50:17Z")\
**Posts on this page:** 20\
**Page:** 386

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**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\
**Post date:** [November 17, 2023, 12:27am UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7706 "2023-11-17T00:27:17Z")

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> <https://twitter.com/lindayaX/status/1725253849953276304>

Meanwhile her boss is like “lol 1488 hitler did nothing wrong”

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**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\
**Post date:** [November 17, 2023, 12:35am UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7707 "2023-11-17T00:35:34Z")

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> [@Dissonance](#):
>
> IBM

Add a little tail to the I, you get a J  
Cut off the right edge of the B, you get an E  
Flip the M upside-down, you get a W

What does that spell?!?!

(Just trying to get into the antisemitic conspiracy mindset, that hurt.)

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**Author:** ![Al128](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/al128/32/16541_2.png) [@Al128](https://boards.straightdope.com/u/Al128)\
**Post date:** [November 17, 2023, 10:10am UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7708 "2023-11-17T10:10:58Z")

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> [@Atamasama](#):
>
> The best kind! Really gullible assholes that believe the most insane shit, really anything told to them by the “right” people.

but very prone to **buyers remorse** , it seems …

at least I hear that from those who bargained for (and received) 10+ years

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**Author:** ![Gyrate](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gyrate/32/3588_2.png) [@Gyrate](https://boards.straightdope.com/u/Gyrate)\
**Post date:** [November 17, 2023, 10:26am UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7709 "2023-11-17T10:26:35Z")

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> [@Darren\_Garrison](#):
>
> Infernal Baphomet Mohels

Band name!

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**Author:** ![ShadowFacts](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/shadowfacts/32/2934_2.png) [@ShadowFacts](https://boards.straightdope.com/u/ShadowFacts)\
**Post date:** [November 17, 2023, 1:00pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7710 "2023-11-17T13:00:07Z")

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> **[X Races to Contain Damage After Elon Musk Endorses Antisemitic Post](https://www.nytimes.com/2023/11/16/technology/elon-musk-endorses-antisemitic-post-ibm.html?unlocked_article_code=1._Ew.-iYs.qM6473m_Vkq6&smid=url-share)**
>
> IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.

(gift link)

After all the white supremacist and anti-semitic shit that Musk has endorsed and/or posted, this seems to be the one getting him into hot water. Will it spur any meaningful change at Xitter? Magic 8-ball says “doubtful.”

> Less than 24 hours after [Elon Musk](https://www.nytimes.com/2023/07/31/technology/twitter-x-center-for-countering-digital-hate.html) endorsed an antisemitic post on X as “the actual truth” of what Jewish people were doing, IBM paused its advertising on the social media platform as X’s chief executive, Linda Yaccarino, and others at the company scrambled on Thursday to contain the fallout.
> 
> X employees said on Thursday that they had gotten calls from advertisers wondering why Mr. Musk was making comments seen as antisemitic and why their ads were showing up next to white nationalist and Nazi content, according to internal messages that were viewed by The New York Times. IBM cut off about $1 million in advertising spending that it had committed to the platform for the last three months of the year, the messages said.

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**Author:** ![not\_what\_you\_d\_expect](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/not_what_you_d_expect/32/3246_2.png) [@not\_what\_you\_d\_expect](https://boards.straightdope.com/u/not_what_you_d_expect)\
**Post date:** [November 17, 2023, 1:13pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7711 "2023-11-17T13:13:57Z")

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I hope other advertisers follow their lead.

Oh, I have a cake! Yay ME! Elon can’t have any.

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**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\
**Post date:** [November 17, 2023, 1:48pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7712 "2023-11-17T13:48:07Z")

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> [@Jackmannii](#):
>
> The actual truth, that Elon Musk is a bigoted asshole, should definitely draw lots more advertisers to X. Aren’t QAnoners consumers too?.

I know you’re kidding. Continuing in that vein …

The obvious problem of course is finding a company that sells products only a Q-hole would want to buy. Those outfits would love to be able to advertise to a highly preselected audience of like-minded yahoos. For very small values of “minded”.

