# Odd/Funny/Cool Public Relations Campaigns **URL:** \ **Category:** In My Humble Opinion\ **Created:** [April 29, 2010, 3:43am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712 "2010-04-29T03:43:46Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![Logical\_Phallacy](https://avatars.discourse-cdn.com/v4/letter/l/848f3c/32.png) [@Logical\_Phallacy](https://boards.straightdope.com/u/Logical_Phallacy)\ **Post date:** [April 29, 2010, 3:43am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/1 "2010-04-29T03:43:46Z")
I’m looking for an example of an interesting Public Relations campaign that I can research and present for a graduate seminar. I’m thinking the edgier, stranger or more hilarious, the better. No preference given to older vs contemporary campaigns. Crisis communications campaigns (like the Exxon Valdez spill or Apple iPhone 4G leak) would also be viable. I hope this post doesn’t violate the ‘no homework’ rule on the board. My thinking is that I will be doing all the research and analysis, I’m just looking for some inspiration for a fun topic to tackle. So any suggestions whatsoever would be most appreciated indeed. ---
**Author:** ![Girl\_From\_Mars](https://avatars.discourse-cdn.com/v4/letter/g/3da27b/32.png) [@Girl\_From\_Mars](https://boards.straightdope.com/u/Girl_From_Mars)\ **Post date:** [April 29, 2010, 10:48pm UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/2 "2010-04-29T22:48:32Z")
There are a few examples I can think of - the one I liked the most was [Speights Beer](http://www.youtube.com/watch?v=mDp852YR_zQ) (a NZ company) which took a pub to London from NZ via boat when a London-based customer wrote to them to ask why they didn’t sell beer there. Another very successful one was a Queensland Tourism promotion which ran a [Best Job in the World](http://www.independent.co.uk/news/world/australasia/queenslands-tourism-department-offers-the-best-job-in-the-world-1380415.html) competition. And for one which went wrong - the public renaming of Vegemite - the abysmal [iSnack 2.0](http://news.ninemsn.com.au/national/869722/kraft-dumps-controversial-isnack-name). ---
**Author:** ![Spoons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spoons/32/3141_2.png) [@Spoons](https://boards.straightdope.com/u/Spoons)\ **Post date:** [April 30, 2010, 1:18am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/3 "2010-04-30T01:18:16Z")
What about New Coke? As I recall, Coke introduced it with much fanfare, but as we know, had to do some intense damage control before giving in and launching Coke Classic. ---
**Author:** ![Oakminster](https://avatars.discourse-cdn.com/v4/letter/o/77aa72/32.png) [@Oakminster](https://boards.straightdope.com/u/Oakminster)\ **Post date:** [April 30, 2010, 1:35am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/4 "2010-04-30T01:35:25Z")
If you want to go old school, try: [The Crying Indian](http://www.youtube.com/watch?v=m4ozVMxzNAA) [Buy the World a Coke](http://www.youtube.com/watch?v=dfU17niXOG8&feature=related) Or the “Brain on Drugs” one that I can’t be arsed to link because I’m still oggling the hippie chicks in the Coke add. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [April 30, 2010, 1:43am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/5 "2010-04-30T01:43:05Z")
The [Dante’s Inferno](http://en.wikipedia.org/wiki/Dante's_Inferno_(video_game)#Controversy) video game. Fake protesters, bribery, killing the spirits of aborted babies for fun and profit and offering a night with a hooker as a “contest prize”. ---
**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\ **Post date:** [April 30, 2010, 2:54am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/6 "2010-04-30T02:54:34Z")
Adult Swim launches Aqua Teen Hunger Force, triggers [bomb scare panic](http://www.cnn.com/2007/US/01/31/boston.bombscare/index.html). ---
**Author:** ![Perciful](https://avatars.discourse-cdn.com/v4/letter/p/b38774/32.png) [@Perciful](https://boards.straightdope.com/u/Perciful)\ **Post date:** [May 1, 2010, 1:19am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/7 "2010-05-01T01:19:18Z")
Learn English Commercial. I liked the car. [Learn English](http://http://www.youtube.com/watch?v=cUEkOVdUjHc&feature=related) ---
**Author:** ![Logical\_Phallacy](https://avatars.discourse-cdn.com/v4/letter/l/848f3c/32.png) [@Logical\_Phallacy](https://boards.straightdope.com/u/Logical_Phallacy)\ **Post date:** [May 1, 2010, 11:48am UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/8 "2010-05-01T11:48:34Z")
thanks everyone, keep them coming! ---
**Author:** ![dalej42](https://avatars.discourse-cdn.com/v4/letter/d/67e7ee/32.png) [@dalej42](https://boards.straightdope.com/u/dalej42)\ **Post date:** [May 1, 2010, 5:02pm UTC](https://boards.straightdope.com/t/odd-funny-cool-public-relations-campaigns/537712/9 "2010-05-01T17:02:30Z")
Radio station KFI in Los Angeles placed 400 hundred bulletin boards all over LA during the OJ trial. 200 said “Guilty” the other 200 said, “Not guilty” [One story](http://articles.latimes.com/1995-05-17/news/mn-2849_1_simpson-attorney) I think the ad message was something about how KFI is “Guilty” of being the #1 talk station.