# Oldest corporate logo still in use **URL:** \ **Category:** Cafe Society\ **Created:** [February 1, 2015, 7:03pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532 "2015-02-01T19:03:20Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![installLSC](https://avatars.discourse-cdn.com/v4/letter/i/54ee81/32.png) [@installLSC](https://boards.straightdope.com/u/installLSC)\ **Post date:** [February 1, 2015, 7:03pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/1 "2015-02-01T19:03:20Z")
I recently found [this slideshow about the CBS eye.](http://www.cbsnews.com/pictures/the-evolution-of-the-cbs-eye/) You can see the original from 1951 is nearly similar to the current CBS logo. What other corporate logos have stayed around with few or no changes for long periods of time? ---
**Author:** ![Antinor01](https://avatars.discourse-cdn.com/v4/letter/a/ecae2f/32.png) [@Antinor01](https://boards.straightdope.com/u/Antinor01)\ **Post date:** [February 1, 2015, 7:08pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/2 "2015-02-01T19:08:48Z")
It has a little different look now, but I would say Shell is one of the older ones. From a little research, looks like they’ve used the scallop shell as their logo since 1904. ---
**Author:** ![mozchron](https://avatars.discourse-cdn.com/v4/letter/m/c2a13f/32.png) [@mozchron](https://boards.straightdope.com/u/mozchron)\ **Post date:** [February 1, 2015, 7:14pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/3 "2015-02-01T19:14:36Z")
[Bass Beer logo?](http://en.wikipedia.org/wiki/Bass_Brewery#Marketing) trademark registered in 1875, was probably used before then. ---
**Author:** ![Antinor01](https://avatars.discourse-cdn.com/v4/letter/a/ecae2f/32.png) [@Antinor01](https://boards.straightdope.com/u/Antinor01)\ **Post date:** [February 1, 2015, 7:14pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/4 "2015-02-01T19:14:49Z")
In doing some more looking around, the horn in the Stella Artois logo is said to have been incorporated in the logo since 1366. Pretty cool. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [February 1, 2015, 7:18pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/5 "2015-02-01T19:18:32Z")
Apparently the oldest logo still in use in Twinings tea. They’ve been using their [current logo](https://247wallst.files.wordpress.com/2014/06/twinings-logo.gif) since 1887. ---
**Author:** ![Uniqueorn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/uniqueorn/32/2807_2.png) [@Uniqueorn](https://boards.straightdope.com/u/Uniqueorn)\ **Post date:** [February 1, 2015, 7:20pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/6 "2015-02-01T19:20:51Z")
Interesting article [here](http://time.com/2904290/10-oldest-company-logos/). The winner is actually Stella Artois Okay, I’ve been ninja’d, but only because it took me ages to figure out how to do the spoiler tag! :mad: ---
**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\ **Post date:** [February 1, 2015, 7:24pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/7 "2015-02-01T19:24:13Z")
The “Shazam” logo, on ATMs, has been in use since the company was founded in the mid 1980s. I vividly remember it, because at the time, I worked for a temp agency and helped with a mass mailing. Man, was I sick of looking at it by the time I was finished. [https://www.google.com/search?q=shazam+logo+atm&biw=1024&bih=620&tbm=isch&imgil=wiAtgMwPTCJujM%253A%253BGoYx5JV80xlsBM%253Bhttp%25253A%25252F%25252Fwww.getbranded.com%25252F3\_x\_2\_Single\_Network\_ATM\_Decal\_Shazam\_p%25252Fntw\_shazam.htm&source=iu&pf=m&fir=wiAtgMwPTCJujM%253A%252CGoYx5JV80xlsBM%252C\_&usg=\_\_c2ZxHOg3ygiZAt6tool4W6L2R08%3D&ved=0CD4Qyjc&ei=An3OVMaMJ5OzyQTs8IDICA#imgdii=\_&imgrc=wiAtgMwPTCJujM%253A%3BGoYx5JV80xlsBM%3Bhttp%253A%252F%252Fcdn3.volusion.com%252Fpysyf.hcsdd%252Fv%252Fvspfiles%252Fphotos%252FNTW\_Shazam-2.jpg%253F1403521038%3Bhttp%253A%252F%252Fwww.getbranded.com%252F3\_x\_2\_Single\_Network\_ATM\_Decal\_Shazam\_p%252Fntw\_shazam.htm%3B500%3B344](https://www.google.com/search?q=shazam+logo+atm&biw=1024&bih=620&tbm=isch&imgil=wiAtgMwPTCJujM%253A%253BGoYx5JV80xlsBM%253Bhttp%25253A%25252F%25252Fwww.getbranded.com%25252F3_x_2_Single_Network_ATM_Decal_Shazam_p%25252Fntw_shazam.htm&source=iu&pf=m&fir=wiAtgMwPTCJujM%253A%252CGoYx5JV80xlsBM%252C_&usg=__c2ZxHOg3ygiZAt6tool4W6L2R08%3D&ved=0CD4Qyjc&ei=An3OVMaMJ5OzyQTs8IDICA#imgdii=_&imgrc=wiAtgMwPTCJujM%253A%3BGoYx5JV80xlsBM%3Bhttp%253A%252F%252Fcdn3.volusion.com%252Fpysyf.hcsdd%252Fv%252Fvspfiles%252Fphotos%252FNTW_Shazam-2.jpg%253F1403521038%3Bhttp%253A%252F%252Fwww.getbranded.com%252F3_x_2_Single_Network_ATM_Decal_Shazam_p%252Fntw_shazam.htm%3B500%3B344) ---
**Author:** ![RobDog](https://avatars.discourse-cdn.com/v4/letter/r/f07891/32.png) [@RobDog](https://boards.straightdope.com/u/RobDog)\ **Post date:** [February 1, 2015, 7:40pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/8 "2015-02-01T19:40:58Z")
Boots, the UK pharmacy (now merged with Walgreens), and creators of Ibuprofen, has a logo that’s remained largely unchanged since 1883. ---
**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\ **Post date:** [February 1, 2015, 7:41pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/9 "2015-02-01T19:41:59Z")
The Ford Motor Co. logo has been around a long time, but not that long. ---