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [November 17, 2023, 2:03pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7713 "2023-11-17T14:03:14Z")

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> [@LSLGuy](#):
>
> The obvious problem of course is finding a company that sells products only a Q-hole would want to buy.

The overall QAnon and fearful paranoid demographic does have money to spend, and outlets like [Truth Social](https://www.vice.com/en/article/5d3wxb/trump-truth-social-qanon-ads) have found a way to exploit them. What probably works best is to run a never-ending series of we-are-doomed articles while promoting your line of survivalist gear and emergency food rations (Natural News has perfected this formula).

More subtly, ads can feature [buzzwords](https://www.theremnantagency.com/advertising-to-conservative-audiences/) to appeal to right-wingers.

“Keep your message simple yet powerful by focusing on core values such as family, faith, patriotism, or freedom of speech while avoiding topics that could potentially offend or alienate your target audience. Incorporating language such as “family-friendly” or “values-driven” into your messaging can go a long way in making sure that you reach this audience effectively while still staying true to who they are at heart.”

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**Author:** ![Darren\_Garrison](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/darren_garrison/32/92_2.png) [@Darren\_Garrison](https://boards.straightdope.com/u/Darren_Garrison)\
**Post date:** [November 17, 2023, 2:35pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7714 "2023-11-17T14:35:16Z")

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> [@not\_what\_you\_d\_expect](#):
>
> Oh, I have a cake! Yay ME! Elon can’t have any.

This comment will make you sound like a crazy person after today.

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**Author:** ![not\_what\_you\_d\_expect](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/not_what_you_d_expect/32/3246_2.png) [@not\_what\_you\_d\_expect](https://boards.straightdope.com/u/not_what_you_d_expect)\
**Post date:** [November 17, 2023, 2:36pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7715 "2023-11-17T14:36:37Z")

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Insiders will know. That’s all that matters.

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**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\
**Post date:** [November 17, 2023, 2:45pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7716 "2023-11-17T14:45:08Z")

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Although recently valued at $19B, you all seem to be forgetting that Musk has seen “a clear but difficult path” to making the company worth $250B.

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**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\
**Post date:** [November 17, 2023, 2:47pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7717 "2023-11-17T14:47:45Z")

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We’re all just failing at our part. If we’d just liquidate all our assets and give it all to Elon, the company could be swimming in cash

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**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\
**Post date:** [November 17, 2023, 3:03pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7718 "2023-11-17T15:03:47Z")

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> [@Jackmannii](#):
>
> The overall QAnon and fearful paranoid demographic does have money to spend, and outlets like [Truth Social](https://www.vice.com/en/article/5d3wxb/trump-truth-social-qanon-ads) have found a way to exploit them.

I think the problem is that QAnon wants to spend money on a place like Truth Social and MyPillow because those businesses are tied up in trying to make Trump succeed. Yet that effort itself is a losing endeavor and a massive waste of money, and those businesses in particular are failing badly.

But I also think you’re right that other businesses like survivalist stores and woo health purveyors that are truly just trying to make a profit overcharging nutjobs with things they think they need are probably going to do just great as long as this Qult continues.

X at least gives them a larger audience right now than competitive platforms and it’s appealing more and more to those weirdos as Elon’s antics continue.

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**Author:** ![John\_Bredin](https://avatars.discourse-cdn.com/v4/letter/j/96bed5/32.png) [@John\_Bredin](https://boards.straightdope.com/u/John_Bredin)\
**Post date:** [November 17, 2023, 3:38pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7719 "2023-11-17T15:38:14Z")

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I had tried to step away from Twitter\* a while back after one of MuskOx’s earlier right-wing stunts, but when I tried Mastodon it seemed a bit kludgy compared to Twitter. I ended up drifting back to Twitter.

However, with this latest reeking and yet also stale\*\* bullshit dropped undeniably and unapologetically in the middle of the “public square,” I conceded to my wife’s request to drop Twitter (she did so at the time of the last shitstorm) and uninstalled the app from my phone. I guess I’ll be using Mastodon (and Straight Dope!) for my social media “needs” from now on.

