# Obscure lines from commercials **URL:** \ **Category:** Cafe Society\ **Tags:** commercials-ads\ **Created:** [December 9, 2024, 10:33pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420 "2024-12-09T22:33:53Z")\ **Posts on this page:** 10\ **Page:** 5
**Author:** ![terentii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terentii/32/212_2.png) [@terentii](https://boards.straightdope.com/u/terentii)\ **Post date:** [December 14, 2024, 6:22am UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/81 "2024-12-14T06:22:16Z")
Huh. I distinctly remember the logo being green in at least some of those ads. Oh, well… ☹ I believe “It’s toasted!” referred to the way of curing the tobacco leaves. The abbreviation L.S.M.F.T. = “Lucky Strike Means Fine Tobacco.” ---
**Author:** ![Spoons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spoons/32/3141_2.png) [@Spoons](https://boards.straightdope.com/u/Spoons)\ **Post date:** [December 14, 2024, 6:27am UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/82 "2024-12-14T06:27:04Z")
Correct on both counts. Well done! Yes, cigarette tobacco is toasted. It’s a quick way of curing cigarette tobacco, otherwise known as “flue curing,” and it is unlike the months and occasionally years-long curing for cigar and pipe tobaccos. All cigarette tobaccos are toasted, but Luckies trademarked the phrase, so no other cigarette could use it. I just realized that I know far too much about this stuff. ---
**Author:** ![terentii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terentii/32/212_2.png) [@terentii](https://boards.straightdope.com/u/terentii)\ **Post date:** [December 14, 2024, 6:32am UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/83 "2024-12-14T06:32:18Z")
> [@Spoons](#): > > All cigarette tobaccos are toasted, but Luckies trademarked the phrase, so no other cigarette could use it. I remember the episode of _ **Mad Men** _ that implied it was coined in the '60s. Of course, it had already been around for a while. ---
**Author:** ![Crane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/crane/32/3495_2.png) [@Crane](https://boards.straightdope.com/u/Crane)\ **Post date:** [December 14, 2024, 1:12pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/84 "2024-12-14T13:12:48Z")
The package is white. Originally it was green with the same red logo. Their radio ads pounded the message with a deep voice just saying “Lucky Strike Green Has Gone To War”. The other one they pushed relentlessly was LSMFT. ---
**Author:** ![burpo\_the\_wonder\_mutt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/burpo_the_wonder_mutt/32/365_2.png) [@burpo\_the\_wonder\_mutt](https://boards.straightdope.com/u/burpo_the_wonder_mutt)\ **Post date:** [December 14, 2024, 2:34pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/85 "2024-12-14T14:34:47Z")
🎶 Mister Clean leaves a sheen where he cleans! 🎵 ---
**Author:** ![hogarth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hogarth/32/1773_2.png) [@hogarth](https://boards.straightdope.com/u/hogarth)\ **Post date:** [December 14, 2024, 6:02pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/86 "2024-12-14T18:02:32Z")
> [@Crane](#): > > Their radio ads pounded the message with a deep voice just saying “Lucky Strike Green Has Gone To War”. The other one they pushed relentlessly was LSMFT. Don’t forget “Sold, American!” ---
**Author:** ![Crane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/crane/32/3495_2.png) [@Crane](https://boards.straightdope.com/u/Crane)\ **Post date:** [December 15, 2024, 2:09pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/87 "2024-12-15T14:09:20Z")
Oh yeah! And Johnny the bellhop “Call for Phillip Morris” ---
**Author:** ![P-man](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/p-man/32/3606_2.png) [@P-man](https://boards.straightdope.com/u/P-man)\ **Post date:** [December 15, 2024, 2:51pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/88 "2024-12-15T14:51:17Z")
Bonnie Lou and Buster hawking Jim Walter Homes: With Jim Walter you can have everything you want and more If you build your home the Jim Walter waaaaaaayyyyy. ---
**Author:** ![terentii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terentii/32/212_2.png) [@terentii](https://boards.straightdope.com/u/terentii)\ **Post date:** [December 15, 2024, 3:30pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/89 "2024-12-15T15:30:23Z")
From a detergent commercial ca. 1975: Exasperated mother sorting laundry looks at young daughter’s soiled party dress: “ **What** are all these **stains**?” Daughter: (_Pointing_) “That’s ice cream … that’s cake … and that’s where Tommy’s hot dog dripped on me. Great party!” (_Twirls_) ---
**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\ **Post date:** [December 16, 2024, 12:49pm UTC](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420/90 "2024-12-16T12:49:05Z")
> [@terentii](#): > > I believe “It’s toasted!” referred to the way of curing the tobacco leaves. The abbreviation L.S.M.F.T. = “Lucky Strike Means Fine Tobacco.” When they were introducing filters, they said LSMFT stood for “Lucky Strike Means Filter Tips”. That didn’t last long. [Previous page](https://boards.straightdope.com/t/obscure-lines-from-commercials/1011420.md?page=4)