**Author:** ![mozchron](https://avatars.discourse-cdn.com/v4/letter/m/c2a13f/32.png) [@mozchron](https://boards.straightdope.com/u/mozchron)\ **Post date:** [February 1, 2015, 7:42pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/10 "2015-02-01T19:42:56Z")
Bayer aspirin logo in use [since 1904](http://en.wikipedia.org/wiki/Bayer#Logo) ---
**Author:** ![hogarth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hogarth/32/1773_2.png) [@hogarth](https://boards.straightdope.com/u/hogarth)\ **Post date:** [February 1, 2015, 10:19pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/11 "2015-02-01T22:19:51Z")
> [@Antinor01](#): > > In doing some more looking around, the horn in the Stella Artois logo is said to have been incorporated in the logo since 1366. Pretty cool. The [Hudson’s Bay Company](http://www.hbcheritage.ca/hbcheritage/collections/images/coatofarms/home) logo has been around since 1671, before Mr. Artois bought his brewery. ---
**Author:** ![RealityChuck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/realitychuck/32/195_2.png) [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)\ **Post date:** [February 1, 2015, 11:43pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/12 "2015-02-01T23:43:23Z")
The GE meatball dates from 1900. It’s been [slightly revised over the years](http://images6.fanpop.com/image/photos/35700000/GE-Logo-History-logos-35779143-1590-383.png), but not so most people notice. ---
**Author:** ![terentii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terentii/32/212_2.png) [@terentii](https://boards.straightdope.com/u/terentii)\ **Post date:** [February 1, 2015, 11:53pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/13 "2015-02-01T23:53:03Z")
I’ve always liked **this logo** : [![](https://c2.staticflickr.com/8/7144/6466373455_92e4ff57eb.jpg) ](https://c2.staticflickr.com/8/7144/6466373455_92e4ff57eb.jpg) First used by P&G in 1851. ---
**Author:** ![garygnu](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/garygnu/32/2924_2.png) [@garygnu](https://boards.straightdope.com/u/garygnu)\ **Post date:** [February 2, 2015, 12:01am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/14 "2015-02-02T00:01:13Z")
> [@hogarth](#): > > The [Hudson’s Bay Company](http://www.hbcheritage.ca/hbcheritage/collections/images/coatofarms/home) logo has been around since 1671, before Mr. Artois bought his brewery. But they don’t use it as their company logo, at least not on their own website. ---
**Author:** ![bmoak](https://avatars.discourse-cdn.com/v4/letter/b/9dc877/32.png) [@bmoak](https://boards.straightdope.com/u/bmoak)\ **Post date:** [February 2, 2015, 12:01am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/15 "2015-02-02T00:01:26Z")
Mitsubishi’s logo goes back to about 1870. ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [February 2, 2015, 4:06am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/16 "2015-02-02T04:06:31Z")
Maybe not corporate in the strict sense, but there’s this cross icon… ---
**Author:** ![hogarth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hogarth/32/1773_2.png) [@hogarth](https://boards.straightdope.com/u/hogarth)\ **Post date:** [February 2, 2015, 4:08am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/17 "2015-02-02T04:08:48Z")
> [@garygnu](#): > > But they don’t use it as their company logo, at least not on their own website. I don’t know what to tell you. A Google Image search for “Hudson’s Bay logo” mostly turns up variations on their crest (at least it does for me). ---
**Author:** ![Snowboarder\_Bo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowboarder_bo/32/229_2.png) [@Snowboarder\_Bo](https://boards.straightdope.com/u/Snowboarder_Bo)\ **Post date:** [February 2, 2015, 4:37am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/18 "2015-02-02T04:37:04Z")
> [@terentii](#): > > I’ve always liked **this logo** : > > [https://c2.staticflickr.com/8/7144/6466373455\_92e4ff57eb.jpg](https://c2.staticflickr.com/8/7144/6466373455_92e4ff57eb.jpg) > > First used by P&G in 1851. I’ve always been fond of [Logos Galore](https://www.youtube.com/watch?v=OeTaWZLtDP4). ---
**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\ **Post date:** [February 2, 2015, 2:54pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/19 "2015-02-02T14:54:09Z")
> [@terentii](#): > > I’ve always liked **this logo** : > > [https://c2.staticflickr.com/8/7144/6466373455\_92e4ff57eb.jpg](https://c2.staticflickr.com/8/7144/6466373455_92e4ff57eb.jpg) > > First used by P&G in 1851. Positively satanic! ---
**Author:** ![lieu](https://avatars.discourse-cdn.com/v4/letter/l/c2a13f/32.png) [@lieu](https://boards.straightdope.com/u/lieu)\ **Post date:** [February 2, 2015, 3:55pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/20 "2015-02-02T15:55:58Z")
I believe the Italian gun manufacturer Baretta has been around since the 1500s and they’ve got the familiar trident logo but my attempts to see how long the logo has been used were blocked by the company as being “Weapons” access unsuitable for work. [Next page](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532.md?page=2)