\*X is an idiotic name, and changing names from an established brand that became verbed in common usage to a fucking letter of the alphabet was moronic, separately from the right-wing and racist stench that Elon has spread and encouraged at Twitter.

\*\* “Jews aren’t white” sounds like some leftover from the 1920s or earlier, grossly racist **and** very old-fashioned, in the rotten and decrepit sense. Like that racist uncle who drops the N-bomb but also throws around epithets that nobody else under 80 has used in decades, so that both the racists and non-racists roll their eyes. What’s next, Elon, trotting out the 19th Century “Italians aren’t white”?

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**Author:** ![Johnny\_Bravo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_bravo/32/493_2.png) [@Johnny\_Bravo](https://boards.straightdope.com/u/Johnny_Bravo)\
**Post date:** [November 17, 2023, 4:33pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7720 "2023-11-17T16:33:37Z")

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> [@John\_Bredin](#):
>
> “Jews aren’t white” sounds like some leftover from the 1920s or earlier, grossly racist **and** very old-fashioned,

Depending on what flavor of antisemite you’re dealing with, Jews are either not white or **only** white. It’s one of the strange artifacts of a prejudice that’s so old and so pervasive.

But old fashioned? Nope. Still here, never went anywhere.

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**Author:** ![Steve\_MB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/steve_mb/32/5339_2.png) [@Steve\_MB](https://boards.straightdope.com/u/Steve_MB)\
**Post date:** [November 17, 2023, 5:36pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7721 "2023-11-17T17:36:30Z")

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Linda, Linda, Linda… if you’d literally tried dealing with the devil instead of ELoon you would have gotten a better price for your soul…

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**Author:** ![Steve\_MB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/steve_mb/32/5339_2.png) [@Steve\_MB](https://boards.straightdope.com/u/Steve_MB)\
**Post date:** [November 17, 2023, 5:39pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7722 "2023-11-17T17:39:15Z")

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> [@ShadowFacts](#):
>
> why their ads were showing up next to white nationalist and Nazi content

Er, because you bought ad space on TwitX or whatever it’s called today. Next question?

> [@Dr\_Paprika](#):
>
> Musk has seen “a clear but difficult path” to making the company worth $250B

The “clear” part is “sell it to somebody competent to run it properly”. The “difficult” part is “find someone who meets that description who actually wants to take on this dumpster fire”.

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**Author:** ![Dissonance](https://avatars.discourse-cdn.com/v4/letter/d/85f322/32.png) [@Dissonance](https://boards.straightdope.com/u/Dissonance)\
**Post date:** [November 17, 2023, 8:28pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7723 "2023-11-17T20:28:27Z")

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> [@ShadowFacts](#):
>
> X employees said on Thursday that they had gotten calls from advertisers wondering why Mr. Musk was making comments seen as antisemitic and why their ads were showing up next to white nationalist and Nazi content

It’s amazing that a statement like this is actually blasé. If my younger self had read a similar statement twenty or thirty years ago, I’d have been stunned.

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**Author:** ![JohnT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnt/32/15048_2.png) [@JohnT](https://boards.straightdope.com/u/JohnT)\
**Post date:** [November 17, 2023, 8:40pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7724 "2023-11-17T20:40:56Z")

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Apple has pulled their advertising as well:

> <https://twitter.com/LizClaman/status/1725604234186412473?t=SAXrQoEE1WTrXWMRCF226g&s=19>

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**Author:** ![Johnny\_Bravo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_bravo/32/493_2.png) [@Johnny\_Bravo](https://boards.straightdope.com/u/Johnny_Bravo)\
**Post date:** [November 17, 2023, 8:59pm UTC](https://boards.straightdope.com/t/now-that-elon-musk-has-bought-twitter-now-the-pit-edition-part-1/963442/7725 "2023-11-17T20:59:52Z")

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It strikes me that Elon Musk is _great_ for these big advertisers. Every time he says something stupid, they make a statement about pulling their advertisement. It’s not just free publicity - they’re saving money. In a month or two, they’ll start making ad buys again, and then they’ll have another “we hate it too, fellow teens!” moment the next time something awful he says gains traction in the news.

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