I think the college brought it on themselves. Remember the bakery owners tried to reach a settlement with the college and they refused to budge. Plus they out and out demanded that the bakery drop charges on the students and to contact them, not the police, if any student in the future shoplifted. Can they get more arrogant?
I mean the college could have nipped the whole thing in the bud by putting out a statement telling students they had no evidence of racism from the bakery (which they did later on after they found themselves losing). Furthermore remind students that if they dont want to get arrested, dont shoplift and to respect the laws (again which they later did when they found out they were losing).
Finally do NOT support the student protests and remind them and the bakery that this is a student led thing only and does NOT reflect on nor endoresed by the college. Ex. dont give them credit for protesting. Dont send over food. Dont allow them to use campus copy machines for free. Dont have your staff members egging them on with a bullhorn.
I fully understand that college aged students can often fly off the handle and go crazy on things when it comes to social justice issues but its sometimes up to the adults in the room to step in and be a voice of reason.